NUORI Shield Shampoo, 8.5 oz.

description

Shield Shampoo from NUORI is a highly concentrated, sulfate-free shampoo that carefully cleanses, while restoring resilience, moisture balance and a healthy luster. The shampoo gently exfoliates the scalp, removing build-up and combating irritation and itchiness. An innovative and protective complex shields against environmental stressors while conditioning agents help prevent flyaways and frizz and ensure hair is soft, smooth and manageable. Key Ingredients: Fruit Extracts: gently exfoliate the scalp and remove build-up Oat Kernel Extract: helps combat irritation and itchiness Wheat Protein-Polysaccharide Complex: penetrates the hair cuticle and effectively regulates moisture KeraGuard: an innovative complex of tara tree fruit tannins and organic sunflower sprout extract that is proven to shield hair from both environmental and physical stress Key Benefits: Shields scalp, roots and hair from environmental, physical and chemical stress Hydrates from cuticle to the inner cortex of the hair Balances and treats the scalp to optimize growth of healthier, stronger hair starting from the root Combats dryness, reducing frizz and increasing shine Clinical Studies: In a clinical study to test the ability of KeraGuard to protect color treated hair from fading in UV light, the results showed: Nearly 3x hair color protection with hair serums containing 0.5 % KeraGuard compared to the placebo, following the washing procedure as well as after washing and UV irradiation. KeraGuard has nearly 4x higher antioxidant power than green tea. This indicates that it neutralizes free radicals in a robust and quick manner. Furthermore, the active ingredient has shown to be a much more potent antioxidant than green tea. Tip: When transitioning hair to NUORI's SHIELD line, double wash with the shampoo for the first few days to help remove the silicone and synthetic buildup on the scalp, root, and cuticle. Ideal for those with irritated or dry scalps, the SHIELD Shampoo gently exfoliates and soothes.