amika Fadeblock Pre-Shampoo Color Seal

description

amika Fadeblock Pre-Shampoo Color Seal. Prevent color from fading during wash with amika's Fadeblock Pre-Shampoo Color Seal. The innovative formula creates a protective barrier around the hair to shield color from hard water, chlorine, and other color-fading aggressors, so color stays right and bright for longer. Antioxidants help condition, soften, and protect hair color, while amino acids smooth the cuticle and keep color vibrant.Key Ingredients:- Red Wine Extract: Conditions, softens, and protect hair color- Grape Leaf Extract: Protects against harmful free radicals + balances hair's pH- Amino Acid Complex: Smooths the cuticle and keeps color vibrant. Safe for color-treated, Brazilian-treated and keratin-treated hair. Vegan & cruelty-free. Free of Sulfates, Parabens, Gluten, Mineral Oil, MIT/MCIT, Artificial Colors and Phthalates. 5.0 oz. Apply to dry hair prior to shampooing. Leave in for 1 - 2 minutes, then rinse and follow care routine as usual. Can also be used prior to bleach to protect scalp from irritation or pre-color service on ends to even out porosity. AIKA-WU131. AM50.16661. Amika is committed to curating haircare and styling tools fit for a lifestyle of self-expression and rebellion against conformity and the mundane. Founded by industry outsiders in Williamsburg, Brooklyn in 2007, amika is the antithesis of a typical beauty brand. Instead of purveying unattainable perfection, amika believes in an evolving and totally individual version of beauty. The result is a culture of inclusion and positivity, all while injecting a sunny disposition into haircare.