47%
would repurchase
4.2/5
package quality

price range

description

ingredients

FORMULATED WITHOUT: ANIMAL INGREDIENTS (INCLUDING CARMINE, BEESWAX AND LANOLIN), ANIMAL TESTING. FD

Reviews

Reviews


3.0
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5 years ago

I bought this in the shade “deep” which in the tester looked like a medium navy. I don’t hate it, it’s a decent mascara that adds nice volume and lasts all day without flaking or smudging. My...

About reviewer (417 reviews)

Age44-55

SkinNormal

HairBlond

EyesBrown



5.0
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6 years ago

Love this. I have been searching for a reliable waterproof/smudge proof mascara for the last few years. I live in Northern Queensland and in summer it gets over 40 degrees centigrade with 80%...

About reviewer (2 reviews)

Age44-55

SkinDry, Fair, Warm

HairBrown, Straight, Fine

EyesGreen


3.0
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7 years ago

I was looking for a new waterproof mascara and after reading many reviews tried to give this one a try. At $14, it was more expensive than I would normally buy. Unusually for a mascara, the...

About reviewer (352 reviews)

Age25-29

SkinSensitive, Fair, Cool

HairBrown, Wavy, Fine

EyesHazel


4.0
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7 years ago

Very unhappy with this mascara. The formula is very thin, does not hold a curl (I have very straight lashes otherwise), and makes my lashes look spiky. The wand was very rough against my eyelid as...

About reviewer (24 reviews)

Age44-55

SkinDry, Fair

HairBrunette

EyesBrown


5.0
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7 years ago

It is a nice basic mascara with no bells or whistles. Just a nice natural waterproof mascara.I used my tube until it started to bite the dust. It is going to stay a staple for me. I do want to...

About reviewer (24 reviews)

Age25-29

SkinVery Oily, Fair

HairBrown

EyesBlack


2.0
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7 years ago

This mascara didn't give me the volume or length that I wanted. It is slightly clumpy and flakes all over my undereyes. The best part about it is the cute packaging. Pass on this one.

About reviewer (36 reviews)

Age19-24

SkinDry, Fair

HairBlond

EyesGreen


2.0
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8 years ago

For my lash needs, this mascara did not work out for me. I have short, black lashes. (Asian) For whichever mascara I use, I curl my eyelashes first. What I want out of a mascara is the appearance...

About reviewer (50 reviews)

Age36-43

SkinAcne-prone, Other, Not Sure

HairBlack, Other, Other

EyesBrown


3.0
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8 years ago

This mascara didn't really work well for me it was definitely water resistant but my eyelashes did not look to much longer and it didn't hold the curl. I have very stubborn, straight lashes so it...

About reviewer (4 reviews)

Age19-24

SkinAcne-prone, Fair-Medium

HairBrunette

EyesBrown


5.0
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8 years ago

Finally! I have been searching for so long for a good cruelty-free mascara. It also had to be waterproof because I always get racoon eyes with regular mascara (I guess my eyes water a lot?). I...

About reviewer (15 reviews)

Age44-55

SkinDry, Fair, Cool

HairBrunette, Straight, Fine

EyesGreen


5.0
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8 years ago

I love this mascara! Was searching for a mascara from a more natural brand that was semi reasonably priced. This is it! And it's easy to come by. Purchased mine from Target. I find it to hold a...

About reviewer (2 reviews)

Age36-43

SkinCombination, Fair, Cool

HairBlond, Wavy, Medium

EyesBlue


1.0
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8 years ago

I'm not 100% sure but maybe I bought an old tube of this? It was so dry that nothing left the brush. I mean literally nothing. So I bought two tubes at the same time, still nothing. I would...

About reviewer (31 reviews)

Age25-29

SkinAcne-prone, Fair-Medium

HairBrunette

EyesHazel


5.0
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8 years ago

I am on my 3rd tube of this mascara and I am in LOVE! I have a VERY VERY VERY hard time finding a mascara that works for me and I have a lot of boxes I need checked to even consider trying...

About reviewer (63 reviews)

Age30-35

SkinCombination, Fair, Not Sure

HairBlack, Straight, Fine

EyesBlue


2.0
Created with Sketch.

9 years ago

Wow, I don't know if I got a dud bottle? I'm seeing great reviews, but for me, barely any product would come out on the brush - so I could only get a very light coating on my lashes - didn't do...

About reviewer (88 reviews)

Age36-43

SkinCombination, Medium Brown, Warm

HairBlack, Wavy, Medium

EyesBlack


3.0
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9 years ago

Brush is awesome. Lengthens lashes very well, very build-able without creating spider lashes! Sadly, i gave my lashes a perfect curl, applied this mascara, and my eyelashes drooped instantly. My...

About reviewer (5 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBrown

EyesBrown


5.0
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9 years ago

This is a wonderful mascara! I don't know about the person who got raccoon eyes with this because I got caught in a rain storm while wearing this and it still looked great! I like this brand a...

About reviewer (2 reviews)

AgeUnder 18

SkinVery Dry, Fair, Not Sure

HairBrown, Curly, Medium

EyesHazel


1.0
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10 years ago

This gave me raccoon eyes. Very disappointed. I have oily skin and most mascaras run on me. This was no exception.

About reviewer (5 reviews)

Age36-43

SkinOily, Fair-Medium

HairBrunette

EyesBrown


4.0
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from

10 years ago

I have this in Abyss, which is a deep, rich black. The applicator, which has a comb-type "brush", is wonderful for easy application to every lash, and impressive lengthening. For a...

About reviewer (826 reviews)

Age44-55

SkinOily, Olive, Warm

HairRed, Curly, Coarse

EyesGreen




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