42%
would repurchase
3.5/5
package quality

price range

Reviews

Reviews


5.0
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14 years ago

This is definitely my favorite mascara, I got it in brown-black. I need a little bit of definition, but hate the made-up ew-I'm-wearing-stuff-on-my-eyes feeling I get from most mascara, so this...

About reviewer (19 reviews)

Age19-24

SkinCombination, Fair, Neutral

HairBrunette, Curly, Fine

EyesBrown



4.0
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15 years ago

I love this mascara. It gives my lashed lots of length. The only thing I don't like about it is that it can be clumpy (but that can be solved it you take time to apply nicely) and it isn't very...

About reviewer (1 reviews)

Age19-24

SkinCombination, Olive, Warm

HairBlack, Curly, Fine

EyesHazel


3.0
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15 years ago

I got this mascara as a gift, along with a LOT of makeup for my birthday from Ulta. I like it, and I wear it interchangably with my cg fantastic lash (I really should go get myself a good mascara...

About reviewer (27 reviews)

AgeUnder 18

SkinDry, Fair, Cool

HairBlond, Straight, Fine

EyesGreen


4.0
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15 years ago

I don't generally write reviews, but I am really, really pleased with this mascara. I am blonde and fair, so my first requirement for a mascara is that it actually make me look like I have...

About reviewer (10 reviews)

Age36-43

SkinCombination

HairBlond

EyesBlue


2.0
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15 years ago

Tried this and it is alright. Didn't get raccoon eyes and smudges. Did what it said, lengthened. Agree with other reviewer who said it is a really wet formula. Will use the two tubes I have, as...

About reviewer (333 reviews)

Age36-43

SkinCombination, Medium, Neutral

HairBrunette, Other, Fine

EyesBrown


4.0
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15 years ago

I like the way this mascara applied even though it was a little too wet. I felt the wand was easy to use and the mascara went on very smoothly without clumps. After a few hours it started flaking...

About reviewer (15 reviews)

Age19-24

SkinSensitive, Fair, Not Sure

HairBlack, Other, Other

EyesBrown


4.0
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16 years ago

I'm not brand faithful for mascara...I'm always on the hunt for the next best thing. So yesterday I was with my mother and we stopped into Ulta...they were running some deal that if you bought 17...

About reviewer (22 reviews)

Age19-24

SkinNormal, Fair-Medium

HairBrunette

EyesBrown


2.0
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16 years ago

I think this is the right mascara.....anyways, it didn't dry fast enough,and I always had mascara above and below my eyes because I would blink before it dried, didn't really lengthen or thicken...

About reviewer (75 reviews)

Age25-29

SkinAcne-prone, Fair, Cool

HairBrunette, Wavy, Other

EyesBlue


1.0
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16 years ago

Clumpy, sticky, smears, globs, smudges.... need I say more? The wand leaves a lot to be desired, there was just no engineering, it was made to make lashes clump on purpose!

About reviewer (5 reviews)

Age19-24

SkinSensitive, Olive

HairBrunette

EyesBrown


4.0
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from

16 years ago

Since Ulta is probably my favorite brand of makeup, I decided to give their mascara a try. I'm not one to spend $25 on mascara, and Ulta's is way cheaper. I think this mascara works great. Their...

About reviewer (39 reviews)

AgeUnder 18

SkinOther, Other

HairOther

EyesOther


4.0
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16 years ago

I was so surprised by the negative reviews that I dashed back to my makeup stash to make sure I was reading about the right Ulta mascara. I really like this formula and the maximum volume...

About reviewer (45 reviews)

Age25-29

SkinSensitive, Fair

HairBrown

EyesBlue


4.0
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17 years ago

I think they didnt try very hard.

About reviewer (235 reviews)

Age25-29

SkinVery Dry, Fair

HairRed

EyesBrown


1.0
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17 years ago

Goopy, dry, sticky, does nothing. Just say no!

About reviewer (160 reviews)

Age19-24

SkinDry, Fair, Neutral

HairBlond, Wavy, Medium

EyesBrown


1.0
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18 years ago

I hate this mascara. I wore it a few times to really give it a try before tossing it out. It clumps something awful and looks really bad. I see no curling effect from it except when I curl my...

About reviewer (300 reviews)

Age25-29

SkinAcne-prone, Fair-Medium

HairBlond

EyesBlue


2.0
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18 years ago

This was cheap in relation to how expensive mascara is but not worth the 6 bucks I paid. I only bought it because Ulta was doing a promotional thing- free gift with the purchase of Ulta products....

About reviewer (9 reviews)

Age19-24

SkinNormal

HairBlond

EyesBlue


3.0
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18 years ago

I bought this during Ulta's 50% off sale, so I got it cheaper than some drugstore brands; which is probably the only reason why I bought it. Anyways, I really like this. I was using Vincent Longo,...

About reviewer (89 reviews)

Age30-35

SkinOther, Medium, Not Sure

HairBrown, Straight, Fine

EyesBrown


1.0
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19 years ago

this product is completely worthless! it doesnt do anything to my lashes at all and its clumpy too! thank god it was only $3.50 when i bought it since i just wasted my money

About reviewer (83 reviews)

AgeUnder 18

SkinCombination

HairBlack

EyesBrown


2.0
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19 years ago

I just didn't care for this mascara at all. It is very wet and travels easily. I don't like the brush either. The bristles are too spread out and cause my lashes to mush together.

About reviewer (130 reviews)

Age19-24

SkinCombination

HairBrown

EyesBlue


4.0
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20 years ago

This mascara is really nice! It lengthens well!

About reviewer (25 reviews)

AgeUnder 18

SkinAcne-prone

HairBrunette

EyesBrown


1.0
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21 years ago

I love the tube this mascara comes in and the price, but it's a little to wet for my liking!! Not as bad as Clinique's high impact, but still on the wet side. And the design of the brush is...

About reviewer (467 reviews)

Age19-24

SkinCombination, Fair-Medium, Not Sure

HairBrown, Other, Other

EyesBrown




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