71%
would repurchase
4.0/5
package quality

price range

Reviews

Reviews


1.0
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12 years ago

I used this thinking my hair would come out looking a natural, soft black, but instead it came out JET BLACK. It even had a blue tint to it. Also it has a smell to it and it made my eyes water. I...

About reviewer (2 reviews)

AgeUnder 18

SkinDry, Fair, Cool

HairBrown, Wavy, Coarse

EyesBrown



5.0
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14 years ago

Did a great job of full coverage and did not fade straight away. Basically it did the job that I had expected my last hair dye brand to do. I am planning on using this product more in the future.

About reviewer (4 reviews)

Age19-24

SkinOily, Tan, Neutral

HairBlack, Curly, Coarse

EyesBrown


5.0
Created with Sketch.

14 years ago

Echo all the very positive comments, with one caveat: READ THE BOX. Seriously, all the "it doesn't wash out or fade" comments need to stop here and now. It's a permanent hair colour . Learn to...

About reviewer (17 reviews)

Age25-29

SkinCombination, Fair

HairBrunette

EyesHazel


4.0
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15 years ago

I was getting sick of paying so much to get my hair dyed at salons and this hair dye is the best substitute for having to sit on a chair in a salon for 2 hours. It only takes 25 minutes develop...

About reviewer (4 reviews)

AgeUnder 18

SkinCombination, Fair

HairBlack

EyesGreen


4.0
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18 years ago

absolutely love this color-imo looks better than many salons that i have paid $200+ for color. i highly recommend it to anyone! lots of compliments! I am going to edit this- it does NOT wash out...

About reviewer (11 reviews)

Age25-29

SkinCombination

HairBrown

EyesGreen


5.0
Created with Sketch.

18 years ago

I have finally found my color. I have been paying up to $150 for hair color in a salon. My hair if very fragile and break easily. I have used home dyes before and it made my hair very dry. So I...

About reviewer (23 reviews)

Age25-29

SkinCombination

HairBrown

EyesBlack


4.0
Created with Sketch.

22 years ago

Well I have been using the soft black shade for about 4 years now, off and on. This is a great product and its not expensive. My hair is naturally very dark and I have gotten my hair dyed black at...

About reviewer (148 reviews)

Age19-24

SkinAcne-prone, Fair-Medium, Neutral

HairRed, Straight, Medium

EyesBrown




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