71%
would repurchase
3.7/5
package quality

price range

description

ingredients

Aqua/Water/Eau, Paraffin, Glyceryl Stearate, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Pvp, Cera Alba/Beeswax/Cire D'abeille, C18-36 Acid Triglyceride, Propylene Glycol, Polysorbate 20, Stearic Acid, Acrylates Copolymer, Panthenol, Caprylyl Glycol, Hydroxyethylcellulose, Tocopheryl Acetate, Talc, Sodium Hydroxide, Ascorbyl Glucoside, Calcium Aluminum Borosilicate, Gossypium Herbaceum (Cotton) Powder, Hydrolyzed Wool, Serica Powder/Silk Powder/Poudre De Soie, Retinyl Palmitate, Hdi/Trimethylol Hexyllactone Crosspolymer, Acrylates/Carbamate Copolymer, Hydrogenated Vegetable Oil, Silica, Glycerin, Hydrogenated Olive Oil, Olea Europaea (Olive) Fruit Oil, Ethylene/Methacrylate Copolymer, Collagen, Prunus Armeniaca (Apricot) Kernel Oil, Colloidal Gold, Saccharomyces Platinum Ferment, Saccharomyces Silver Ferment, Ceramide 2, Hydrolyzed Keratin, Olea Europaea (Olive) Oil Unsaponifiables, Sodium Sulfate, Isopropyl Titanium Triisostearate, Phalaenopsis Lobbi Extract, Potassium Sorbate, Phenoxyethanol, Bambusa Arundinacea Leaf Extract, Sodium Benzoate, Tocopherol, Chlorphenesin, Sorbic Acid. [May Contain/Peut Contenir/ /-: Carmine (Ci 75470), Chromium Hydroxide Green (Ci 77289) , Chromium Oxide Greens (Ci 77288), D

Reviews

Reviews


3.0
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12 years ago

This mascara doesn't too much, it doesn't lengthen and it doesn't give volume. But I like it because it looks so natural on my lashes. It's like my lashes, but improved.

About reviewer (29 reviews)

Age25-29

SkinAcne-prone, Fair-Medium, Not Sure

HairBlond, Wavy, Fine

EyesBlue



5.0
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12 years ago

This mascara is AMAZING and super cheap. It is my cheap swap for Dior

About reviewer (2 reviews)

Age19-24

SkinCombination, Fair-Medium, Not Sure

HairBlond, Other, Other

EyesBlue


5.0
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from

12 years ago

The formula is wet, which is what I prefer and is more suitable for my long but straight lash. It really darkens and lengthen my lashes, but doesn't have much in the volume depart. I love this...

About reviewer (39 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBlack

EyesBlack


4.0
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13 years ago

Great product I finish all of it. Does nothing on the lashes but I find if I put this before the other mascara, it give me this dramatic look and my lash will never drop downward.

About reviewer (70 reviews)

Age19-24

SkinNormal, Fair-Medium

HairBlack

EyesBlack


4.0
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13 years ago

I love this mascara because it's so inexpensive but still really good! It gives me great length and enough volume for my tastes (although not the most I've ever experienced). The wand is the...

About reviewer (56 reviews)

Age19-24

SkinOily, Fair, Cool

HairBrown, Wavy, Medium

EyesGreen


5.0
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13 years ago

Really great mascara! This is my favourite mascara. It gives me a lot of volume and length and for the price and how this works its a really good product. I bought this for 3.99 CAD. The formula is...

About reviewer (9 reviews)

Age19-24

SkinCombination, Tan

HairBlack

EyesBrown


5.0
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13 years ago

As far as I'm concerned, this stuff is made out of unicorn tears and rainbows, it's that magical. I was genetically graced with thick, long lashes and find that most mascara formulations cause...

About reviewer (3 reviews)

Age19-24

SkinAcne-prone, Fair-Medium

HairBrunette

EyesBrown


5.0
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13 years ago

Love this mascara! It's really buildable and it hardly clumps. My eyelashes curl naturally & are pretty long, so I mostly look for a mascara that'll give me volume, & this does it for me

About reviewer (7 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBrunette

EyesBlack


5.0
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13 years ago

I really love this mascara. It is so inexpensive, and for me, it works may better than the more expensive drug store products. I have short stubby asian lashes that point straight down. This...

About reviewer (14 reviews)

Age25-29

SkinCombination, Fair-Medium, Cool

HairBlack, Straight, Medium

EyesBrown


3.0
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13 years ago

I really like this mascara. When I was about 11 or 12, I honestly hated it! Now, I really like it. I wouldn't say it is THE BEST mascara. It is pretty good. It tends to have a funky smell though....

About reviewer (2 reviews)

AgeUnder 18

SkinNormal, Fair

HairOther

EyesBrown


3.0
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13 years ago

This one's an okay-ish mascara - builds lashes just fine, making them defined and all, but it smudges and flakes after a few hours, so I've moved on to my next one i've bought in advance - E.L.F's...

About reviewer (44 reviews)

Age25-29

SkinVery Dry, Fair-Medium, Neutral

HairBlond, Straight, Fine

EyesGreen


5.0
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13 years ago

One of the best drugstore mascara! I put it on this morning and hours later, still no smudges!

About reviewer (112 reviews)

Age36-43

SkinCombination, Other, Not Sure

HairBlack, Other, Other

EyesBrown


4.0
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13 years ago

i actually like this product. Its not watery like others i have tried. Its buildable and stays on all day for me. i will buy this again.

About reviewer (7 reviews)

Age36-43

SkinCombination, Tan, Not Sure

HairBrunette, Other, Other

EyesBrown


2.0
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13 years ago

I like the blue tube of mascara better the black mascara that look slike a long pottery thingy, but this does last, why dye my eyelashes, if I can use mascara and eyeliner daily, it's stupid to dye...

About reviewer (448 reviews)

Age19-24

SkinNormal, Fair, Cool

HairRed, Wavy, Medium

EyesBlue


2.0
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13 years ago

I will admit: a while ago, I was feeling cheap and so looked around Target, searching for the cheapest mascara I could find. (More or less). I settled on the Rimmel. Kate Moss or Zooey Deschanel...

About reviewer (78 reviews)

Age36-43

SkinDry, Fair, Cool

HairBrunette, Wavy, Other

EyesHazel


2.0
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13 years ago

This did nothing for my lashes. It was very messy to apply,took forever to dry and did not thicken my lashes. This rimmel's cheapest mascara obviously because you get what you pay for.

About reviewer (5 reviews)

Age25-29

SkinOther, Other, Not Sure

HairOther, Other, Other

EyesOther


2.0
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13 years ago

I wouldn't buy it again. It does absolutely nothing for the volume, it's clumpy and sticky. The only thing i like about it is the package and that it does make my lashes look a bit longer.

About reviewer (1 reviews)

AgeUnder 18

SkinSensitive, Olive, Not Sure

HairBrunette, Other, Other

EyesBrown


5.0
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13 years ago

This mascara is AMAZING! It is very buildable and with three coats my lashes are LONG (they almost touch my eyebrows when I look up). It is super cheap (only $2.97USD) at Walmart and goes on REALLY...

About reviewer (13 reviews)

Age19-24

SkinCombination, Medium Brown, Warm

HairBlack, Curly, Medium

EyesBrown


2.0
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13 years ago

Decent brush, wet formula - which I generally like - but I have never had ANYTHING transfer to my eye lid like this. Gave good definition, not volumizing but decent everyday looking lashes -...

About reviewer (10 reviews)

Age36-43

SkinCombination, Fair, Cool

HairRed, Straight, Fine

EyesBlue


4.0
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13 years ago

This was the first mascara I've ever owned (mom bought it for me when I turned 14 lol). I'll be 21 in 1 day and I have to say this mascara is a very reliable mascara. It's not as fancy or eye...

About reviewer (6 reviews)

Age19-24

SkinAcne-prone, Fair-Medium, Warm

HairBrunette, Wavy, Fine

EyesBrown