56%
would repurchase
3.7/5
package quality

price range

description

ingredients

Purified water, organic aloe barbadensis leaf juice (1), sodium cocoyl sulfate, cocamidopropyl betaine, sodium cocoyl sarcosinate, vegetable glycerin, serenoa serrulata (saw palmetto) fruit extract, panthenol (pro-vitamin B-5), biotin, thiamine, pyridoxine, niacin, riboflavin, polyquaternium-10, wheat protein, soy protein, citric acid, soyamidopropalkonium chloride, jojoba oil, organic helianthus annuus (sunflower) oil (2), sodium benzoate, potassium sorbate, ethylhexylglycerin, organic rosamarinus officinalis (rosemary) leaf oil (2), and other essential oils.

Reviews

Reviews


4.0
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14 years ago

Ok, im not sure if biotin in shampoo reallys does its wonders but I gave this a try cuz its organic n free of SLS. As a shampoo its good n lathers well, removing any hair clay or styling products....

About reviewer (215 reviews)

Age25-29

SkinNormal, Fair, Not Sure

HairBlack, Other, Other

EyesBlack



5.0
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14 years ago

Review for both the shampoo and conditioner, since I've never used them except as a set: I'm on my second set of the Biotin shampoo and conditioner, and I'll buy it again when I'm out. While I...

About reviewer (18 reviews)

Age30-35

SkinAcne-prone, Fair-Medium, Warm

HairBrunette, Wavy, Other

EyesBrown


2.0
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15 years ago

WOW, I forgot I've had this shampoo & Conditioner in my stash for over a year now. With that said, I too was soooo disappointed in both the S/C it did NOTHING. The SA who sold it to me gave me...

About reviewer (19 reviews)

Age19-24

SkinCombination, Fair-Medium, Cool

HairBlond, Wavy, Fine

EyesHazel


2.0
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15 years ago

Oh, I really, really wanted this product to be my HG. I recently purchased the shampoo and conditioner and I think the shampoo in particular is causing me to lose more hair for some reason. I...

About reviewer (219 reviews)

Age30-35

SkinVery Oily, Fair, Cool

HairRed, Wavy, Fine

EyesBlue


2.0
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16 years ago

This did not make me hair clean nor give any volume But AO has shampoos that are lot worse so overall ok shampoo that makes you hair soft and shiny but also limp and you`ll probably need to wash...

About reviewer (27 reviews)

Age19-24

SkinVery Dry, Fair

HairRed

EyesGreen


5.0
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16 years ago

Ok, I rarely write any reviews here, cause I am lazy. However, this one deserves it!!! BEST conditioner I have EVER used. I have very very fine long thinning hair. After i started losing a lot of...

About reviewer (33 reviews)

Age25-29

SkinCombination, Fair, Warm

HairRed, Straight, Fine

EyesHazel


1.0
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16 years ago

This biotin shampoo claims to thicken hair and volumize. For me, it does neither. For reference, I have rather fine hair, no volume, chemically treated, somewhat long. It has already been...

About reviewer (47 reviews)

AgeUnder 18

SkinNormal, Medium, Warm

HairBlack, Straight, Fine

EyesBrown


3.0
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16 years ago

After reading great reviews I tracked down this shampoo and matching conditioner. I have long highlighted thin hair that gets oily at the scalp and easily weighed down. Much to my dissappoinment...

About reviewer (11 reviews)

Age25-29

SkinCombination, Fair

HairBlond

EyesBrown


5.0
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17 years ago

As sulfate-free shampoos go, this is a great one. I use it in the Summer when Creme of nature is too heavy. Lathers great, smells great, and doesn't dry out my hair! Leaves it luxuriously thick and...

About reviewer (80 reviews)

Age30-35

SkinNormal

HairBrunette

EyesHazel


4.0
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17 years ago

A very nice, gentle shampoo. For a while it was the only product I would use on my hair. Definitely gives the hair volume, and I love that it's sulfate free and organic.

About reviewer (24 reviews)

Age30-35

SkinCombination, Fair-Medium

HairBrunette

EyesGreen


3.0
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17 years ago

Decent, sulfate free shampoo. Has a bit of a medicine-y smell as others have noted, but it doesn't last long so it really doesn't bother me (though I think the Mill Creek Biotion shampoo is mintier...

About reviewer (451 reviews)

Age36-43

SkinCombination, Fair, Cool

HairBrown, Wavy, Fine

EyesBrown


5.0
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17 years ago

Keeps my fine hair cleaner and more volumized longer than other shampoos. Lathers well on second application. No parabens and other nasty chemeicals we don't need. Maybe something is wrong with my...

About reviewer (47 reviews)

Age44-55

SkinDry, Olive, Cool

HairBrown, Straight, Fine

EyesHazel


3.0
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17 years ago

Lovely shampoo-gentle-non irritating. I have incredibly sensitive skin and my scalp is no exception. I have been reacting horribly to every product i have tried and spent tons of money trying to...

About reviewer (136 reviews)

Age44-55

SkinVery Dry, Fair, Cool

HairBrown, Straight, Medium

EyesBlue


4.0
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17 years ago

Nice shampoo. Cleans hair well and leaves hair quite volumised and hair appears thicker. Definitely need conditioner after this though. It may be too drying for people with normal or dry hair to...

About reviewer (105 reviews)

Age25-29

SkinOther

HairOther

EyesOther


2.0
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17 years ago

I liked the Jason Thin to Thick Hair shampoo better. Felt a big difference in my hair using it. This shampoo has underwhelmed me. John Frieda for Brunettes seemed to give me more body. I'll...

About reviewer (8 reviews)

Age44-55

SkinAcne-prone, Medium

HairBrunette

EyesBrown


5.0
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17 years ago

<p>Believe the good reviews on this one. I found this through doing a search for highly-rated shampoos here in Pville since CO washing with WEN ain't working for my oily head in the summer. I've...

About reviewer (44 reviews)

Age25-29

SkinCombination, Fair

HairRed

EyesGreen


3.0
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17 years ago

I'm usually find myself in agreement with the majority of the reviewers... but I guess this isn't the case this time. I have med-long length, thin, fine, a bit oily type hair. I was really...

About reviewer (8 reviews)

Age19-24

SkinNormal, Other

HairBrown

EyesGreen


5.0
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17 years ago

I think there are other shampoos out there that will do a better job of making your hair softer, shinier, smoother, etc. However, that's not why I purchased this shampoo. I really think this...

About reviewer (12 reviews)

Age25-29

SkinAcne-prone, Fair

HairBrunette

EyesBrown


5.0
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17 years ago

I have pitiably thin baby fine hair and this really does make a difference. I use this along with the biotin conditioner and have noticed less hair loss and breakage since I have used it, a few...

About reviewer (195 reviews)

Age44-55

SkinDry, Fair-Medium

HairBrown

EyesBlue


3.0
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17 years ago

Great shampoo for my fine, dry hair. For a natural shampoo, this has amazing lather. Contains a host of B-vitamins, glycerin, soy and wheat proteins, plus herbal extracts for healthy hair and...

About reviewer (3619 reviews)

Age36-43

SkinCombination, Fair, Cool

HairOther, Straight, Fine

EyesOther