67%
would repurchase
3.7/5
package quality

price range

description

ingredients

Active Ingredient: Zinc Oxide 13.8Inactive Ingredients: Cyclopentasiloxane, Water (Aqua), Dimethicone, Silica, Isododecane, PEG-10 Dimethicone, Acrylates/Dimethicone Copolymer, PEG-9 Polydimethylsiloxyethyl Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Sodium Chloride, Quaternium-18 Bentonite, Dimethicone/PEG-10/15 Crosspolymer, Propylene Carbonate, Triethoxycaprylylsilane, Talc, Disodium EDTA, Phenoxyethanol, Caprylyl Glycol, Pentaethrityl Tetraisotearate, Paraffinum Liquidum (Mineral Oil), Disteardimonium Hectorite, Palmitoyl Tripeptide-1, Punica Granatum Seed oil, Vitis Vinifera (Grape) Seed Oil, Retinyl Palmitate (Va), Tocopheryl Acetate (Ve), Ascorbyl Palmitate (Vc), Lycium Barbarum Fruit Extract. MAY CONTAIN: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

Reviews

Reviews


4.0
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8 years ago

When I first tried this item, I absolutely hated it. I used it with a damp beauty sponge, and it basically did nothing for my skin. It's a very watery formula, and it has a very sheer coverage with...

About reviewer (9 reviews)

Age19-24

SkinDry, Fair, Neutral

HairBlond, Wavy, Fine

EyesBlue



3.0
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8 years ago

I'm afraid this is going back, despite good reviews here. Very thin, watery, and almost no coverage. Color selection is only 3 shades, and Target only had 2 on shelf. The color, light medium, looks...

About reviewer (81 reviews)

Age56 & Over

SkinDry, Fair-Medium

HairBrown

EyesBlue


4.0
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8 years ago

I'm always chasing the foundation dragon, and figured I'd give this a try. This product was quite the surprise! It is very thin in consistency for a foundation but provides enough coverage is...

About reviewer (333 reviews)

Age44-55

SkinCombination, Fair, Not Sure

HairBrunette, Wavy, Coarse

EyesBrown


2.0
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8 years ago

The first time I used this I thought I was in love, but having used it a few more times I've decided this is just not for me. I have been shiny and greasy all day today---patchy and sallow and...

About reviewer (722 reviews)

Age36-43

SkinCombination, Fair, Neutral

HairBrunette, Straight, Medium

EyesGray


5.0
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8 years ago

I have never been so happy with a foundation product before, I have been using this for a month now. Maybe its the combination of what I put on my face plus this formula that makes it? I don't know...

About reviewer (2 reviews)

Age30-35

SkinCombination, Fair-Medium, Neutral

HairBlack, Other, Fine

EyesBrown


3.0
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8 years ago

Gonna hat-tip the review by hlnwnyn down below because it totally echoes my thoughts! So first the good: I really liked the feel, texture, finish, and overall effect of this foundation. Granted...

About reviewer (183 reviews)

Age25-29

SkinCombination, Fair, Cool

HairBrunette, Straight, Medium

EyesBlue


5.0
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8 years ago

This is great, it has very good ingredients and doesn't contain parabens. It is light and looks natural, but still gives some coverage. It has a SPF of 25 which is from zinc oxide which is a very...

About reviewer (14 reviews)

Age56 & Over

SkinNormal, Fair-Medium

HairSilver

EyesGreen


4.0
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8 years ago

This product is a sort of conundrum for me. Bear in mind, I just bought it recently and so my experience with it is very short term. Comes in a pump bottle. Super thin formula. The only...

About reviewer (19 reviews)

Age19-24

SkinSensitive, Fair, Neutral

HairBlond, Wavy, Fine

EyesBrown


3.0
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8 years ago

This foundation is inexpensive, but to echo another reviewer, you only get half an ounce. To add to that, it offers very, very minimal coverage, so I end up using a ton of it, making it less than...

About reviewer (542 reviews)

Age30-35

SkinCombination, Olive, Not Sure

HairBlack, Wavy, Medium

EyesBrown


4.0
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8 years ago

*Still using this. I forgot to mention in my original review that it has a watery consistency due to the fact that it includes serum. That doesn't bother me. I use this on days when I am in the...

About reviewer (339 reviews)

Age30-35

SkinAcne-prone, Fair-Medium

HairBrunette

EyesBrown


3.0
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8 years ago

I am not an e.l.f. fan but once in a while I do find a winner among the crap they sell. This foundation though just nudges to the winning side and only because of it's high spf but other things...

About reviewer (85 reviews)

Age44-55

SkinOily, Fair-Medium, Cool

HairBlack, Wavy, Other

EyesBrown


5.0
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8 years ago

Love. It makes my skin so pretty and fresh. Like another reviewer, I put it on like moisturizer. I put on pump on my fingers, rub them together, and then pat all over my face and blend. The thing...

About reviewer (7 reviews)

Age44-55

SkinCombination, Fair-Medium

HairBrunette

EyesBrown


5.0
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9 years ago

I am extremely fair-skinned so I purchased this in the shade light. I was worried that it would be too watery but it has a nice consistency. I use my fingers to apply it and do it as I would a...

About reviewer (3 reviews)

Age19-24

SkinOily, Fair, Cool

HairOther, Wavy, Medium

EyesBlue


3.0
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9 years ago

I like this formula and even though I chose the wrong color, used it with a brush. My big problem with this is the packaging. After about the 3rd use, the pump would not work.. I've tried shaking...

About reviewer (187 reviews)

Age56 & Over

SkinNormal, Fair-Medium, Cool

HairBrown, Wavy, Fine

EyesHazel


5.0
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9 years ago

I so like this foundation that I've put all my other fuller coverage ones away. This reminds me of MAC Face & Body in that it's sheer, slightly buildable and looks natural, only.....I like this...

About reviewer (64 reviews)

Age36-43

SkinNormal

HairBlond

EyesBlue


3.0
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9 years ago

I was so intrigued when I first saw this come out. I finally bought one from Walmart where they had two shades. I bought the light/medium. On my face it looks just slightest bit too light. I...

About reviewer (1268 reviews)

Age30-35

SkinOily, Medium, Neutral

HairBrunette, Wavy, Fine

EyesBrown


5.0
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9 years ago

Update: Light-med is really yellow. I like that it calms my red down, so for now, I'll use on my pink cheeks only, or to warm up too pink TMs and BBs. Formula is still a keeper for me. This...

About reviewer (203 reviews)

Age56 & Over

SkinCombination, Fair-Medium, Cool

HairBrunette, Wavy, Fine

EyesGreen


5.0
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9 years ago

H to the Yes! This runs about $6.99 at Target. If you like Perricone No Foundation or Bare Essen. Prime Time, you will like this. Frankly, I think it's a little better than those, (Perricone...

About reviewer (141 reviews)

Age44-55

SkinDry, Olive, Warm

HairBlond, Wavy, Fine

EyesGreen


5.0
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9 years ago

I purchased this recently and gave it a shot after a failed attempt at yet another BB Cream. The texture of the E.L.F foundation was light, workable and ended with a powdery natural finish. It did...

About reviewer (251 reviews)

Age36-43

SkinDry, Fair, Neutral

HairBrown, Curly, Fine

EyesHazel


5.0
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9 years ago

This reminds me of Urban Decay's naked. It's sheer buildable coverage. Won't hide acne or anything but with this and a little concealer you look like you have angel skin. Omg love!!!!

About reviewer (1 reviews)

Age19-24

SkinCombination, Fair

HairBrunette

EyesHazel