85%
would repurchase
3.9/5
package quality

price range

Reviews

Reviews


5.0
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14 years ago

This is an awesome product, and not just for those needing extra straightening help. I have straightish hair that can get kinks and waves here and there, and this knocks them out to give me smooth,...

About reviewer (4 reviews)

Age25-29

SkinOily

HairBrown

EyesBlue



5.0
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14 years ago

this review is for Umberto blow dry lotion. i love this stuff i just ran out and got a 2nd bottle and i rarely do that. this is the only hair product i use on a normal day for either blow-drying...

About reviewer (18 reviews)

Age25-29

SkinCombination, Fair

HairBrown

EyesBlue


5.0
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15 years ago

I'd seen this product at my local Target, and, after reading the positive reviews here, decided to give it a try. I've only used it once (yesterday), but this stuff is amazing! It left my hair...

About reviewer (25 reviews)

Age36-43

SkinCombination, Fair

HairBrunette

EyesGreen


5.0
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15 years ago

So, I'm not sure if this is the same stuff I have but I have been using an Umberto Giannini product for about a month called "Blow Dry Lotion" and it is amazing. I have fine hair but alot of it...

About reviewer (8 reviews)

Age36-43

SkinOily, Medium, Not Sure

HairBrunette, Wavy, Fine

EyesBrown


5.0
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16 years ago

Fab product a little expensive but worth it. I have mid length hair with short layers on top, highlighted and this stuff does what it says, leave sit Sleek and chic. I dont have to spend as much...

About reviewer (4 reviews)

Age19-24

SkinOily, Fair-Medium

HairBrunette

EyesGreen


5.0
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17 years ago

I love this product. I found out about it through MUA. My hair is wavy and I mostly wear it wavy with some gel or mousse. When I want to straighten my hair I use this. I barely have to put effort...

About reviewer (11 reviews)

Age25-29

SkinCombination, Other

HairBrunette

EyesBrown


3.0
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from

17 years ago

I got this as part of a gift set but haven't used it before, until today :) It was quite good and definatley make my hair silky and too shiny in my opinion, i think it's because I'm light blonde...

About reviewer (20 reviews)

AgeUnder 18

SkinCombination, Fair

HairBlond

EyesBlue


4.0
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18 years ago

Makes hair shiney and straight. Reduces frizz, doesn't weight hair down or make it greasey. Is quite good, bet you need a lot of product to get the best results. It's best for someone who rarely...

About reviewer (11 reviews)

Age19-24

SkinOther

HairOther

EyesOther


1.0
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19 years ago

One word. Ca ca!

About reviewer (79 reviews)

Age36-43

SkinOther

HairOther

EyesOther


3.0
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from

19 years ago

I got this as a freeby with a magazine so can't comment on the price. I wasn't too impressed; my hair is fine but a real pain to straighten. This cream, just like any other straightening product...

About reviewer (659 reviews)

Age30-35

SkinCombination

HairBrown

EyesGreen


5.0
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19 years ago

FIRST AND FOREMOST I SHOULD START BY SAYING AS FAR AS QUANTITY GOES THIS IS A RIP OFF!! FOR 10.00 YOU BARELY GET ENOUGH PRODUCT TO LAST THE MONTH WHERE A SALON STRAIGHTENER WILL GIVE YOU FAR MORE...

About reviewer (241 reviews)

Age36-43

SkinCombination

HairBrown

EyesBrown


4.0
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from

19 years ago

I'm very impressed with this. I bought the little trial package for 1.99$USD. It has a very generous amount of product (50ml). Regular price is 9.99 for 150ml. <br><br>I have very very thick hair...

About reviewer (157 reviews)

AgeUnder 18

SkinCombination, Medium, Warm

HairBlack, Wavy, Coarse

EyesBrown


5.0
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19 years ago

This cream is great. It makes your hair soft, sleek, and frizz-free. I got it at Rite Aid in the trial size bottle for only $1.99. I love it. Will repurchase.

About reviewer (149 reviews)

Age19-24

SkinDry, Fair-Medium

HairBrunette

EyesHazel


5.0
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19 years ago

Wow. Haven't blown out my unruly curls in about 6 months, so had gotten rid of all my straightening creams. But I'm going to a black tie event tomorrow night and was in Rite Aid anyway, so when I...

About reviewer (88 reviews)

Age25-29

SkinCombination, Fair, Warm

HairBrown, Curly, Coarse

EyesHazel


4.0
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20 years ago

I bought this on sale at Rite Aid and was so happy when I used this. It really made my hair sleek and beautiful after flat ironed, and I am amazed at the quality for the price!

About reviewer (233 reviews)

AgeUnder 18

SkinCombination

HairBlond

EyesBlue


4.0
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20 years ago

I bought this product in the $1.99 trial size at Rite Aid because I've been disappointed with products like this so many times in the past. The small size has actually worked out great because I...

About reviewer (24 reviews)

Age19-24

SkinCombination

HairBrown

EyesBlue


5.0
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20 years ago

This is the best straightening styling product I have ever used. My hair is perfectly sleek and straight and it lasts throughout the day. The problem is that I bought this so long ago that I...

About reviewer (1 reviews)

Age30-35

SkinCombination

HairBrown

EyesBrown


5.0
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from

20 years ago

I can't find this product in CA, so my mom sends it to me from MI! It really takes any frizz out of my hair on humid days and my hair is shiny and looks great. It is not flat against my head,...

About reviewer (41 reviews)

Age30-35

SkinNormal

HairBrown

EyesGreen


4.0
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20 years ago

this is great for taming my hair, i bought a travel size and i use it about once a week so it's lasted a few months now!

About reviewer (16 reviews)

AgeUnder 18

SkinCombination

HairBrunette

EyesGreen


5.0
Created with Sketch.

21 years ago

I bought the trial size for $1.99 at Rite Aid and am very pleased with the results. Mixed a dab of this with my beloved Biosilk Silk Therapy and then blow dried and flat ironed. The result was...

About reviewer (805 reviews)

Age30-35

SkinCombination, Fair

HairRed

EyesGreen