76%
would repurchase
3.9/5
package quality

price range

description

ingredients

water

Reviews

Reviews


5.0
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10 years ago

I have been using this mascara since it came out and I love it. I have used the waterproof but I think I lose more lashes when removing it (probably my method) so I prefer the non waterproof. It...

About reviewer (1 reviews)

Age36-43

SkinCombination, Fair-Medium

HairBrunette

EyesGreen



4.0
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10 years ago

This has replaced Maybelline Volume Express as my everyday mascara because it gives me the length I want PLUS I get some volume so my lashes don't look spindly. Volume Express has cuter packaging,...

About reviewer (326 reviews)

Age36-43

SkinOily, Fair-Medium, Neutral

HairBrunette, Wavy, Fine

EyesBrown


5.0
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10 years ago

Love this mascara. It's volumizing but not clumpy, holds a curl & is very black. It smudges on me BUT every mascara I have ever tried does, I have very oily skin so that's probably why.

About reviewer (7 reviews)

Age19-24

SkinOily, Fair

HairBrunette

EyesGreen


5.0
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10 years ago

Quicky, because I have to head off to work, one word: AMAZING!!

About reviewer (8 reviews)

Age30-35

SkinOily, Medium

HairBlond

EyesBlue


5.0
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10 years ago

My eyelashes NEVER hold a curl, I've tried everything. This mascara is amazing. It keeps my lashes curled makes them long and separated and it is fully waterproof. It's perfect for either natural...

About reviewer (2 reviews)

Age36-43

SkinCombination, Fair-Medium

HairBrunette

EyesGreen


4.0
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10 years ago

This is a truly superior drugstore mascara!! This is my HG natural look mascara! It leaves my lashes long and lush looking. While it doesn't thicken exceptionally well, I find myself reaching for...

About reviewer (8 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBlond

EyesBlue


3.0
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10 years ago

Love the wand, love the soft lashes it gives and not the crunchy kind. However, besides making my lashes black, this did nothing for me. No, it's not waterproof. I think my standards for non...

About reviewer (288 reviews)

Age36-43

SkinOily, Fair, Neutral

HairBrunette, Wavy, Medium

EyesBlue


5.0
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10 years ago

This is my all time favorite drug store/over the counter mascara. It goes on smooth, and creates full, soft lashes. Gives nice volume and NO STIFF LASHES! This mascara is just as good as Benefit's...

About reviewer (23 reviews)

Age30-35

SkinDry, Fair, Cool

HairRed, Straight, Medium

EyesBlue


5.0
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10 years ago

I absoluetly LOVE this mascara!! It glides on so smoothly & evenly & further, provides such thickness & curl. I purchased the "Very Black" which is indeed a rich enough black for my already black...

About reviewer (338 reviews)

Age36-43

SkinCombination, Medium Brown, Warm

HairBlack, Wavy, Medium

EyesBrown


5.0
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10 years ago

This is my favorite mascara. I have tried other brands to see if i can find a cheaper alternative, but I always come back to this one. I have light brown color eyelashes, so they really dont show...

About reviewer (2 reviews)

Age30-35

SkinAcne-prone, Medium

HairBlond

EyesBlue


5.0
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from

10 years ago

Bought this after reading rave reviews on here and I am SO impressed. Makes my lashes look full and luscious (see my pic). I despise mascaras that make lashes look clumpy, spidery, stiff or...

About reviewer (4 reviews)

Age30-35

SkinNormal, Medium

HairBrunette

EyesHazel


2.0
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10 years ago

Soft, yes. So soft that I had raccoon eyes. Full? Not on your life. It was impossible to build up the product. This is for someone who wants a very natural, finished look. I tried this product...

About reviewer (10 reviews)

Age36-43

SkinOily, Fair, Warm

HairSilver, Straight, Medium

EyesGray


5.0
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10 years ago

My go to mascara. I prefer natural and neutral looks in general for everyday and this suits my needs. It does not clump and I love the brush. This formula lenghtens my lashes nicely. I have both...

About reviewer (3 reviews)

Age36-43

SkinCombination, Fair-Medium

HairBlack

EyesBrown


5.0
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10 years ago

My HG mascara. I'm a big fan of mascara and have worn it for years, it's the one makeup product that I'll put on everyday so it was always important to me to find the right one. My two previous HG...

About reviewer (87 reviews)

Age19-24

SkinCombination, Fair-Medium, Not Sure

HairBrunette, Wavy, Other

EyesBlue


5.0
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10 years ago

I bought this for the first time a couple years ago after reading how much Lauren Conrad loves it on her website. I have to agree with her! You can put on one coat to look natural, or you can put a...

About reviewer (4 reviews)

Age19-24

SkinNormal, Fair-Medium, Cool

HairBlond, Wavy, Fine

EyesBlue


4.0
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10 years ago

This is a fairly simple, yet good mascara. I can imagine many middle aged or older women liking this product because it works well but isn't over the top. There is no clumping or spider eyes with...

About reviewer (59 reviews)

Age19-24

SkinAcne-prone, Fair, Cool

HairBlond, Straight, Medium

EyesBlue


2.0
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10 years ago

The Maybelline full and soft mascara is an ok mascara if you are looking for a soft and natural look to your lashes. It isn't very clumpy, however, I've noticed that throughout the day the mascara...

About reviewer (32 reviews)

Age30-35

SkinOily, Dark, Warm

HairBrown, Other, Other

EyesBrown


5.0
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10 years ago

I love this mascara. My lashes look full and soft just like the product promises.

About reviewer (19 reviews)

Age19-24

SkinCombination, Fair-Medium, Warm

HairBlond, Other, Fine

EyesBlue


3.0
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10 years ago

I expected a lot of from to get... Full and soft lashes but I didn't. So it doesn't clump but it doesn't do much. It slightly lengthens and does not give volume. Just a little definition. I can...

About reviewer (27 reviews)

AgeUnder 18

SkinCombination, Fair-Medium, Warm

HairBlack, Straight, Fine

EyesBrown


4.0
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11 years ago

I've been buying this for years, and always come back to it. It does not leave lashes as stiff as most other mascaras do and thus looks more natural. It takes a little longer to dry but clumping is...

About reviewer (180 reviews)

Age36-43

SkinAcne-prone, Fair-Medium, Not Sure

HairOther, Wavy, Medium

EyesOther