65%
would repurchase
3.7/5
package quality

price range

ingredients

Aqua/water/eau, paraffin, cyclopentasiloxane, cera alba/beeswax/cire d'abeille, stearic acid, triethanolamine, acacia senegal gum, carnauba/carnauba wax/cire de carnauba, palmitic acid, dimenthiconol, hydroxyethyl-cellulose, panthenol, imidazolidinyl urea, sodium polymethacrylate, methylparaben, PEG/PPG- 17/18 dimethicone, 2-oleamido-1,3-octadecanediol, propylparaben, simethicone, BHT, polyquaternium-10. MAY CONTAIN /- CI 77492, CI 77499, CI77491/iron oxides; CI 77007/ultramarines; CI 77891/titanium oxide; CI 77266/black 2; mica; CI 75470/carmine; CI 77510/ferric ferrocyanide; CI 77288/chromium oxide greens; CI 77289/chromium hyrdoxide green

Reviews

Reviews


4.0
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21 days ago

This has been my favorite so far in my 2024-25 quest for a ~$10 mascara. I want black-brown, washable, volume, absolutely no clumping, and some lift and fanning. My first mascara love was Full'n'Soft ...Read more

5 people found this review helpful. Did you?

About reviewer (25 reviews)

Age30-35

SkinAcne-prone, Fair, Neutral

HairBrunette, Wavy, Medium

EyesBlue



2.0
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from

2 years ago

I bought this mascara because it came in purple and burgundy. It's just okay, there's better mascaras out there and the color payoff for the vivids isn't that great

1 person found this review helpful. Did you?

About reviewer (27 reviews)

Age19-24

SkinOily, Fair

HairBlond

EyesHazel


2.0
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2 years ago

A clumpy, flaky mess - don't waste your money

1 person found this review helpful. Did you?

About reviewer (1 reviews)

Age44-55

SkinNormal, Fair

HairRed

EyesGreen


4.0
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2 years ago

I love this mascara. It is really goopy but it provides those intense lashes.

2 people found this review helpful. Did you?

About reviewer (26 reviews)

Age25-29

SkinVery Dry, Tan

HairBrunette

EyesBlack


1.0
Created with Sketch.

3 years ago

This mascara is the clumpiest. Don't bother.

3 people found this review helpful. Did you?

About reviewer (6 reviews)

Age30-35

SkinCombination, Olive, Neutral

HairBrown, Wavy, Fine

EyesBlue


4.0
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3 years ago

For me this is the best mascara to get a more naturally enhanced look. It's not gonna give you pseudo falsies lol, but I don't like that style. For my long but not super voluminous lashes, I wish it h...Read more

6 people found this review helpful. Did you?

About reviewer (30 reviews)

Age25-29

SkinAcne-prone, Olive, Neutral

HairBlack, Wavy, Coarse

EyesBrown


2.0
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5 years ago

MAJOR RACOON EYES This mascara is deceiving. It goes on like a dream, the colour is great and it makes lashes look long and voluminous.... for maybe a half hour. After a while it starts to flake and ...Read more

5 people found this review helpful. Did you?

About reviewer (6 reviews)

Age25-29

SkinDry, Olive

HairBrown

EyesBrown


2.0
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from

5 years ago

I've bought it based on the good reviews, unfortunately, didn't notice anything special about so won't repurchase and the search continues..

2 people found this review helpful. Did you?

About reviewer (60 reviews)

Age30-35

SkinCombination

HairBrown

EyesHazel


2.0
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5 years ago

Holy raccoon eyes. This crap smeared and crumbled all over the place.

1 person found this review helpful. Did you?

About reviewer (263 reviews)

Age36-43

SkinCombination, Fair

HairBlond

EyesBlue


4.0
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5 years ago

This is probably one of my favorite affordable mascaras overall. I use the burgundy one, I’m quite pale so it just ends up looking almost black but I find it makes my eyes look more blue. I just wish ...Read more

3 people found this review helpful. Did you?

About reviewer (6 reviews)

Age25-29

SkinCombination, Fair

HairBlond

EyesGray


2.0
Created with Sketch.

5 years ago

I used this years ago and tried it again...It cannot be the same as I remember as it is very dry and loves to make unsightly clumps, but the "Carbon Black" is a winning color. Anyway, can't recommend ...Read more

4 people found this review helpful. Did you?

About reviewer (90 reviews)

Age56 & Over

SkinNormal, Fair-Medium

HairBlond

EyesHazel


4.0
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5 years ago

I am new to wearing mascara and already have fairly dark lashes - I am NW20 in MAC foundation with naturally dark brown hair and blue eyes. However, I dye my hair very light blonde. So, in terms of m...Read more

3 people found this review helpful. Did you?

About reviewer (19 reviews)

Age36-43

SkinOther, Other

HairOther

EyesOther


1.0
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6 years ago

All I can say is this is one of the worst if not THE worst mascara I’ve ever wasted my hard earned money on. Sadly, I hate everything about it....

5 people found this review helpful. Did you?

About reviewer (50 reviews)

Age56 & Over

SkinCombination, Fair-Medium

HairBrown

EyesBlue


5.0
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6 years ago

I’ve tried so many mascaras from Dior Show to drugstore brands and this one, by far, is my favorite. It adds a slight curl, it goes on smoothly (I always wipe down the brush with tissue first. Like wi...Read more

4 people found this review helpful. Did you?

About reviewer (1 reviews)

Age44-55

SkinCombination, Fair

HairBlond

EyesBlue


5.0
Created with Sketch.

6 years ago

This is my holy grail mascara. I have been using it for over a decade! I keep coming back to it. I have tried more expensive brands but nothing ever hooked me like this one, except perhaps Benefit The...Read more

6 people found this review helpful. Did you?

About reviewer (8 reviews)

Age36-43

SkinNormal, Fair, Cool

HairRed, Straight, Fine

EyesHazel


1.0
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6 years ago

OVERALL: DO NOT RECOMMEND I was looking for a drugstore dupe of my favorite high end mascara (I swear by Chanel inimitable). This one was nice in some respects but overall I WONT REPURCHASE because it...Read more

6 people found this review helpful. Did you?

About reviewer (184 reviews)

Age

SkinOther, Fair, Not Sure

HairOther, Other, Other

EyesOther


2.0
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6 years ago

Went on well with one coat. Two coats left lashes feeling and looking stiff.

4 hours after using, I had racoon eyes.

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About reviewer (1 reviews)

Age56 & Over

SkinDry, Fair

HairBlond

EyesBlue


5.0
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6 years ago

I have thin, sparse, straight, short eyelashes. This curls and volumizes my lashes, but does not add length at all. I guess this is marketed as only a volumizing mascara, and it works great for that.I...Read more

2 people found this review helpful. Did you?

About reviewer (7 reviews)

Age30-35

SkinCombination, Fair-Medium, Warm

HairBlack, Wavy, Fine

EyesBrown


5.0
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6 years ago

The only mascara I use.. have tried a few others but nothing compares

2 people found this review helpful. Did you?

About reviewer (7 reviews)

Age30-35

SkinDry, Medium

HairBrunette

EyesBrown


5.0
Created with Sketch.

6 years ago

Love this mascara; I always try other brands but end up coming back to this.

Super black, wears well, no clumps but beautiful volume ... perfect

1 person found this review helpful. Did you?

About reviewer (116 reviews)

Age36-43

SkinOther, Other

HairBlond

EyesGreen