Preference Shine Extending Hair Color

L'Oreal Paris

Created with Sketch.

3.9

230 reviews
74%
would repurchase
4.0/5
package quality
price range
Write Review

    Reviews

    Reviews

    5.0
    Created with Sketch.
    from
    sarah177

    8 years ago

    I always liked loreal preference, In canada (not sure about elsewhere) , they changed all the boxes to fancy names and more fancy boxes, i personally preferred the older packaging . But I dont...

    About reviewer (9 reviews)

    Age19-24

    SkinAcne-prone, Fair, Cool

    HairBlond, Straight, Medium

    EyesGreen

    3.0
    Created with Sketch.
    from
    chickeeduck

    9 years ago

    Tried the new formulation in Tahiti, which is 4 brown, and it was a bit too dark for my liking. I am olive skin and the colour was a bit too cool for my tone. For the next coloring I tried to go...

    About reviewer (115 reviews)

    Age44-55

    SkinCombination, Olive

    HairBrunette

    EyesBrown

    5.0
    Created with Sketch.
    from
    upinspace

    10 years ago

    This is my go to perm black dye. I've used both of the darkest two shades and they're equally as good. I've used this almost every time, its a no fail go to for me. They give you a nice amount...

    About reviewer (98 reviews)

    AgeUnder 18

    SkinDry, Fair, Not Sure

    HairOther, Wavy, Medium

    EyesBrown

    4.0
    Created with Sketch.
    from
    lightheartedmom

    11 years ago

    TL;DR version: Cons: -Whispersoft Blonde turned my med blonde hair carrot top orange with some absolutely perfect highlights in the actual color on the box. One wash later and it's toned down a...

    About reviewer (3 reviews)

    Age30-35

    SkinCombination, Fair-Medium

    HairBlond

    EyesGreen

    5.0
    Created with Sketch.
    from
    kitty55

    11 years ago

    I have been using L'Oreal Preference for 10 years now and my hair looks professionally colored. I have tried so many other brands and always came back to this, so for the past 5 years at least, I...

    About reviewer (190 reviews)

    Age56 & Over

    SkinAcne-prone, Fair-Medium, Warm

    HairBrown, Other, Fine

    EyesBrown

    4.0
    Created with Sketch.
    from
    missmanic

    12 years ago

    I alternate between getting my hair dyed in a salon, and box dying it at home. For years, I was using Garnier 100% color in Blue Black. That was discontinued. After lots of research, I settled on...

    About reviewer (382 reviews)

    Age19-24

    SkinAcne-prone, Fair, Neutral

    HairOther, Curly, Fine

    EyesHazel

    2.0
    Created with Sketch.
    from
    loveisreal

    12 years ago

    The color didn't bleed but only lasted about a month. But that is not my complaint,what I actually hated was the odor. It was so strong that it hurt my eyes, halfway through I had trouble breathing...

    About reviewer (5 reviews)

    Age19-24

    SkinOther, Other, Not Sure

    HairOther, Other, Other

    EyesOther

    2.0
    Created with Sketch.
    from
    Tycho3

    12 years ago

    I usually dye my hair a couple shades darker from medium/dark brown to very dark brown. I tried this brand in 4A Dark Ash brown and it was not good. This color was specifically supposed to minimize...

    About reviewer (10 reviews)

    Age25-29

    SkinDry, Fair-Medium, Warm

    HairBrunette, Straight, Medium

    EyesBrown

    2.0
    Created with Sketch.
    from
    linerfreakxx7

    12 years ago

    So I'm trying to go back to my natural (from dark red), but I was suddenly inspired to go beyond that and dye my hair jet black. However, certain conditions prohibited be from going that dark. ...

    About reviewer (94 reviews)

    AgeUnder 18

    SkinDry, Fair, Cool

    HairBrown, Wavy, Medium

    EyesBrown

    5.0
    Created with Sketch.
    from
    catdeluxe

    12 years ago

    This is my HOLY GRAIL hair color. I color my hair jet black, so I pick #1.0 Naples. I love the shine it gives to the every single hair - literally, and this shine lasts til the date of next...

    About reviewer (46 reviews)

    Age25-29

    SkinCombination, Fair, Warm

    HairBlack, Wavy, Coarse

    EyesBrown

    4.0
    Created with Sketch.
    from
    blondebeckyxo

    12 years ago

    This hair dye is by far the best hair dye I've ever used. It made a great difference to my hair! My hair was dark brown, I removed the colour from it to a gingery colour, then bleached it. As you...

    About reviewer (4 reviews)

    AgeUnder 18

    SkinOily, Tan, Neutral

    HairBlack, Straight, Medium

    EyesBlue

    4.0
    Created with Sketch.
    from
    dashcrabtree

    13 years ago

    Lately I've been obsessed with obtaining an often ignored and sometimes even maligned hair color: light, slightly ashy, Good Girl brown... What many refer to as 'mousy' and try desperately to...

    About reviewer (57 reviews)

    Age19-24

    SkinVery Dry, Fair, Cool

    HairBrown, Straight, Medium

    EyesHazel

    2.0
    Created with Sketch.
    from
    Cairene

    13 years ago

    Colour was no where near what was depicted on the box. It was not even what I've heard the reviews said it was. Dark brown with a touch of red. Mine came out soot black. Just my luck.... The...

    About reviewer (2 reviews)

    Age30-35

    SkinDry, Olive, Cool

    HairBrunette, Curly, Medium

    EyesGreen

    5.0
    Created with Sketch.
    from
    erincandy

    13 years ago

    I have natural medium ashy blonde hair and i've been getting highlights professionally for years now but my hair was never quite the platinum shade that i wanted so i decided to give box dye a try...

    About reviewer (1 reviews)

    Age19-24

    SkinCombination, Fair

    HairBlond

    EyesViolet

    5.0
    Created with Sketch.
    from
    YuriK

    13 years ago

    i have thick, black, hard-to-color asian's hair. recently i dyed my hair very light orange and bought this product(ash blonde) cuz i didnt want orange-ish color. actually it was my first self hair...

    About reviewer (1 reviews)

    Age19-24

    SkinCombination, Medium

    HairBlack

    EyesBrown

    2.0
    Created with Sketch.
    from
    spinthedeck

    14 years ago

    I was originally using Excellence 6-Light Brown (which I LOVE) but wanted to try Preference in 5 1/2 AM-Medium Copper Brown for the Fall/Winter b/c it looked like an amazing color on the box, so I...

    About reviewer (92 reviews)

    Age30-35

    SkinAcne-prone, Fair

    HairBrunette

    EyesBrown

    4.0
    Created with Sketch.
    from
    sillychicken

    14 years ago

    I used this in Dark Ash Brown 2 days ago on my virgin hair. My hair is naturally dark brown and so you can't even tell I died my hair other than the few grays in the front and sides of my hairline...

    About reviewer (74 reviews)

    Age30-35

    SkinVery Oily, Fair, Not Sure

    HairBlack, Wavy, Other

    EyesBrown

    5.0
    Created with Sketch.
    from
    cowbeIIyoursocksoff

    14 years ago

    This is one of my favorite hair dyes. I also like Garnier Nutrisse, but I tend to prefer Preference for blonde shades. I color my hair a lot, and have probably used half of the shades from this...

    About reviewer (15 reviews)

    Age19-24

    SkinNormal, Fair-Medium, Warm

    HairBlond, Straight, Fine

    EyesBlue

    2.0
    Created with Sketch.
    from
    kitkat73

    15 years ago

    Extremely drying, stinks to high heaven, this product in 10.1 Helsinki Light Ash Blonde was just HARSH, both on my hair and my scalp. I can't give the colour result a fair review, because I was...

    About reviewer (64 reviews)

    Age36-43

    SkinSensitive, Fair, Cool

    HairBlond, Straight, Fine

    EyesGreen

    5.0
    Created with Sketch.
    from
    FancyShmancyBlonde

    15 years ago

    I will ALWAYS use this hair color.... I had been having my color done at the salon when I first went gray because I had no clue.... but I got so sick and tired of laying out $105 dollars (plus...

    About reviewer (108 reviews)

    Age44-55

    SkinNormal, Fair, Cool

    HairBlond, Straight, Fine

    EyesGreen

    Related Searches
    L'Oreal Paris / Hair Color