72%
would repurchase
3.8/5
package quality

price range

description

ingredients

Petroleum Distillates, C8 9 Isoparaffin, Disteardimonium Hectorite, Cera Alba (Beeswax), Carnauba (Copernicia Cerifera) Wax, Water (Aqua), Synthetic Beeswax, Allyl Stearate/VA Copolymer, Beeswax (Apis Mellifera), Propylene Carbonate, Polyvinyl Laurate, Silica, Oryza Sativa (Rice) Starch, Panthenol, Hydrolyzed Corn Starch, Methylparaben, Isoceteth 20, Lecithin, Octylacrylamide/Acrylates/Butylaminoethyl/Methacrylate Copolymer, Tocopheryl Acetate (Vitamin E), Disodium Cocoamphodiacetate, 2 Oleamido 1,3 Octadecanediol, Simethicone, Diazolidinyl Urea, Propylparaben, Disodium EDTA, May Contain (+/-):, CI 77492, CI 77499, CI 77491 (Iron Oxides), Carmine (CI 75470) (Carmine), CI 77007 (Ultramarines), CI 77288 (Chromium Oxide Greens) (Chromium Oxide Green), CI 77299 (Chromium Hydroxide Green), Mica, Titanium Dioxide (CI 77891) (Titanium Dioxide), CI 77510 (Ferric Ferrocyanide)

Reviews

Reviews


4.0
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15 years ago

This mascara totally delivered on it's promise! It's a great mascara if you prefer a more natural looking lash (which I don't...hence the 4 lippies) It made my lashes super soft and very full. ...

About reviewer (6 reviews)

Age36-43

SkinCombination, Fair-Medium

HairRed

EyesOther



4.0
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15 years ago

I love this mascara and will definitely purchase it again! It's light and natural which makes it great for everyday use. My only complaint would be that it smudges whenever I rub my eyes. Hello...

About reviewer (7 reviews)

Age25-29

SkinAcne-prone, Medium, Warm

HairBlack, Straight, Medium

EyesBlack


3.0
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from

15 years ago

This product, to say the least, is decent. Though my lashes don't look full, they look soft? It does not clump, which is always a plus. It is waterproof, but by the end of the day I get a bit of...

About reviewer (3 reviews)

AgeUnder 18

SkinOily, Fair

HairBlack

EyesBrown


2.0
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15 years ago

I have purchased this mascara a few times over the years, but this most recent time will be my last. I don't know if they have changed the formula or if I just got a bad batch, but this is the...

About reviewer (3 reviews)

Age30-35

SkinDry, Fair, Cool

HairBrunette, Wavy, Fine

EyesGreen


5.0
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15 years ago

I love this mascara, this is definitely HG!! I have naturally pretty long and curled dark lashes so I avoided wearing mascara for a long time because I hate how they clumped my lashes together,...

About reviewer (9 reviews)

Age25-29

SkinCombination, Fair

HairBrunette

EyesBrown


5.0
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15 years ago

Favorite mascara; i hate that thick feeling of Mascara, it feels uncomfortable. So, this mascara lives up to its name. It makes your eyelashes soft and longer. This Mascara is def waterproof.

About reviewer (108 reviews)

AgeUnder 18

SkinNormal, Fair-Medium, Not Sure

HairBlack, Wavy, Medium

EyesBrown


3.0
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15 years ago

I really don't know what to say about this mascara! As an owner of Asian, straight, thin lashes, I really love mascaras that hold a curl. My HG mascara, Kiss Me HEROINE MAKE's volume and curl, is...

About reviewer (38 reviews)

AgeUnder 18

SkinCombination, Fair, Not Sure

HairBrunette, Other, Other

EyesBrown


5.0
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15 years ago

I LOVE this mascara, I curl my small, straight lashes then apply this, It wont loose its curl, it stays on all day, And it wont clump, it feels like you dont have mascara on, I've gotten great...

About reviewer (20 reviews)

AgeUnder 18

SkinNormal, Tan

HairBrown

EyesBrown


5.0
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15 years ago

This is my favorite mascara ever! I have this version and the non waterproof. I love this one much, much better too bad I can't use it every day cause using waterproof mascara every day its not...

About reviewer (20 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBrown

EyesBrown


5.0
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15 years ago

Ladies, we might have a HG product on our hands, well for me at least. I love this mascara. I don't even have to work to get great looking lashes. It stays all day and doesn't smudge. Def recommend...

About reviewer (173 reviews)

Age19-24

SkinCombination, Fair-Medium, Warm

HairBrown, Other, Other

EyesBlue


5.0
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15 years ago

After looking through reviews for a good drugstore mascara, I decided to pick this one up. I bought the waterproof version for those hot, humid days (which is most days out of the year here in...

About reviewer (13 reviews)

Age19-24

SkinCombination, Medium, Warm

HairBlack, Wavy, Medium

EyesBrown


4.0
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15 years ago

It's almost a 5 but it does smudge a tiny bit even though it is waterproof. The best thing about waterproof mascara is that it really holds a curl very well. After you curl your lashes it locks...

About reviewer (210 reviews)

Age19-24

SkinOily, Fair-Medium, Not Sure

HairBlack, Other, Other

EyesBrown


5.0
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15 years ago

This is my absolute favorite mascara. It takes a few uses to start getting some real product on the brush, you need to smush the brush around in the tube to get it going. I find that I can build it...

About reviewer (41 reviews)

Age25-29

SkinAcne-prone, Fair

HairBrunette

EyesGreen


5.0
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15 years ago

This is my go to mascara. I use it everyday. I try others but only this one will last me all day. It holds my curl and doesn't flake on me.

About reviewer (15 reviews)

Age36-43

SkinCombination, Tan, Warm

HairBrunette, Wavy, Medium

EyesBrown


5.0
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15 years ago

I'm so happy with this mascara!! Although I loved the look when freshly applied, the original F&S flaked like a mofo on me! It looked so tacky at the end of the day! I checked the reviews on...

About reviewer (175 reviews)

Age36-43

SkinOily, Fair, Neutral

HairBrunette, Wavy, Fine

EyesHazel


5.0
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15 years ago

WOW! Finally a mascara that not only lengthens and thickens well but is waterproof too and it doesn't behave like most waterproof mascara's which are literally like tar. This one goes on...

About reviewer (32 reviews)

Age44-55

SkinDry, Fair-Medium, Not Sure

HairBrunette, Wavy, Fine

EyesBlue


4.0
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15 years ago

I love this mascara for natural or no-makeup looks. It defines my lashes without giving them a lot of thickness or length; kind of like MLBB. (= My Lashes But a little Better.) Keeps them soft and...

About reviewer (169 reviews)

Age36-43

SkinOily, Olive, Warm

HairBrunette, Curly, Fine

EyesGreen


4.0
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15 years ago

I bought this because of all the great reviews and I like it for the most part. The very black shade could be darker and it doesn't seem to hold a curl as well as most water proof mascaras do. It...

About reviewer (149 reviews)

Age25-29

SkinNormal, Medium, Warm

HairBrown, Wavy, Medium

EyesBrown


2.0
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from

15 years ago

I've returned to this brand (in black) a number of times because so many of the expensive mascaras out there don't do a good job, but neither does this, so I'm not coming back to Full and Soft...

About reviewer (90 reviews)

Age25-29

SkinCombination, Olive, Neutral

HairBrunette, Curly, Fine

EyesBrown


3.0
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15 years ago

This mascara feels great, not crunchy. However, it is a HUGE pain to remove. I have to pull on my eyelashes to get it off, which I hate. It will NEVER smudge though, which is great for clubbing...

About reviewer (34 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBlack

EyesBrown