79%
would repurchase
4.1/5
package quality

price range

Reviews

Reviews


2.0
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9 years ago

Far too dry. The Maybelline gel is far better and doesn't smudge. I bought the BB e/l brush too, and was disappointed. It's all crumbly in the little pot so i'm throwing it away.

About reviewer (36 reviews)

Age25-29

SkinOther, Other, Not Sure

HairOther, Other, Other

EyesOther



3.0
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14 years ago

I liked it for a week then I never really used.... it was not worth the money for me.

About reviewer (21 reviews)

Age30-35

SkinDry, Medium, Not Sure

HairBlack, Straight, Medium

EyesBrown


4.0
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14 years ago

I said I would buy again, and I would, but this colour was still a bit disappointing. It didn't look like it does on the computer. On the computer it looks like a beautiful deep royal purple but in...

About reviewer (445 reviews)

Age36-43

SkinNormal, Medium, Neutral

HairBlack, Wavy, Coarse

EyesBrown


4.0
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from

14 years ago

Very nice! <br> I've been happily wearing MAC's Macroviolet Fluidline, but I think I like lack Plum Ink even better. <br> lack Plum Ink is absolutely matte, which I prefer in an eyeliner, and...

About reviewer (847 reviews)

Age44-55

SkinVery Oily, Fair, Cool

HairBrunette, Wavy, Fine

EyesGreen


5.0
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15 years ago

Purchased this during th bad-batch phase, ended up with a replacement which isn't much better in terms of formula. That said, such a great shade, unlike anything else out there on the market. I'm...

About reviewer (295 reviews)

Age25-29

SkinSensitive, Medium, Warm

HairBrunette, Straight, Fine

EyesGreen


5.0
Created with Sketch.

15 years ago

Love this eyeliner..never had a gel one before but so glad i took a chance! It lasts all day goes on and blends in so easily. Ive had it for about 4 months and use it everyday and not even used...

About reviewer (5 reviews)

Age19-24

SkinOily, Fair

HairBrunette

EyesGreen


5.0
Created with Sketch.

15 years ago

This is my favorite of the BB colors. I actually prefer Shu's Painting Liners, BUT, they didn't have a color comparable to this and it's gorgeous! It is not qiute black, brown or plum but a...

About reviewer (269 reviews)

Age25-29

SkinSensitive, Olive, Warm

HairBrown, Kinky, Medium

EyesBlack


5.0
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15 years ago

My BROWN Gel Eyeliner. It's lovely. Consistency is great. Only drawback is the price. All the other browns BB has to offer...look Black on me...so ...Thank God for Black Plum Ink!

About reviewer (162 reviews)

Age30-35

SkinCombination, Tan, Warm

HairBrown, Other, Other

EyesBrown


5.0
Created with Sketch.

15 years ago

I wanted an alternative to brown and black, and this more colorful liner fit the bill nicely. I have blue-gray eyes and this color is a terrific compliment. I would suspect green eyed girls would...

About reviewer (132 reviews)

Age30-35

SkinNormal, Fair, Not Sure

HairBrunette, Other, Other

EyesBlue


5.0
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15 years ago

I'm NC20 blonde/blue & this is my HG e/l. I have gray eyes & this is my everyday e/l. It is way less harsh than black. LOVE LOVE LOVE! It lasts forever too. I have cobalt as well.

About reviewer (302 reviews)

Age

SkinAcne-prone, Fair, Warm

HairBlond, Curly, Coarse

EyesBlue


5.0
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15 years ago

Black Plum is HG for me!! It doesn't matter what color eyeshadow I have on, Black Plum goes with it an makes my brown eyes pop. I was using Graphite Shimmer before that which was lovely, but...

About reviewer (27 reviews)

Age30-35

SkinCombination, Fair

HairBlond

EyesBrown


2.0
Created with Sketch.

16 years ago

I have been reading that many companies are making gel liners so got one from Bobbi Brown - I love her black kohl pencil - couldn't live without it - however I do not like the gel liner. Too fake...

About reviewer (23 reviews)

Age56 & Over

SkinNormal, Olive

HairBrunette

EyesOther


5.0
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from

16 years ago

Mmm, mm, mmm. This liner is actually a softer shade than dark brown or black and is excellent for brown eyes. It's turning into a staple for me. It's like a softened, hazy black/brown... the plum...

About reviewer (514 reviews)

Age

SkinOther, Other

HairOther

EyesOther


5.0
Created with Sketch.

17 years ago

My HG eyeliner. I love the staying power of the BB Gel Eyeliners on my no-crease Asian monolid eyes, especially when worn over Urban Decay Primer Potion. But I wasn't having any success with an...

About reviewer (50 reviews)

Age

SkinSensitive, Fair-Medium, Warm

HairBrown, Wavy, Coarse

EyesBrown


5.0
Created with Sketch.

17 years ago

I have used this product for years and it is my favorite liner. Long lasting, easy to apply and great color for everyday use. Great for tightlining too.

About reviewer (38 reviews)

Age44-55

SkinNormal, Fair

HairBrunette

EyesBrown


3.0
Created with Sketch.

17 years ago

This is the only color I didn't keep. It simply didn't look good on my eyes. Like a brown into which someone mixed something else by accident. I just can't find the plum in it. Maybe I simply don't...

About reviewer (21 reviews)

Age19-24

SkinCombination, Fair

HairBlond

EyesGreen


5.0
Created with Sketch.

17 years ago

This is a great color. It's not really black or purple-y on me. Instead, it's a vibrant dark brown with a slightly warm, plummy undertone that makes it seem livelier than a neutral dark brown like...

About reviewer (2540 reviews)

Age25-29

SkinCombination, Fair-Medium, Neutral

HairBlack, Straight, Medium

EyesBrown


1.0
Created with Sketch.

17 years ago

This is the only gel eyeliner from BB that I don't like. I don't know if mine is from a bad batch, but it applies very sheer. I have to layer this about 5 times to get a complete line. It...

About reviewer (103 reviews)

Age25-29

SkinCombination

HairBlond

EyesBlue


4.0
Created with Sketch.

17 years ago

The only reason I'm not rating this product higher is that like several other reviwers, I'm not seeing a lot of "plum" color in this liner. That said, I like the fact that the shade is softer than...

About reviewer (245 reviews)

Age56 & Over

SkinSensitive, Fair, Warm

HairBlond, Straight, Fine

EyesGreen


5.0
Created with Sketch.

17 years ago

Great color, very versatile and easy to apply. I use it almost every day. It's expensive but a little goes a long way.

About reviewer (68 reviews)

Age30-35

SkinCombination, Fair, Neutral

HairRed, Wavy, Fine

EyesGreen




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