Photo Focus Concealer

wet n wild

Created with Sketch.

3.9

60 reviews
75%
would repurchase
4.1/5
package quality
price range

description

Let your natural beauty shine with our selfie-tested creamy and luminous concealer. Tested to be white cast-free under seven different photo lighting conditions, this high coverage concealer allows only your best features to get noticed. Gorgeous skin will be your only look.

ingredients

Water/Eau, Dimethicone, Isododecane, Glycerin, Cetyl Peg/Ppg-10/1 Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Methyl Methacrylate Crosspolymer, Isopentyldiol, Caprylyl Methicone, Sorbitan Sesquioleate, Silica, Butylene Glycol Dicaprylate/Dicaprate, Propanediol, Quaternium-90 Bentonite, Cetyl Ethylhexanoate, Hydrogenated Styrene/Methyl Styrene/Indene Copolymer, Triethoxycaprylylsilane, Propylene Carbonate, Phenoxyethanol, Ammonium Acryloyldimethyltaurate/Vp Copolymer, Sodium Dehydroacetate, Hydrogenated Styrene/Isoprene Copolymer, Caprylyl Glycol, Caprylhydroxamic Acid, Sodium Hyaluronate, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Hexylene Glycol, Ethylhexylglycerin, Propylene Glycol, Passiflora Edulis Seed Oil, Schinziophyton Rautanenii Kernel Oil, Macadamia Integrifolia Seed Oil, Argania Spinosa Kernel Oil, Glycine Soja (Soybean) Oil, Cocos Nucifera (Coconut) Oil, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Chamomilla Recutita (Matricaria) Flower Extract, Sorbitol, Iron Oxides/Ci 77491, Ci 77492, Ci 77499

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    Reviews

    Reviews

    4.0
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    from
    insynity

    a year ago

    I have the shade Fair Beige and it's perfect for my skintone. I enjoy this product, it's lightweight and blends easily, doesn't leave dry patches on my skin. It has medium coverage, but I would...

    About reviewer (286 reviews)

    Age25-29

    SkinCombination, Fair, Neutral

    HairBlack, Straight, Medium

    EyesGreen

    4.0
    Created with Sketch.
    from
    PFcurly

    4 years ago

    Light Ivory is a really good match for me. I initially wanted to try this for my dry under eyes but it didn't work for that but great news is that because the shade fits so well and it has great...

    About reviewer (18 reviews)

    Age19-24

    SkinDry, Fair-Medium

    HairBrunette

    EyesBlue

    5.0
    Created with Sketch.
    from
    lologray01

    4 years ago

    My holy grail concealer! I use the shade Fair Beige and it's perfect for my skin tone. It's creamy, applies and blends beautifully, has amazing coverage, and lasts all day. It's a great dupe for...

    About reviewer (1 reviews)

    AgeUnder 18

    SkinAcne-prone, Fair

    HairOther

    EyesBlue

    4.0
    Created with Sketch.
    from
    WendyfromCali

    5 years ago

    I use the Wet n Wild PhotoFocus Concealer in Light/Med Beige to hide the dark circles under my eyes and conceal any dark pigmentation found on my face. The color is a good match to my skintone, and...

    About reviewer (91 reviews)

    Age36-43

    SkinCombination, Fair-Medium, Neutral

    HairBlack, Straight, Medium

    EyesBrown

    4.0
    Created with Sketch.
    from
    ejulytea

    5 years ago

    A reliable concealer that lasts throughout the day and blends pretty well with my dry skin. I use a beauty sponge to blend the concealer after applying moisturizer and I'm satisfied with the results.

    About reviewer (5 reviews)

    Age30-35

    SkinDry, Fair-Medium, Cool

    HairBlack, Other, Other

    EyesBrown

    5.0
    Created with Sketch.
    from
    elixmia

    5 years ago

    I purchased this concealer looking to try a cheap product after losing my old concealer. It costs $3.99 and actually has a shade that works with my very fair cool-neutral toned skin. I purchased...

    About reviewer (352 reviews)

    Age25-29

    SkinSensitive, Fair, Cool

    HairBrown, Wavy, Fine

    EyesHazel

    4.0
    Created with Sketch.
    from
    indigoangel

    6 years ago

    I've been using this for a few weeks now. On me it performs about the same as my Maybelline Instant Age Rewind (ie. decent medium coverage... doesn't settle into my wrinkles... stays put all day)....

    About reviewer (45 reviews)

    Age44-55

    SkinNormal, Fair-Medium, Neutral

    HairBlond, Wavy, Fine

    EyesBlue

    5.0
    Created with Sketch.
    from
    ellesp23

    6 years ago

    My favorite face product from wet n wild's photofocus line! I've repurchased this several times and its a staple product I can go back to from the drugstore when I get tired of trying out new...

    About reviewer (12 reviews)

    Age25-29

    SkinCombination, Tan, Warm

    HairBrown, Straight, Coarse

    EyesBlack

    5.0
    Created with Sketch.
    from
    Shakeitdontbreakit

    6 years ago

    I actually “found” this in my makeup drawer, meaning I had obviously purchased and forgotten it, a very rare occurrence. I also had no recollection of trying it which I obviously did. That’s kind...

    About reviewer (245 reviews)

    Age44-55

    SkinDry, Fair-Medium, Warm

    HairBlack, Wavy, Fine

    EyesBrown

    3.0
    Created with Sketch.
    from
    BiaP

    6 years ago

    I like this concealer to an extent. It's cheap, packaging is okay, it's medium to full coverage but quite drying. I only use this to cover blemishes because I find it too drying for under eyes. The...

    About reviewer (7 reviews)

    Age25-29

    SkinCombination, Fair, Neutral

    HairBrunette, Straight, Fine

    EyesOther

    4.0
    Created with Sketch.
    from
    KatieRoxx

    6 years ago

    The $4 Wet n' Wild Photofocus Concealer is a very close dupe to the $27 Tarte Shape Tape - Shape Tape is just ever so slightly offering a little more coverage and it has a much larger and plusher...

    About reviewer (207 reviews)

    Age44-55

    SkinOther, Other, Not Sure

    HairOther, Other, Other

    EyesOther

    5.0
    Created with Sketch.
    from
    maurali

    6 years ago

    Shade: Dark Cocoa I am using this concealer along side the NYX hd perfect which I have repurchased probably 10 times. I like that this concealer is a little bit thicker than the NYX one, it dries...

    About reviewer (106 reviews)

    Age19-24

    SkinVery Oily, Dark, Warm

    HairBrunette, Other, Other

    EyesBrown

    5.0
    Created with Sketch.
    from
    foundlostme

    6 years ago

    I'm loving this concealer. First of all it's suitable for acne-prone skin, HUGE plus for me cause a lot of skin makeup breaks me out like crazy. The price is good, blends like a dream, not too oily...

    About reviewer (157 reviews)

    Age25-29

    SkinCombination, Fair-Medium, Neutral

    HairBrunette, Straight, Fine

    EyesGray

    4.0
    Created with Sketch.
    from
    lesula

    7 years ago

    excellent concealer, especially for dry skin. it's soft and creamy and doesn't cling to dry patches as much as other concealers. great value, and great quality for your money. my only issue, and...

    About reviewer (9 reviews)

    AgeUnder 18

    SkinDry, Fair, Not Sure

    HairBrunette, Straight, Fine

    EyesBrown

    4.0
    Created with Sketch.
    from
    kmon2

    7 years ago

    Pretty good all round! I have dry skin and do not find it drying. Good coverage and an even better price! Will definitely repurchase

    About reviewer (45 reviews)

    Age30-35

    SkinDry, Medium

    HairOther

    EyesBrown

    4.0
    Created with Sketch.
    from
    ResistanceIsFutile

    7 years ago

    As an nc-20, the lightest shade is light enough but probably wouldn't work if you are fairer than that. I actually like the next shade because it has peachy yellow tones I wear this as a light to...

    About reviewer (50 reviews)

    Age36-43

    SkinCombination, Fair-Medium, Warm

    HairBrown, Wavy, Fine

    EyesBlue

    4.0
    Created with Sketch.
    from
    MsCarolDanvers

    7 years ago

    This is the only concealer I've used since I bought it. I use the lightest shade and I'm around NC15. I find it to be around medium coverage and very blendable.

    About reviewer (44 reviews)

    Age30-35

    SkinNormal, Fair, Neutral

    HairRed, Straight, Medium

    EyesGreen

    5.0
    Created with Sketch.
    from
    mhughes63

    7 years ago

    This is my holy trail concealer. Courtesy of genetics I have really dark, deep-set undereye bags. :/ This concealer in ivory does a great job reducing the blue/purple colorings of that area. While...

    About reviewer (1 reviews)

    Age44-55

    SkinDry, Fair

    HairBrunette

    EyesBrown

    3.0
    Created with Sketch.
    from
    shanty

    7 years ago

    I like this concealer. It has decent (though not full) coverage and doesn't accentuate my dry skin. For reference, I really like the maybelline fit me concealer but I'm looking for a cruelty free...

    About reviewer (170 reviews)

    Age30-35

    SkinDry, Fair-Medium, Neutral

    HairBrunette, Straight, Fine

    EyesBrown

    5.0
    Created with Sketch.
    from
    mallimia

    7 years ago

    This is definitely my HG drugstore brand of concealer. I have a high end brand that's my overall favorite but this one really is amazing and for the price it's truly spectacular! It is perfect for...

    About reviewer (111 reviews)

    Age36-43

    SkinDry, Fair-Medium, Neutral

    HairBrown, Curly, Medium

    EyesBlue

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