60%
would repurchase
4.2/5
package quality

price range

Reviews

Reviews


4.0
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18 years ago

Well, I love the smell of it, and it works a bit for me. I have lots of hair and really thick, so it tames it a bit and prevents the frizzness. I bought the Downplay Volume Reducer, but ut did...

About reviewer (11 reviews)

AgeUnder 18

SkinAcne-prone

HairBrown

EyesBrown



5.0
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18 years ago

I like this. I use it with Pantene Brunette Expressions shampoo & conditioner. Not sure it actually does anything for the color but it doesn't make me break out, and my hair looks nice, smooth, and...

About reviewer (130 reviews)

Age30-35

SkinCombination, Medium, Warm

HairBrunette, Other, Other

EyesBrown


5.0
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18 years ago

I have curly hair and this product works great for when I feel like I want to straighten! I recently purchased this at my local Walgreens and it works really well. Make sure you don't put too much...

About reviewer (293 reviews)

Age19-24

SkinCombination, Fair, Neutral

HairBrunette, Straight, Medium

EyesHazel


1.0
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18 years ago

This product was not that great. It made my hair greasy and stringy and felt gross to run my fingers through even after i blowdry my hair. i wouldn't repurchase in a million years.

About reviewer (5 reviews)

AgeUnder 18

SkinAcne-prone

HairBrunette

EyesBrown


5.0
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18 years ago

I'm usually very bad at doing my own hair, I'm in highschool, so sleeping to me is more of a priority than my hair most days, but this stuff has made my hair so much easier to work with. I usually...

About reviewer (2 reviews)

AgeUnder 18

SkinOther

HairOther

EyesOther


4.0
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18 years ago

I liked this okay, I use it to straighten and blow dry my hair, but it seems like a catch 22 for me. If I don't use enough, my hair is still frizzy, but if I use too much, it gets very greasy and...

About reviewer (135 reviews)

Age19-24

SkinCombination, Fair

HairBrunette

EyesBrown


3.0
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18 years ago

I bought this stuff on sale for $5, along with the Brilliant Brunette Shampoo + Conditioner. I would not have bought if it wasn't advertised and what not. It really has no purpose. When I first...

About reviewer (41 reviews)

AgeUnder 18

SkinCombination

HairBrunette

EyesBrown


5.0
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19 years ago

Although the price just jumped almost $2, it is great! A little goes a long way so you can get alot for the price. I don't follow the directions, I put it on freshly blow dried hair and then...

About reviewer (4 reviews)

Age19-24

SkinAcne-prone

HairBrunette

EyesBrown


1.0
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19 years ago

This is a dreadful product - it must be too heavy for my hair. By the end of the day, my hair is a lank, greasy mess, albeit very straight.

About reviewer (107 reviews)

Age36-43

SkinCombination, Fair

HairBrown

EyesBlue


2.0
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19 years ago

I really didn't like this very well. It made my hair very greasy, maybe I just used too much? Will not repurchase.

About reviewer (149 reviews)

Age19-24

SkinDry, Fair-Medium

HairBrunette

EyesHazel


5.0
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20 years ago

Ironically, this is the best CURL ENHANCER product I've used on my wavy hair! I towel-dry, apply product everywhere except roots, then finger-curl into 2-inch-wide chunks. Go to bed with damp hair,...

About reviewer (3 reviews)

Age36-43

SkinSensitive, Medium, Warm

HairBrown, Wavy, Medium

EyesGreen


3.0
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20 years ago

The price is great, but I don't think I will be purchasing this again. Average at straightening, didn't see any increase in shine or any "multi-dimensional" brunette qualities, and the worst thing...

About reviewer (171 reviews)

AgeUnder 18

SkinCombination, Fair-Medium, Warm

HairBrown, Other, Other

EyesBrown


5.0
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20 years ago

Perfect for my thick curly/wavy hair! Love the dispenser *perfect for mornins on the go*. Smells ok nothing spectacular-kinda floral. Makes my hair sleek without weighing it down. I dont reccomend...

About reviewer (19 reviews)

AgeUnder 18

SkinCombination

HairBrown

EyesBrown


3.0
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20 years ago

Ewww. I do not like this. It makes my hair very, very greasy! I can still feel the product in my hair long after I finish blow drying. I love the smell and the packaging, but I do not find that it...

About reviewer (43 reviews)

Age25-29

SkinCombination, Other

HairBlack

EyesBlue


5.0
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20 years ago

This is a TRULY IMPRESSIVE product--I can't say enough good things about it. I have curly hair that's relatively fine, but porous (if that makes sense), and I haven't bothered to use a...

About reviewer (161 reviews)

Age19-24

SkinDry, Fair-Medium

HairBlond

EyesBlue


5.0
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20 years ago

This is an affordable, but effective straightener that delivers results comparable to high-end products. I have been a slave to Aveda's Hang Straight, but this is cheaper and much more effective....

About reviewer (638 reviews)

Age19-24

SkinNormal, Fair

HairBlond

EyesHazel


4.0
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20 years ago

This performed much better than I expected. I'm giving it a 4 instead of a 5 because the packaging recommended using approximately a quarter size amount. I used less than recommended, more like a...

About reviewer (753 reviews)

Age19-24

SkinOther

HairBrunette

EyesBrown


5.0
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20 years ago

This is another great Brilliant Brunette product. For being a drug store brand, this does a wonderful job of controlling my coarse curly hair. Even though it's a straightening balm I also use it...

About reviewer (177 reviews)

Age30-35

SkinAcne-prone, Fair, Cool

HairBrown, Curly, Coarse

EyesGreen


1.0
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20 years ago

This product gunked up my hair and I put a fingertip into it. I tried smoothing it throughout my hair but it made it feel heavy and greasy.

About reviewer (36 reviews)

Age25-29

SkinNormal

HairBrown

EyesBrown


4.0
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21 years ago

This product is so/so. I really do not like the texture, and getting it out of the tube is kind of dull as well. It sticks on your hands for a while after you use it, so you must wash them...

About reviewer (17 reviews)

AgeUnder 18

SkinNormal

HairBrunette

EyesBlue