78%
would repurchase
3.9/5
package quality

price range

description

ingredients

Water, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Cocamidopropyl Betaine, Glycol Distearate, Fragrance/Parfum, Disodium Phosphate, Glycol Stearate, Ricinoleamidopropyl Ethyldimonium Ethosulfate, Cocamide Mea, Linoleamidopropyl PG Dimonium Chloride Phosphate, Glycerin, Guar Hydroxypropyltrimonium Chloride, Propylene Glycol, Hydrolyzed Vegetable Protein, Tetrasodium EDTA, Methylparaben, Citric Acid, Methylchloroisothiazolinone, Methylizothiazolinone, EXT. Violet 2, Cl 60730, Violet 2, Cl 60725.

Reviews

Reviews


5.0
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15 years ago

I had gotten blonde highlights in my brown hair about a month and a half ago and they started getting all brassy. I got this and it worked! Almost perfectly, my roots were the tougher to fix but...

About reviewer (45 reviews)

AgeUnder 18

SkinDry, Other

HairBrunette

EyesBrown



5.0
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15 years ago

I actually use the generic version of this, which I buy at Sally Beauty. The generic version has the exact same ingredients in the same amount, so it's pretty much like reviewing the same thing,...

About reviewer (40 reviews)

Age19-24

SkinAcne-prone, Other

HairBlond

EyesHazel


4.0
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15 years ago

Great product to keep your hair bright and blonde! My hair tends to look brassy no matter what and I use this product once a week and leave on for 3 mintues to give it a nice ash tone. It's drying...

About reviewer (194 reviews)

Age19-24

SkinAcne-prone, Fair, Not Sure

HairBlond, Other, Other

EyesGreen


5.0
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15 years ago

I color my hair light blonde (from dark blonde), but this past week I made the mistake of giving into my urge to go darker. I went from light blonde, to ash blonde (read: gray), to dark brown, to...

About reviewer (331 reviews)

Age19-24

SkinNormal, Fair, Warm

HairBlond, Wavy, Fine

EyesGreen


5.0
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15 years ago

I just used the shampoo and conditioner. My hair is actually still wet from it and from what I see, I like it. I attempted to highlight my hair last night which didn't seem too daunting because...

About reviewer (2 reviews)

Age19-24

SkinAcne-prone, Fair

HairBrunette

EyesBrown


5.0
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15 years ago

A true savior from a not-so-good home hair color job! Purchased an 8 oz. bottle of the shampoo at Sally's for $6.99, and consider it well worth the investment. I was suffering with a crown full of...

About reviewer (5 reviews)

Age30-35

SkinCombination, Fair-Medium, Neutral

HairBlond, Wavy, Fine

EyesBlue


4.0
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from

15 years ago

This stuff work great and per an ounce is a better buy than the John Frieda toning shampoo. I also think it works better, it made a noticeable difference in the tone of my hair. It actually works...

About reviewer (621 reviews)

Age25-29

SkinCombination, Fair-Medium, Neutral

HairBrown, Straight, Fine

EyesBrown


1.0
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15 years ago

Sorry ladies, but I'm giving this a bad review. Let me start off by saying I have platinum blonde hair, and its pretty damaged (used to bleach my hair myself, shame on me.) I bought this because...

About reviewer (13 reviews)

AgeUnder 18

SkinCombination, Fair, Not Sure

HairBlond, Wavy, Medium

EyesGreen


5.0
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15 years ago

I'm currently platinum blonde, and this product is absolutely amazing. It's basically like a toner you can use in the shower a few times a week. It works so well, in fact, that I have to wash it...

About reviewer (8 reviews)

Age30-35

SkinCombination, Fair-Medium

HairRed

EyesBlue


5.0
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from

15 years ago

I bleach my hair white from a light/medium brown (level 6-ish). This counteracts the yellow tint my hair gets from water impurities, sun damage, products, and natural oil. My biggest complaint...

About reviewer (12 reviews)

Age19-24

SkinAcne-prone, Fair, Cool

HairBrown, Straight, Fine

EyesGreen


5.0
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from

15 years ago

I dye my hair light ash blond from a natural color of dark/dirty blond. This is perfect for removing the brassy/reddish tones and leaving me with a true ash blond. This is the third violet toning...

About reviewer (5 reviews)

Age25-29

SkinCombination, Fair

HairBlond

EyesBlue


5.0
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15 years ago

I've been highlighting my hair blonde for many years now. My naturally dark brown hair tends to pulls red tones very easily. Making it quite the task to get beyond the red, orange, yellow and just...

About reviewer (147 reviews)

Age25-29

SkinCombination, Medium, Cool

HairBlond, Straight, Medium

EyesHazel


5.0
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15 years ago

Loves it! I had a terrible bleaching experience leaving my hair bright yellow! (never buy clairol born blonde) I went to the salon to get it fixed and it helped a lot but it was still brassy and an...

About reviewer (12 reviews)

Age19-24

SkinNormal, Fair-Medium, Not Sure

HairBlond, Straight, Medium

EyesGreen


1.0
Created with Sketch.

15 years ago

This product does tone, but it smells awful and it dries out my hair. But the smell is worse, after one use, it takes like 3 days for the smell to leave my hair. Try John Frieda's toning shampoo.

About reviewer (30 reviews)

Age19-24

SkinDry, Medium, Not Sure

HairBrown, Wavy, Coarse

EyesGreen


5.0
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15 years ago

Works great for me.Takes away the yellow from my blond hair and makes it more ashy. Because of that shampoo I don't have to use toner after bleaching. I use the shimer conditioner too. It doesn't...

About reviewer (6 reviews)

Age25-29

SkinAcne-prone, Fair

HairBlond

EyesGreen


3.0
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15 years ago

Finally swapped for this product and couldn't wait to try it out. I had read reviews warning of the old lady smell but that didn't stop me, although it should have! As for the effects this...

About reviewer (21 reviews)

Age25-29

SkinOther, Other, Cool

HairBlond, Other, Other

EyesBlue


1.0
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15 years ago

Continued use of this turned my platinum hair bluish. I now use Phyto even though it is so expensive. Believe it or not, there are shampoos for show animals which are made to keep white hair very...

About reviewer (5 reviews)

Age44-55

SkinCombination, Medium

HairSilver

EyesBlue


5.0
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15 years ago

I love this shampoo. I have platinum blonde hair that can turn sickly yellow after a couple of weeks, so this stuff really helps to keep it white. It has a pleasant scent, and it doesn't weigh down...

About reviewer (8 reviews)

Age19-24

SkinOily, Fair

HairBlond

EyesGreen


5.0
Created with Sketch.

15 years ago

Bar none, the best highlighting shampoo on the market. Negatives: 1) It doesn't lather really well, that's one reason I combine it with another shampoo. 2)Used with every shampoo, it will turn...

About reviewer (16 reviews)

Age44-55

SkinAcne-prone, Medium

HairBlond

EyesGreen


1.0
Created with Sketch.

15 years ago

Hated this stuff. It made my hair drier than usual. I switched to Regis Silver Shine. It gives a much better lather and doesn't dry out my hair. It also made my blonde hilighted/lowlighted...

About reviewer (123 reviews)

Age19-24

SkinCombination, Fair-Medium, Not Sure

HairBlond, Other, Medium

EyesHazel