68%
would repurchase
4.0/5
package quality

price range

description

ingredients

Water, Propylene Glycol, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Polyurethane-35, Cera Alba/Beeswax/Cire Dabeille, Synthetic Fluorphlogopite, Glyceryl Stearate, Cetyl Alcohol, PEG-200 Glyceryl Stearate, Ethylenediamine/Stearyl Dimer Dilinoleate Copolymer, Copernicia Cerifera Cera/Carnauba Wax/Cire de Carnauba, Stearic Acid, Palmitic Acid, Ethylene/Va Copolymer, Alcohol Denat., Paraffin, Aminomethyl Propanediol, Glycerin, Hydroxyethylcellulose, Phenoxyethanol, Caprylyl Glycol, Butylene Glycol, Xanthan Gum, Sodium Laureth Sulfate, Disodium EDTA, Tetrasodium EDTA, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Silica. May Contain: CI 77491, CI 77492, CI 77499/Iron Oxides, CI 77007/Ultramarines, CI 77891/Titanium Dioxide, MICA, CI 75470/Carmine, CI 77288/Chromium Oxide Greens, CI 77742/Manganese Violet, CI 77510/Ferric Ferrocyanide].

Reviews

Reviews


5.0
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10 years ago

amazing. Ive had no flaking with this, and no irritation. This comes off very easily in the shower, it kinda just lumps up and falls off. Now, for performance...blows everything out of the...

About reviewer (30 reviews)

Age30-35

SkinDry, Fair-Medium, Not Sure

HairBlond, Other, Other

EyesBlue



5.0
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10 years ago

I don't review that often anymore, but I had to for this product. I love this mascara and it is very close to being HG for me. I had purchased Benefit They're Real before and this doesn't compare....

About reviewer (83 reviews)

Age19-24

SkinAcne-prone, Fair-Medium, Neutral

HairBlond, Straight, Fine

EyesBlue


3.0
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10 years ago

I purchased in Very Black Waterproof. It gave me OK length and volume but applied clumpy - its like the inner scrapy thingy isn't strong enough or small enough to effectively clean off enough...

About reviewer (626 reviews)

Age44-55

SkinCombination, Fair, Neutral

HairOther, Wavy, Fine

EyesBlue


4.0
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10 years ago

This mascara is awesome. Naturally, I have medium length eyelashes and this mascara is great for daily wear. It is a wetter formula, which I prefer. I usually apply two coats to avoid any clumping....

About reviewer (5 reviews)

Age25-29

SkinAcne-prone, Fair-Medium

HairBrunette

EyesBlue


3.0
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10 years ago

Maybelline's waterproof full and soft mascara is my #1 and has been for a couple years already. In my opinion, Maybelline makes the best mascaras!! This mascara was alright for me. It depends on...

About reviewer (732 reviews)

Age25-29

SkinOily, Medium, Warm

HairBrunette, Wavy, Medium

EyesBrown


4.0
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10 years ago

I use the waterproof version because I have stick-straight, downward lashes. I like my mascara to make my lashes volumized and dramatic, especially separation and curl hold for all day. Length...

About reviewer (36 reviews)

Age19-24

SkinCombination, Fair-Medium, Cool

HairBlack, Wavy, Coarse

EyesBrown


2.0
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10 years ago

I feel like a downer or like I got a dud? But I do see a few ladies have the same issues I did. I wanted so bad to love this mascara but it just failed for me! WAY too much product comes out,...

About reviewer (7 reviews)

Age30-35

SkinCombination, Fair

HairBlond

EyesBrown


5.0
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10 years ago

Seperates, defines and curls lashes. Doesn't flake or smudge. ******** For those stating that it's difficult to remove, it is a ***tubular*** mascara. ************ Nothing else but warm water to...

About reviewer (48 reviews)

Age19-24

SkinNormal, Fair-Medium, Neutral

HairBrunette, Straight, Fine

EyesBrown


5.0
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10 years ago

Omg I don't usually review on first impressions but for this I have to. I am REALLY impressed so far. I just bought this along with the Colossal lash and put it on in the car. I didn't find it...

About reviewer (710 reviews)

Age30-35

SkinSensitive, Fair, Warm

HairOther, Wavy, Coarse

EyesBrown


5.0
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10 years ago

I have this in the waterproof formula in Blackest Black. I have short, fine, straight lashes that do not hold a curl without a lot of help. So I tend to be very picky about my mascara. I need it...

About reviewer (2540 reviews)

Age30-35

SkinCombination, Fair-Medium, Neutral

HairBlack, Straight, Medium

EyesBrown


2.0
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10 years ago

Very disappointing. Does not build up or define my lashes. I was looking for a substitute for my beloved NYC High Definition mascara (the orange one which is now discontinued) and thought that the...

About reviewer (35 reviews)

Age36-43

SkinCombination, Dark, Warm

HairBlack, Kinky, Coarse

EyesBrown


3.0
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10 years ago

What is it with these big fat mascara tubes? It started with Lash Blast and shows no signs of slowing down. I get that the big fat tube is supposed to suggest big fat lashes, but this thing...

About reviewer (79 reviews)

Age56 & Over

SkinDry, Other, Not Sure

HairBlond, Other, Other

EyesHazel


3.0
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10 years ago

So I'm also in with the people who don't really like it:/ the fact that it doesn't do anything to my lashes and the brush always ends up getting a ton of mascara on my lid. Also, when I pull out...

About reviewer (3 reviews)

AgeUnder 18

SkinCombination, Olive

HairBlack

EyesBrown


4.0
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10 years ago

I tried this mascara for the first time today and WOW, this thing lengthened my lashes and added that va va voom! They have stayed voluminous all day! However, I'm only giving it a 4/5 review on...

About reviewer (8 reviews)

Age19-24

SkinCombination, Fair

HairBrunette

EyesBrown


4.0
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10 years ago

About my lashes: They're medium length, have a slight curl, but are in dire need of volume and fanning out. Other wise they're fairly dark (I have dark brown hair). Most mascaras make my lashes...

About reviewer (743 reviews)

Age25-29

SkinCombination, Fair, Warm

HairBrown, Wavy, Medium

EyesHazel


2.0
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10 years ago

Another dissenter here. I just didn't think this mascara had a great enough effect to warrant the pain-in-the-ass it is to remove. It lengthens fairly well and the blackest black one has...

About reviewer (565 reviews)

Age25-29

SkinCombination, Fair, Warm

HairBrunette, Wavy, Medium

EyesGreen


5.0
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10 years ago

I used to be the girl who wore and layered 4/5 mascaras just to even make my eyelashes look like they're there, I used to be all about volume and fake looking lashes with endless amounts of clumps,...

About reviewer (22 reviews)

Age19-24

SkinNormal, Fair-Medium

HairBlack

EyesBrown


4.0
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10 years ago

A new drugstore mascara(!!!), I was like a kid on Christmas morning. This is finally available at some Target's in Toronto. I had heard about it online and in blogs, and I was patiently awaiting...

About reviewer (191 reviews)

Age19-24

SkinAcne-prone, Fair-Medium, Warm

HairBlond, Curly, Medium

EyesGreen


4.0
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10 years ago

I bought the waterproof version of this, since I'm used to needing waterproof formulas (oily lids) to hold curl and eliminate smudges. I got amazing volume and length, and it held curl, but......

About reviewer (285 reviews)

Age30-35

SkinNormal, Tan, Neutral

HairBlond, Straight, Medium

EyesGreen


3.0
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10 years ago

My only beef about this mascara is that it is freakin' hard to remove from your lashes at the end of the day. I don't know if I mistakenly picked up the waterproof kind, but it is not noted as...

About reviewer (58 reviews)

Age25-29

SkinSensitive, Fair, Cool

HairBrunette, Straight, Medium

EyesBlue