50%
would repurchase
3.1/5
package quality

price range

Reviews

Reviews


4.0
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6 years ago

i got this foundation for $23 during ulta’s fall sale and i have to say i love it. my 2019 resolution is to stop buying foundation and finish my collection, as well as trying to go foundation...

About reviewer (141 reviews)

Age25-29

SkinOther, Other

HairOther

EyesOther



4.0
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6 years ago

As someone with dry skin, I'm always on the lookout for a hydrating foundation since foundation has the tendency of looking cakey and settling in my facial lines. The foundation wears well on my...

About reviewer (1 reviews)

Age25-29

SkinOther, Other

HairOther

EyesOther


2.0
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6 years ago

I picked this up on sale at Ulta because my usual foundation (Sephora 10 hour wear foundation, for reference) was running low and I didn't want to drive an hour to my nearest Sephora. I brought my...

About reviewer (11 reviews)

Age19-24

SkinCombination, Fair

HairBrunette

EyesHazel


5.0
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6 years ago

I too, got this for a low price at Ulta, I thought why not i will give it a shot. I put this up against Born this way and this easily won for me. First off I got a perfect match with Light Sand for...

About reviewer (35 reviews)

Age44-55

SkinCombination, Fair-Medium, Warm

HairBlond, Wavy, Fine

EyesGreen


5.0
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6 years ago

You guys I finally found my new go-to foundation! I have been looking for sooo long. The Tarte Shape Tape Hydrating Foundation is amazingggg ♥ So for starters, I have dry sensitive skin. I've...

About reviewer (8 reviews)

Age19-24

SkinDry, Olive, Warm

HairBlack, Curly, Coarse

EyesBrown


4.0
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6 years ago

I am actually surprised at the negative reviews here for this Tarte Shape Tape Hydrating foundation, coz I really really love this foundation! I am light with yellow undertones and I matched with...

About reviewer (55 reviews)

Age36-43

SkinCombination, Fair

HairBrunette

EyesBrown


2.0
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7 years ago

I got a couple samples and the colors were both too light...I found it thick, and it looked unflattering on my skin, like it didn't look skin like, more like mask like !? I like a natural look...

About reviewer (294 reviews)

Age56 & Over

SkinNormal, Fair-Medium, Cool

HairBlond, Straight, Fine

EyesBlue


3.0
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7 years ago

I wanted to like this product, but unfortunately I don't really feel anything for it. It's okay, but it didn't really "wow" me or anything. I'd say this is a medium coverage foundation; I...

About reviewer (19 reviews)

Age25-29

SkinVery Dry, Medium, Not Sure

HairBlack, Other, Other

EyesBrown


1.0
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7 years ago

I believe this is one of the worst foundations I’ve ever tried, I was dying to try this as I love the shape tape concealer, but this.. don’t waste your money! it oxidises at least 1-2 shades and it...

About reviewer (6 reviews)

Age36-43

SkinCombination, Fair-Medium

HairBrunette

EyesBrown


2.0
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7 years ago

I couldn't wait to try the New "shape tape hydrating foundation" since I LOVE ❤️ the coverage of the Shape Tape Concealer but I was very disappointed plus it is the most expensive foundation that I...

About reviewer (10 reviews)

Age56 & Over

SkinSensitive, Fair, Cool

HairBrunette, Wavy, Coarse

EyesHazel