72%
would repurchase
3.8/5
package quality

price range

description

ingredients

Petroleum Distillates, C8 9 Isoparaffin, Disteardimonium Hectorite, Cera Alba (Beeswax), Carnauba (Copernicia Cerifera) Wax, Water (Aqua), Synthetic Beeswax, Allyl Stearate/VA Copolymer, Beeswax (Apis Mellifera), Propylene Carbonate, Polyvinyl Laurate, Silica, Oryza Sativa (Rice) Starch, Panthenol, Hydrolyzed Corn Starch, Methylparaben, Isoceteth 20, Lecithin, Octylacrylamide/Acrylates/Butylaminoethyl/Methacrylate Copolymer, Tocopheryl Acetate (Vitamin E), Disodium Cocoamphodiacetate, 2 Oleamido 1,3 Octadecanediol, Simethicone, Diazolidinyl Urea, Propylparaben, Disodium EDTA, May Contain (+/-):, CI 77492, CI 77499, CI 77491 (Iron Oxides), Carmine (CI 75470) (Carmine), CI 77007 (Ultramarines), CI 77288 (Chromium Oxide Greens) (Chromium Oxide Green), CI 77299 (Chromium Hydroxide Green), Mica, Titanium Dioxide (CI 77891) (Titanium Dioxide), CI 77510 (Ferric Ferrocyanide)

Reviews

Reviews


4.0
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14 years ago

Probably the best mascara I've ever used. The only downside is that the waterproof version will give you racoon eyes when you get out of the shower, but that comes with most waterproof mascaras....

About reviewer (5 reviews)

Age19-24

SkinCombination, Olive, Not Sure

HairBrunette, Wavy, Medium

EyesBrown



4.0
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14 years ago

I've been using this mascara for 4 years now, I won't even try anything else! It is very easy to apply, with very little clumping. I have very straight asian eyelashes and when I give them a bit...

About reviewer (4 reviews)

Age25-29

SkinOily, Tan, Warm

HairBlack, Straight, Medium

EyesBrown


5.0
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14 years ago

I can't believe I haven't reviewed this mascara yet as this is my HG! This mascara is true to it's name is every sense! I have it in Very Black and I will say... This mascara is very black! Unlike...

About reviewer (25 reviews)

Age19-24

SkinDry, Fair, Neutral

HairBrunette, Other, Other

EyesBlue


5.0
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14 years ago

I love this mascara! It gives you a very natural look, while still making the most of your eyelashes. I never have any problems with clumping, which is a big plus for me! It does not give you the...

About reviewer (3 reviews)

AgeUnder 18

SkinAcne-prone, Fair, Cool

HairBrown, Straight, Medium

EyesBlue


5.0
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14 years ago

This mascara is good for people who want a very natural, everyday look. After application, it makes your lashes feel soft and it holds a curl. I would say it is the exact opposite from Covergirl...

About reviewer (5 reviews)

AgeUnder 18

SkinDry, Medium, Warm

HairBlack, Straight, Medium

EyesBrown


5.0
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14 years ago

HG mascara! this was the first mascara I ever used, and I LOVED it and used it for years! I have tested and tried other mascaras, but none of them were as nice. It makes your lashes very long and...

About reviewer (20 reviews)

Age19-24

SkinCombination, Fair

HairBrunette

EyesGreen


3.0
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14 years ago

Gives a nice, natural look that is suitable for daily use. I only have two gripes with it...first, if I put any on my bottom lash, it inevitably migrates off my lashes during the day and smudges...

About reviewer (109 reviews)

Age19-24

SkinAcne-prone, Olive, Neutral

HairBrunette, Straight, Fine

EyesHazel


5.0
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14 years ago

Soo basically i love the natural look this mascara gives me. It also holds a curl all day long without any smudging .

About reviewer (7 reviews)

AgeUnder 18

SkinNormal, Medium

HairBrown

EyesBrown


5.0
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14 years ago

Full n Soft waterproof knocks my old HG max factor mascaras(both 2000 cal and volume couture) right out of the park. I actually hated this mascara at first because it smudged yet was a pain to...

About reviewer (46 reviews)

Age19-24

SkinSensitive, Olive, Warm

HairBlack, Straight, Fine

EyesBlack


4.0
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14 years ago

Upon purchasing this in the states (this isn't sold in Canada as far as I have seen), I didn't remember that all of the positive reviews I'd read about this mascara was for the non-waterproof...

About reviewer (70 reviews)

Age19-24

SkinOily, Fair, Not Sure

HairBlack, Straight, Medium

EyesBrown


4.0
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14 years ago

I was excited to try this because of all the good reviews this mascara had. I have to say that I really do like this mascara. I actually like the bristles on this more than any other mascara,...

About reviewer (78 reviews)

Age19-24

SkinCombination, Olive

HairBrunette

EyesBrown


3.0
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14 years ago

FYI: I am Asian with straight medium length, medium thickness lashes. I have been looking for a completely smudge-proof, waterproof, flake-proof mascara all summer long and have yet to find one....

About reviewer (24 reviews)

Age19-24

SkinCombination, Fair-Medium, Warm

HairBlack, Straight, Medium

EyesBrown


4.0
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14 years ago

I'm not an avid user of mascara, however I have tried Cover Girl Lash Blast. Now, if you want a full large fake look of eyelashes, go for that. But if you want a natural, lengthened look,...

About reviewer (2 reviews)

Age19-24

SkinCombination, Medium

HairBrown

EyesBrown


5.0
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14 years ago

I absolutely love this mascara. It doesn't clump and although it claims to create a natural lash, I find that if desired, you can definitely build up the layers to achieve a more dramatic look....

About reviewer (7 reviews)

AgeUnder 18

SkinOily, Medium

HairBlack

EyesBrown


4.0
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14 years ago

This is a pretty good mascara for daytime use. I got this in very black and I agree, it's very black which is a good thing! I like that it has a tapered end to the mascara wand so I can reach my...

About reviewer (63 reviews)

AgeUnder 18

SkinCombination, Tan, Warm

HairBlack, Wavy, Coarse

EyesBlack


2.0
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14 years ago

I know this mascara is supposed to look natural, but it didn't do ANYTHING for my lashes. And my lashes are so short and thin that it's pretty hard for a mascara to not look like anything. I put...

About reviewer (252 reviews)

AgeUnder 18

SkinCombination, Medium, Warm

HairBlack, Straight, Other

EyesBrown


5.0
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14 years ago

As always, we're constantly on the hunt for our HG mascara! And I think I've found it! I've used CoverGirl Lash Blast and it's great, it really thickens and elongates the lashes... BUT it leaves my...

About reviewer (47 reviews)

AgeUnder 18

SkinCombination, Fair-Medium, Not Sure

HairBlack, Other, Other

EyesBrown


5.0
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14 years ago

I love mascara that enhances my stick straight lashes and keeps a curl after using an eyelash curler. This one does it. It lasts most of the day and is mostly waterproof. I say mostly because it...

About reviewer (11 reviews)

Age44-55

SkinSensitive, Fair-Medium, Cool

HairBlond, Wavy, Medium

EyesBlue


4.0
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14 years ago

This mascara is pretty awesome for a DS. Love the brush; it doesn't clump, it separates my lashes really nicely, making me look as if I had full lashes. However, it isn't build-able, I tried to...

About reviewer (12 reviews)

Age19-24

SkinCombination, Fair-Medium, Warm

HairBlack, Straight, Fine

EyesBrown


4.0
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14 years ago

ABSOLUTELY LOVE THIS MASCARA! At a price of $4.94 at Target, you can't go wrong! Defines, lengthens and makes my lashes voluminous. Gives a very natural look and it actually feels soft to the touch...

About reviewer (19 reviews)

Age19-24

SkinCombination, Tan, Warm

HairBrunette, Straight, Medium

EyesBrown