72%
would repurchase
3.8/5
package quality

price range

description

ingredients

Petroleum Distillates, C8 9 Isoparaffin, Disteardimonium Hectorite, Cera Alba (Beeswax), Carnauba (Copernicia Cerifera) Wax, Water (Aqua), Synthetic Beeswax, Allyl Stearate/VA Copolymer, Beeswax (Apis Mellifera), Propylene Carbonate, Polyvinyl Laurate, Silica, Oryza Sativa (Rice) Starch, Panthenol, Hydrolyzed Corn Starch, Methylparaben, Isoceteth 20, Lecithin, Octylacrylamide/Acrylates/Butylaminoethyl/Methacrylate Copolymer, Tocopheryl Acetate (Vitamin E), Disodium Cocoamphodiacetate, 2 Oleamido 1,3 Octadecanediol, Simethicone, Diazolidinyl Urea, Propylparaben, Disodium EDTA, May Contain (+/-):, CI 77492, CI 77499, CI 77491 (Iron Oxides), Carmine (CI 75470) (Carmine), CI 77007 (Ultramarines), CI 77288 (Chromium Oxide Greens) (Chromium Oxide Green), CI 77299 (Chromium Hydroxide Green), Mica, Titanium Dioxide (CI 77891) (Titanium Dioxide), CI 77510 (Ferric Ferrocyanide)

Reviews

Reviews


5.0
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13 years ago

I have nothing bad to say about this. Makes my lashes look full n' soft lulz. I usually use this as a base before I use other volumizing mascaras.

About reviewer (15 reviews)

Age25-29

SkinCombination, Fair-Medium, Not Sure

HairBrunette, Straight, Fine

EyesGreen



4.0
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13 years ago

Very natural looking No flaking Easy to Remove AHHHH this would be my HG if didn't smudge. After using it for 2-3 hours, it would smudge! And they say this is waterproof?! I'm become...

About reviewer (2 reviews)

AgeUnder 18

SkinCombination, Medium, Not Sure

HairBlack, Other, Other

EyesBlack


5.0
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13 years ago

New favorite mascara, I have a rather unique problem, my eyelashes are as long and thick as I want them to be, but they're invisible, due to the fact that my hair is naturally blonde. I was looking...

About reviewer (9 reviews)

AgeUnder 18

SkinDry, Fair, Warm

HairOther, Straight, Fine

EyesBlue


1.0
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13 years ago

Are you all kidding me? Why is this product not working for me? I was like waiting for a miracle to happen. And the tube, my gosh, it seemed like nothing was in there. Are you really serious with...

About reviewer (1 reviews)

AgeUnder 18

SkinNormal, Medium

HairBlack

EyesBrown


4.0
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13 years ago

I tried this mascara after reading reviews online, and I am surprised how it made my lashes look! It does make my lashes look very natural, full and elongated. I'm not sure if everyone curls their...

About reviewer (32 reviews)

Age19-24

SkinAcne-prone, Medium, Warm

HairBlack, Relaxed, Medium

EyesBrown


4.0
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13 years ago

People who like dramatic eyelashes are probably not going to like this, but this mascara works fine for my purposes. I have long lashes, and my problem is that they don't hold a curl and they're...

About reviewer (68 reviews)

Age25-29

SkinSensitive, Fair-Medium, Neutral

HairBrown, Straight, Fine

EyesBrown


4.0
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13 years ago

I've been using this for many years now, keep going back after I stray and try some new "miracle" mascara once in a while. I use the very black, waterproof version. PROs: 1. LOVE the thick...

About reviewer (23 reviews)

Age36-43

SkinCombination, Fair-Medium

HairBlond

EyesGreen


3.0
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13 years ago

Mixed review, unfortunately. I love the price, but most importantly I love the way my lashes look, its exactly what I wanted. I love volume that doesn't look too stiff (just like the name says) and...

About reviewer (2 reviews)

Age19-24

SkinCombination, Fair, Neutral

HairBrunette, Wavy, Fine

EyesGreen


4.0
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13 years ago

This is my favourite mascara of all time. My lashes are definitely fuller, however I would not recommend this as a volumizing mascara. It darkens my lashes to make them look thicker, but the look...

About reviewer (35 reviews)

Age19-24

SkinAcne-prone, Tan, Warm

HairBlack, Straight, Medium

EyesBlack


2.0
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13 years ago

I had high expectation for this. My lashes do seem soft and full. Definitely gives a natural look. If your lashes are naturally curled, then this would be great for you. But it didn't hold up curls...

About reviewer (90 reviews)

Age19-24

SkinCombination, Fair-Medium, Not Sure

HairBlack, Straight, Fine

EyesBrown


5.0
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13 years ago

Love this mascara! I've tried many brands, and this is the best so far with great value. Beats $25 lancome mascaras. Doesn't smudge and lasts in the summer heat.

About reviewer (32 reviews)

Age25-29

SkinOily, Fair-Medium, Not Sure

HairBrown, Other, Other

EyesHazel


4.0
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13 years ago

Smudges after a few hours :\ but definetely appears full and soft.

About reviewer (21 reviews)

AgeUnder 18

SkinCombination, Fair-Medium

HairBlack

EyesBrown


5.0
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13 years ago

I feel as if I have found my HG mascara! After years of going through several different drugstore mascara, I have finally found the mascara that will keep my straight Asian lashes curled! I had...

About reviewer (2 reviews)

AgeUnder 18

SkinAcne-prone, Tan

HairBlack

EyesBrown


3.0
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13 years ago

Bought this after reading some good reviews :) I got it from eBay for around £3.50! Which I thought was a bargain (also saw it in shops for similar price!) I usually don't go for normal mascara...

About reviewer (10 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBlond

EyesOther


5.0
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13 years ago

my ride or die mascara! not over the top, and perfect for school! not to mention the amazing staying power in the pool, rain, or teary eye moments. it separates, volumizes, lengthens, and has never...

About reviewer (18 reviews)

AgeUnder 18

SkinCombination, Fair-Medium

HairBlack

EyesBrown


5.0
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13 years ago

I really like this mascara, it might be a new HG mascara. I'm a mascara junkie, and I'm always looking for an inexpensive drugstore mascara that does everything I want. For a long time I used...

About reviewer (16 reviews)

Age19-24

SkinAcne-prone, Fair-Medium, Not Sure

HairBrown, Wavy, Medium

EyesBlue


4.0
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13 years ago

I love the non waterproof version of Full N Soft and had high hopes for this. Unfortunately when I went swimming on Saturday when I got out of the pool I had black smudges under my eyes! So while I...

About reviewer (36 reviews)

Age30-35

SkinSensitive, Fair, Not Sure

HairBrunette, Wavy, Other

EyesHazel


4.0
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13 years ago

While I thought the original full n' soft (non-waterproof) was a decent mascara that held up the end of its bargain, full n' soft waterproof tops that. I've worn this mascara on its own or over...

About reviewer (76 reviews)

Age19-24

SkinSensitive, Fair, Cool

HairBrunette, Straight, Medium

EyesBrown


5.0
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13 years ago

I heard a distressing rumor that this is being discontinued. SAY IT AIN'T SO, MAYBELLINE! I've been using this on and off for years and for a mascara whore like me, that is saying something. It...

About reviewer (66 reviews)

Age19-24

SkinAcne-prone, Fair-Medium, Warm

HairBlond, Straight, Fine

EyesOther


5.0
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13 years ago

I love MOST of the Maybelline products. This was definitely one of the best mascaras I have used. It doesn't clump and makes my lashes long and doesn't flake which happens too much with me. It also...

About reviewer (30 reviews)

AgeUnder 18

SkinAcne-prone, Tan

HairBlack

EyesBrown