Ilia Tinted Lip Conditioner in Hold Me Now.

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Ilia Tinted Lip Conditioner in Hold Me Now. ILIA Tinted Lip Conditioner gets you closer to a perfect pout. Organic ingredients are blended to create a soothing formula for the lips with a hint of color that can be intensified by building up your application.. Hold Me Now - a soft pastel pink. 100% natural dye. Fully conditioning formula. 0.14 oz. Combine with other ILIA colors to create your own personalized shade. ILIR-WU33. TLC-13. Looking to change the world's perception of organic beauty products, Sasha Plavsic introduced ILIA in 2011. Its ethical-sustainable approach is present throughout each product, from the nourishing and rejuvenating botanical-based formulas to the sleek recycled aluminum packaging. ILIA is dedicated to creating the purest products possible, with up to 85% bioactive organic ingredients making up each formulation. In combining skin-comforting elements with on-trend pigments, ILIA sets itself apart as the go-to brand for color-centric organic beauty.