68%
would repurchase
4.0/5
package quality

price range

description

ingredients

Water, Propylene Glycol, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Polyurethane-35, Cera Alba/Beeswax/Cire Dabeille, Synthetic Fluorphlogopite, Glyceryl Stearate, Cetyl Alcohol, PEG-200 Glyceryl Stearate, Ethylenediamine/Stearyl Dimer Dilinoleate Copolymer, Copernicia Cerifera Cera/Carnauba Wax/Cire de Carnauba, Stearic Acid, Palmitic Acid, Ethylene/Va Copolymer, Alcohol Denat., Paraffin, Aminomethyl Propanediol, Glycerin, Hydroxyethylcellulose, Phenoxyethanol, Caprylyl Glycol, Butylene Glycol, Xanthan Gum, Sodium Laureth Sulfate, Disodium EDTA, Tetrasodium EDTA, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Silica. May Contain: CI 77491, CI 77492, CI 77499/Iron Oxides, CI 77007/Ultramarines, CI 77891/Titanium Dioxide, MICA, CI 75470/Carmine, CI 77288/Chromium Oxide Greens, CI 77742/Manganese Violet, CI 77510/Ferric Ferrocyanide].

Reviews

Reviews


4.0
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8 years ago

I've tried other mascaras and always come back to this one. It does not flake or smudge. It also holds a curl! This mascara has a wet formula. It gives nice separation while still providing volume...

About reviewer (141 reviews)

Age19-24

SkinDry, Fair, Neutral

HairBrunette, Curly, Medium

EyesBlue



5.0
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8 years ago

Amazing mascara curl realy well and add volume to my lash amazing price AMAZING

About reviewer (15 reviews)

Age19-24

SkinAcne-prone, Fair

HairBrunette

EyesHazel


5.0
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8 years ago

I am in love with this product! Serious length and volume. I would compare it to high end mascaras, for sure. The only thing that kind of sucks is the fact that the only good version of this is the...

About reviewer (2 reviews)

Age25-29

SkinCombination, Fair, Warm

HairBrunette, Straight, Coarse

EyesHazel


4.0
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8 years ago

I am still trying drugstore mascara to find one I really like. This one is nice, but I'm not settling down with it yet. I have naturally long, black, somewhat curly eyelashes. I never use an...

About reviewer (279 reviews)

Age36-43

SkinCombination, Fair, Neutral

HairBrunette, Curly, Coarse

EyesGray


5.0
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8 years ago

This is the best mascara I have used. I have very straight, thin eyelashes that refuse to hold a curl. This mascara keeps my lashes upright and makes it look like I have on falsies. It doesn't give...

About reviewer (5 reviews)

Age19-24

SkinDry, Fair-Medium, Warm

HairBrunette, Wavy, Fine

EyesGreen


1.0
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8 years ago

I must say I very disappointed after reading so many good reviews about this mascara. I have always heard a large number of people raving about it and at the reasonable price I decided to give it a...

About reviewer (1 reviews)

AgeUnder 18

SkinCombination, Fair

HairBlond

EyesGreen


3.0
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8 years ago

This formula is good but very clumpy on my thin lashes. It gives amazing volume and the 'full fan effect" but does not separate or define my lashes. One good thing is that this mascara doesn't dry...

About reviewer (145 reviews)

Age25-29

SkinNormal, Fair-Medium, Neutral

HairBlack, Straight, Fine

EyesBrown


5.0
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from

8 years ago

I don't wear mascara every day but when I do this is the only one I use! It's my HG mascara. I have to say my brush doesn't look like this one on the picture with bristles. Mine is a full black...

About reviewer (8 reviews)

Age30-35

SkinAcne-prone, Medium, Warm

HairBrunette, Straight, Medium

EyesBrown


2.0
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8 years ago

I found myself searching for a drugstore mascara to use on a daily basis, so I gave this a try after hearing so much good things about it. Very wet formula which goes everywhere on the lid, never...

About reviewer (93 reviews)

Age19-24

SkinOily, Fair, Neutral

HairBrown, Straight, Fine

EyesBrown


5.0
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8 years ago

I didn't hold out much hope fornthus mascara when the sales assistant tried to sell it me on a special offer. I've been using the rimmel beyond lash mascara for years but thought I would give this...

About reviewer (2 reviews)

Age30-35

SkinNormal, Fair-Medium

HairBrunette

EyesBrown


2.0
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8 years ago

This is a review for the non Waterproof one (pink packaging). Context: I have long lashes but its hard for them to hold a curl so if you don't have this issue it might work on you. (my hg is...

About reviewer (38 reviews)

Age30-35

SkinCombination, Fair, Warm

HairBrown, Wavy, Coarse

EyesBrown


4.0
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8 years ago

I love this mascara! It really lengthens my lashes and holds a curl throughout the day without looking too clumpy. I have fallen asleep with this mascara on and it hasn't transferred under my eye...

About reviewer (10 reviews)

Age19-24

SkinOily, Fair-Medium

HairBlond

EyesBlue


4.0
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8 years ago

I THINK this is my favorite mascara. For reference, I have a lot of lashes that are relatively fine in texture, not straight but not curly, and they're kind of short. Usually, my lashes don't...

About reviewer (11 reviews)

Age19-24

SkinCombination, Fair

HairBlack

EyesGreen


1.0
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8 years ago

I am so glad I didn't pay for this mascara. Out of all the mascaras I have tried, both drugstore & high end, this is undoubtedly the worst. The rubbery wand is a major drawback in the application...

About reviewer (11 reviews)

Age25-29

SkinDry, Fair, Cool

HairOther, Wavy, Medium

EyesBlue


4.0
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8 years ago

My new favourite mascara! This formula NEVER clumps, which is a problem I have found with many other mascaras. The "C" Curved brush is amazing for catching those tricky corner lashes. This is more...

About reviewer (1 reviews)

Age19-24

SkinNormal, Fair, Not Sure

HairBrown, Wavy, Medium

EyesBrown


4.0
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8 years ago

I have 5 other mascaras in my makeup bag right now (2 UD, 2 Benefit, and 1 Clinique), but this is the one I find myself reaching for most days. It works well for me. I thought it was clumpy at...

About reviewer (24 reviews)

Age44-55

SkinCombination, Fair, Warm

HairBlond, Wavy, Medium

EyesGreen


5.0
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8 years ago

Favorite mascara I have ever tried! It seperates and curls the lashes nicely!!

About reviewer (3 reviews)

AgeUnder 18

SkinOily, Fair, Neutral

HairBrunette, Straight, Medium

EyesBrown


5.0
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8 years ago

Love this mascara!! It lengthens, thickens & curls! Amazing!!

About reviewer (2 reviews)

Age44-55

SkinOily, Tan

HairBrunette

EyesBrown


5.0
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8 years ago

Mascara is a very personal thing. I have decent length, thin Asian lashes and can sometimes hold a curl; my lashes like to do it's own thing. This one doesn't flake and even though I don't buy...

About reviewer (15 reviews)

Age19-24

SkinCombination, Tan

HairBlack

EyesBrown


3.0
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8 years ago

This mascara is too much work for an overall result. Pros: cheap; very black; lengthens a lot (if you are into it); stays all day without flaking So-so: lengthens too much for my liking, I have...

About reviewer (157 reviews)

Age25-29

SkinCombination, Fair-Medium, Neutral

HairBrunette, Straight, Fine

EyesGray