72%
would repurchase
3.8/5
package quality

price range

description

ingredients

Petroleum Distillates, C8 9 Isoparaffin, Disteardimonium Hectorite, Cera Alba (Beeswax), Carnauba (Copernicia Cerifera) Wax, Water (Aqua), Synthetic Beeswax, Allyl Stearate/VA Copolymer, Beeswax (Apis Mellifera), Propylene Carbonate, Polyvinyl Laurate, Silica, Oryza Sativa (Rice) Starch, Panthenol, Hydrolyzed Corn Starch, Methylparaben, Isoceteth 20, Lecithin, Octylacrylamide/Acrylates/Butylaminoethyl/Methacrylate Copolymer, Tocopheryl Acetate (Vitamin E), Disodium Cocoamphodiacetate, 2 Oleamido 1,3 Octadecanediol, Simethicone, Diazolidinyl Urea, Propylparaben, Disodium EDTA, May Contain (+/-):, CI 77492, CI 77499, CI 77491 (Iron Oxides), Carmine (CI 75470) (Carmine), CI 77007 (Ultramarines), CI 77288 (Chromium Oxide Greens) (Chromium Oxide Green), CI 77299 (Chromium Hydroxide Green), Mica, Titanium Dioxide (CI 77891) (Titanium Dioxide), CI 77510 (Ferric Ferrocyanide)

Reviews

Reviews


5.0
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15 years ago

Hmm, I don't write reviews on MU, but I felt compelled to do so for this mascara. Here's the deal: I've been using this for at least a few, more like several, years. I recently had someone...

About reviewer (6 reviews)

Age36-43

SkinSensitive, Fair-Medium

HairBlond

EyesBrown



5.0
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15 years ago

I love love love this product! I will admit the wand is a little harder to handle but once you get used to it its just like any other. It does a great job lengthing and seperating my lashes and it...

About reviewer (4 reviews)

AgeUnder 18

SkinSensitive, Fair-Medium

HairBlond

EyesBlue


2.0
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15 years ago

Nice, natural looking mascara but smudges like crazy!!!

About reviewer (12 reviews)

Age30-35

SkinCombination, Fair-Medium

HairBlack

EyesBrown


5.0
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15 years ago

I bought this after a rec from the boards. I will admit that I was skepticle, I mean how could this compar to my staple $28 mascara. Answer: this is very nearly as good and for the price, I give up...

About reviewer (24 reviews)

Age30-35

SkinCombination, Olive, Not Sure

HairBlack, Other, Medium

EyesBrown


4.0
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15 years ago

I've been using this product for about a month now, and I am really happy with it so far! It definetly lives up to its name, and gives my lashes that natural non-brittle feel. It isn't hard to...

About reviewer (15 reviews)

AgeUnder 18

SkinOily, Fair, Cool

HairBlond, Straight, Fine

EyesGreen


4.0
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15 years ago

This mascara has been a staple in my makeup bag for years. I love this mascara. It is the ONLY mascara that leaves my lashes looking great and feeling natural. Other mascaras leave clumps and make...

About reviewer (21 reviews)

Age25-29

SkinCombination, Fair

HairBlack

EyesOther


3.0
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15 years ago

I bought this because of the good reviews. On an average day, this mascara is okay. I have a little trouble applying the mascara because too much product sticks to the wand. Also, it tends to...

About reviewer (24 reviews)

Age25-29

SkinAcne-prone, Fair, Not Sure

HairBrown, Other, Other

EyesBrown


4.0
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16 years ago

I use this as my daily mascara because it is very soft, just like the packaging says, and it never flakes off or smudges during the day. Even if I leave it on and wake up the next morning, there's...

About reviewer (7 reviews)

Age19-24

SkinCombination, Fair

HairBlack

EyesBlack


4.0
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16 years ago

This mascara is great for the natural look. It does not clump, but on the other hand, it does not provide an extreme amount of volume. It gives your lashes a tiny bit of a boost and almost looks...

About reviewer (15 reviews)

AgeUnder 18

SkinCombination, Medium

HairBlack

EyesBlack


5.0
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16 years ago

My absolute HG mascara. I love the non-waterproof version too, if I want a more natural look and don't want to curl my lashes...the waterproof just really holds a curl well. I have fairly long...

About reviewer (96 reviews)

Age19-24

SkinAcne-prone, Fair, Neutral

HairBrunette, Wavy, Medium

EyesBrown


4.0
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16 years ago

This is one of my favorite mascaras. It looks pretty natural with one coat but the more coats I put on, the more dramatice it looks without yucky clumps. I love how it's so buildable. It does weigh...

About reviewer (99 reviews)

AgeUnder 18

SkinVery Dry, Fair-Medium, Cool

HairBlack, Straight, Fine

EyesBrown


5.0
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16 years ago

i just bought this mascara based on reviews on MUA and also from michellephan on youtube. when i first found out that it is a very soft touchable mascara, i was immediately attracted to it....

About reviewer (97 reviews)

AgeUnder 18

SkinNormal, Medium

HairBlack

EyesBrown


4.0
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16 years ago

Whenever I try new mascara formulas, I use this as a base to hold the curl...the formula is okay but when applied alone seems slightly brittle but still one my faves

About reviewer (158 reviews)

Age25-29

SkinCombination, Medium

HairBlack

EyesBrown


5.0
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16 years ago

Simply the best. I have been wearing this for years,and always go back to it after buying something new! Bend the brush, and you will be amazed at the results!

About reviewer (18 reviews)

Age44-55

SkinNormal, Medium

HairBlond

EyesHazel


5.0
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16 years ago

I love this. I have been using it for years. it is my old faithful mascara. I use it in conjunction with another mascara. I like this one because even though it is waterproof it doesnt rip out the...

About reviewer (34 reviews)

Age19-24

SkinOily, Medium

HairBrunette

EyesGreen


2.0
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16 years ago

Having read so many good reviews on this mascara, I finally bought it last week at CVS. But when I put it on I got no volume and I don't think my lashes were lengthened very much even after 3...

About reviewer (3 reviews)

Age19-24

SkinCombination, Other, Not Sure

HairBlack, Other, Other

EyesBlack


3.0
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16 years ago

I'm so disappointed. I wanted to switch from L'oreal Voluminous, which I LOVE, because I'm tired of getting black smudges underneath my eyes. This was much worse. I had HUGE smudges of black on my...

About reviewer (54 reviews)

Age19-24

SkinAcne-prone, Fair-Medium, Not Sure

HairBrunette, Wavy, Other

EyesHazel


5.0
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16 years ago

I'm not sure if full & soft is getting discontinued. I bought it on sale at london drugs and I don't think they've restocked, but it's still full price ($7-8 CDN) at wallmart. Anyways, I really...

About reviewer (10 reviews)

Age19-24

SkinCombination, Medium

HairBlack

EyesHazel


4.0
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16 years ago

this is my favorite mascara cause it doesn't flake & it does make my eyelashes full but it doesn't last long it, an hour later i saw it on my under eye even if i just wear it on top...so that's...

About reviewer (11 reviews)

AgeUnder 18

SkinCombination, Fair-Medium

HairBrunette

EyesBrown


2.0
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16 years ago

I tried this mascara twice and it smudged and flaked both times. It gives great volume to the lashes, however, but you can achieve the same effect with Maybelline Volum Express Waterproof mascara,...

About reviewer (4 reviews)

Age19-24

SkinOily, Fair-Medium

HairBrown

EyesBrown