56%
would repurchase
4.1/5
package quality

price range

description

ingredients

Water, Paraffin, Cera Alba (Beeswax), Polybutene, Bis-Diglyceryl Polyacyladipate-2, Palmatic Acid, Stearic Acid, Triethanolamine, Vp/ Eiosene Copolymer, Acacia Senegalgum, Copernicia Cerifrea (Carnauba Wax), Euphorbia Cerifera (Candeulla) Wax, Hydroxyethylcellulose, Silica, Phenoxyethanol, Panthenol, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Align Serine, Bht. [ /-: Cl 19140 (Yellow 5,Yellow 5 Lake) Cl 42090 (Blue 1 Lake) Cl 77007 (Ultramarines), Cl 77163 (Bismuth Oxychloride)), Cl 77288 (Chromium Oxide Greens) Cl 772889 ((Chromium Hydroxide Green) Cl 77491, Cl 77492, Cl 77499 (Iron Oxides), Cl 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), Cl 77742 (Manganese Violet), Cl 77891 (Titanium Dioxide)].

Reviews

Reviews


2.0
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5 years ago

I have yet to find a single benefit product which has impressed me. It’s just bog standard make up in expensive gimmicky packaging. This is just like any other black mascara. The brush is like a...

About reviewer (46 reviews)

Age36-43

SkinVery Dry, Fair

HairRed

EyesGray



5.0
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6 years ago

The question: what one item to bring when stranded on a deserted island: this is it. HG. Period. I’m quitting all drugstore mascaras and proclaiming that you should save your money and get this...

About reviewer (2 reviews)

Age44-55

SkinDry, Fair-Medium

HairBlack

EyesBrown


3.0
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6 years ago

I bought this one because Jeffree Star has been raving about this mascara but i was very disappointed when i tried it. Not waterproof and doesn't do much with my lashes. Doesn't hold the curl and...

About reviewer (1 reviews)

Age25-29

SkinNormal, Olive

HairBlack

EyesBrown


3.0
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6 years ago

Its okay but does not add much volume and i still have to curl my lashes before applying

About reviewer (4 reviews)

AgeUnder 18

SkinCombination, Fair-Medium, Not Sure

HairBrunette, Wavy, Coarse

EyesBrown


4.0
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6 years ago

This is a great, fairly natural looking day to day mascara. As everyone has said it won't give you huge, fluffy looking lashes, but does lengthen and easily provides the best separation of any...

About reviewer (18 reviews)

Age25-29

SkinDry, Medium Brown, Neutral

HairBlack, Curly, Medium

EyesBrown


5.0
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6 years ago

Love love love!!! Separates and lengthens lashes so well! My new holy grail !

About reviewer (36 reviews)

Age44-55

SkinNormal, Medium

HairBlond

EyesGreen


3.0
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6 years ago

I always thought this mascara was too overrated/had too much hype around it. However, this is my opinion after finally trying it: Pros: - No flaking - No smudging (one of the ONLY mascaras that...

About reviewer (4 reviews)

Age19-24

SkinCombination, Fair, Neutral

HairBrown, Wavy, Medium

EyesBrown


3.0
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6 years ago

The magic in this product is the wand. The actual formula is not particularly bad but it's nothing special, either - definitely not for the price. It's quite liquidy and tends to get all over my...

About reviewer (23 reviews)

Age19-24

SkinSensitive, Fair

HairBrown

EyesBrown


5.0
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from

6 years ago

I really don’t get the mixed reviews for this product at all, this coming from someone who’s very fussy about mascara. It gives my lashes good definition , the brush doesn’t get product all over...

About reviewer (49 reviews)

Age36-43

SkinCombination, Fair-Medium, Neutral

HairBrunette, Wavy, Medium

EyesBrown


5.0
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6 years ago

https://youtu.be/ED_6ADgAfUc I'm probably the last person on earth to try this mascara, and I'm so glad I decided to give it a try! I love the application; I love how much it separates and...

About reviewer (306 reviews)

Age30-35

SkinCombination, Fair, Cool

HairBrunette, Wavy, Coarse

EyesHazel


5.0
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6 years ago

This has been my HG mascara for about 2 years now. It's very natural looking, which I love for everyday wear. I have fine lashes and this does a great job in separating all of my lashes with no...

About reviewer (10 reviews)

Age30-35

SkinOily, Fair

HairBlond

EyesGreen


4.0
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6 years ago

First of all, the price is okay for the mini size and the full size but not everybody can pay for that. Secondly, this works wonders on my Asian lashes. I love that it dries fast since it won’t...

About reviewer (15 reviews)

Age19-24

SkinCombination, Tan

HairBlack

EyesBlack


2.0
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6 years ago

Soooooo clumpy, no matter how I apply it. Short upward strokes? Clumps. Slow upward rolling? More clumps. Wiggle into the roots and blink? Great, now I'm one frosty pink lipstick away from looking...

About reviewer (101 reviews)

Age25-29

SkinDry, Fair-Medium, Warm

HairBrown, Wavy, Fine

EyesHazel


4.0
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6 years ago

Bought this for $24 (ee-gads!) in Ulta at the insistence of my 13 year old daughter who has been lemming it. So far it is a nice, lengthing that wears moderately well but for the price? It's...

About reviewer (2552 reviews)

Age44-55

SkinDry, Fair, Cool

HairBrown, Wavy, Fine

EyesGreen


5.0
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6 years ago

I have never bought any high end mascara from before, just because they seem really expensive for what you get. And who knows, maybe you will end up hating a mascara you used 25 dollars on, which...

About reviewer (16 reviews)

AgeUnder 18

SkinNormal, Fair

HairBlond

EyesBlue


1.0
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6 years ago

Bought the mini size to try, glad I did. This gives length, but thats about it. I get wet, goopy dark lashes that stick straight out, and smudges. Also never ending black even after washing it off....

About reviewer (489 reviews)

Age36-43

SkinSensitive, Fair-Medium, Warm

HairBrunette, Straight, Fine

EyesBlue


2.0
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6 years ago

The tube is very cute, but that is about as much praise as I have for this mascara. For somebody with stubby, fair lashes it didn't create volume or define much at all, and whilst I noticed a...

About reviewer (83 reviews)

AgeUnder 18

SkinCombination, Fair

HairBlond

EyesGreen


3.0
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6 years ago

I have been wearing this mascara constantly for the past 2 months during the summer period and there’s a lot of heat and humidity where I live. For your reference I have flat lashes, very watery...

About reviewer (115 reviews)

Age25-29

SkinSensitive, Fair

HairBlack

EyesBrown


3.0
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6 years ago

Good, but not great mascara. If you like natural looking lashes this is your type of mascara. I love big full lashes, so this mascara just does not do it for me. Don't get me wrong this is a great...

About reviewer (30 reviews)

Age30-35

SkinVery Oily, Fair-Medium

HairBlond

EyesBlue


5.0
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6 years ago

My fave mascara so far! No clumping, separates lashes, adds lift and adds a little bit of length. The best part for me is the curved wand. I’m always getting mascara on my eyelid, but the curve of...

About reviewer (148 reviews)

Age36-43

SkinAcne-prone, Fair, Not Sure

HairBrunette, Straight, Medium

EyesBlue