71%
would repurchase
3.7/5
package quality

price range

description

ingredients

Aqua/Water/Eau, Paraffin, Glyceryl Stearate, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Pvp, Cera Alba/Beeswax/Cire D'abeille, C18-36 Acid Triglyceride, Propylene Glycol, Polysorbate 20, Stearic Acid, Acrylates Copolymer, Panthenol, Caprylyl Glycol, Hydroxyethylcellulose, Tocopheryl Acetate, Talc, Sodium Hydroxide, Ascorbyl Glucoside, Calcium Aluminum Borosilicate, Gossypium Herbaceum (Cotton) Powder, Hydrolyzed Wool, Serica Powder/Silk Powder/Poudre De Soie, Retinyl Palmitate, Hdi/Trimethylol Hexyllactone Crosspolymer, Acrylates/Carbamate Copolymer, Hydrogenated Vegetable Oil, Silica, Glycerin, Hydrogenated Olive Oil, Olea Europaea (Olive) Fruit Oil, Ethylene/Methacrylate Copolymer, Collagen, Prunus Armeniaca (Apricot) Kernel Oil, Colloidal Gold, Saccharomyces Platinum Ferment, Saccharomyces Silver Ferment, Ceramide 2, Hydrolyzed Keratin, Olea Europaea (Olive) Oil Unsaponifiables, Sodium Sulfate, Isopropyl Titanium Triisostearate, Phalaenopsis Lobbi Extract, Potassium Sorbate, Phenoxyethanol, Bambusa Arundinacea Leaf Extract, Sodium Benzoate, Tocopherol, Chlorphenesin, Sorbic Acid. [May Contain/Peut Contenir/ /-: Carmine (Ci 75470), Chromium Hydroxide Green (Ci 77289) , Chromium Oxide Greens (Ci 77288), D

Reviews

Reviews


4.0
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15 years ago

I think this is fine for every day use- it can be more thickening than my more expensive mascaras, that's for sure. It's not too much though, it's fine for every day since I don't always want super...

About reviewer (609 reviews)

Age25-29

SkinCombination, Tan, Not Sure

HairBlack, Other, Other

EyesBrown



5.0
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15 years ago

I agree with many as this is a no fuss, simple, light mascara that is perfect for daytime. It is more of a wet tinted formula so your lashes won't be intense black or get buildable from this but...

About reviewer (383 reviews)

Age19-24

SkinCombination, Fair, Cool

HairBrunette, Wavy, Fine

EyesHazel


4.0
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15 years ago

Although I love Rimmel mascaras, this one was just ok. It really didn't do anything special. It didn't give me that thickness/volume I was looking for. The brush is okay, but it seemed like a...

About reviewer (21 reviews)

Age25-29

SkinNormal, Dark, Not Sure

HairOther, Other, Coarse

EyesBlack


4.0
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15 years ago

im a mascara freak, i just love mascara and eyeliner! so i picked this up and i loveeee it, i was using another one buy rimmel called sexy curves and i liked it also but this one is great!...

About reviewer (22 reviews)

AgeUnder 18

SkinNormal, Fair, Not Sure

HairBrunette, Relaxed, Coarse

EyesHazel


5.0
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15 years ago

I picked up this mascara yesterday just wanting to try more mascaras and I tried it out today and it's AMAZING! firstly it's really cheap... I got it for $6? and I would buy this for $15! it...

About reviewer (9 reviews)

AgeUnder 18

SkinAcne-prone, Tan, Neutral

HairBlack, Straight, Medium

EyesBrown


4.0
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15 years ago

This mascara is SO cheap and it performs better than all HE mascaras I've tried (which isn't too many because I realized quick the majority of them are a load of crap with a big price tag)......

About reviewer (45 reviews)

Age19-24

SkinCombination, Fair, Not Sure

HairBrunette, Wavy, Medium

EyesBrown


4.0
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15 years ago

I had to pick this mascara up after seeing some FOTD photos from a lovely MUAer whose lashes looked amazing and she thanked this mascara for it. First of all, I was puzzled yet happy that this...

About reviewer (213 reviews)

Age30-35

SkinOily, Dark, Warm

HairBrunette, Curly, Coarse

EyesBrown


4.0
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15 years ago

This is my go to mascara for a nice day/office look. It's super cheap (I got mine for .27 when i used a coupon! And that was off of the regular price at Target. .27!!!) and i never have any...

About reviewer (34 reviews)

Age25-29

SkinDry, Fair, Cool

HairBrunette, Curly, Medium

EyesHazel


3.0
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15 years ago

I bought this because I needed mascara, and all my usual brands weren't on sale. This was quite the steal--less than $3 at Target--but despite that, I wouldn't repurchase. The wand gets overloaded...

About reviewer (14 reviews)

Age19-24

SkinCombination

HairBrown

EyesHazel


5.0
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from

15 years ago

This is my favourite mascara, as it's brush is perfect for MY lashes: lengthening, thickening, and defining perfectly for ME. I love the fact that the tapered brush gets into the corners of my...

About reviewer (18 reviews)

Age30-35

SkinCombination, Fair, Not Sure

HairBlack, Other, Other

EyesBlue


5.0
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15 years ago

I really like this mascara. It's simple and inexpensive (I got mine on sale for less than two bucks) and does the job. I wear this everyday and am so happy with it. I do find it slightly...

About reviewer (23 reviews)

Age30-35

SkinCombination, Fair-Medium, Warm

HairBrunette, Straight, Medium

EyesHazel


3.0
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15 years ago

Not a bad mascara for the price, it doesn't clump or run easily or bother my eyes but it doesn't make my lashes look very great either but I'm used to using Diorshow mascara so I like dramatic....

About reviewer (19 reviews)

Age19-24

SkinSensitive, Other, Not Sure

HairBrunette, Straight, Fine

EyesGreen


1.0
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15 years ago

I really wanted to like this. It looked great at first then I realized it was just okay. I have since moved on.

About reviewer (743 reviews)

Age19-24

SkinCombination, Fair, Warm

HairBrown, Wavy, Medium

EyesHazel


2.0
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15 years ago

This mascara was just okay for me. I liked how it made by lashes look nice and natural. By mid day it got smudgy. I can't handle mascara that does not stay in place. Sorry, won't be repurchasing.

About reviewer (13 reviews)

Age25-29

SkinAcne-prone, Fair-Medium

HairBrown

EyesBrown


5.0
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15 years ago

Definite HG. Just tested this mascara against MAC zoom lash and Rimmel lash maxxx, and this one wins by far. I got this free with a purchase of the Rimmel makeup remover, and I thought that a free...

About reviewer (1 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBrunette

EyesBrown


3.0
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15 years ago

I actually liked this mascara for the most part. For as cheap as it was, I guess my expectations weren't that high, and this exceeded them. If you want a cheap mascara that does a pretty good job,...

About reviewer (74 reviews)

Age19-24

SkinOther, Other

HairOther

EyesOther


1.0
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15 years ago

Although dirt cheap and with decent reviews I didnt care for this at all. Love the brush but the formula is way to wet and creamy, it barely sticks to my eyelashes. I got 2 for 4 dollars at...

About reviewer (126 reviews)

Age19-24

SkinAcne-prone, Fair-Medium, Neutral

HairBlond, Wavy, Fine

EyesBlue


5.0
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15 years ago

This is a very light, simple, nice product. If you want to just subtly bring out your lashes without being dramatic, this product is a good option. I have not experienced flaking, over-drying, or...

About reviewer (50 reviews)

Age19-24

SkinCombination, Fair-Medium, Warm

HairBrown, Straight, Fine

EyesBrown


4.0
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15 years ago

I only paid about $5 for this, which personally, I find a lot cheaper than most other drugstore brand mascaras. I wouldn't say that it gave me fuller, longer looking lashes, but it did darken...

About reviewer (14 reviews)

Age19-24

SkinNormal, Olive, Warm

HairBlack, Other, Other

EyesBlack


4.0
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15 years ago

I actually received this mascara as a gift. The mascara feels very soft and the product stays on for a long time. It smudges a tiny bit, but the formula is very good. The brush is a bit awkward,...

About reviewer (7 reviews)

AgeUnder 18

SkinCombination, Medium, Warm

HairBlack, Straight, Medium

EyesBlack