58%
would repurchase
3.8/5
package quality

price range

description

ingredients

Camellia Sinesis Leaf Water, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Water, Beeswax, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Hydrogenated Polyisobutene, Glycerin, Microcrystalline Cellulose, Tromethamine, Glyceryl Stearate, Hectorite, Phenoxyrthanol, Dimethicone, Camellia Sinensis Leaf Extract, Centella Asiatica Extract, Cholesterol, Euterpe Oleracea Fruit Extract, hydrolyzed Collagen, Hydrolyzed Wheat Protein, Lauroyl Lysine, Lecithin, Panthenol, Simmondsia Chinensis (jojoba) Seed Oil, Prunus Armeniaca (Apricot) Fruit Extract, Rosa Canina Fruit Extract, Asarum Siebildi Root Extract, Chamomilla Recutita (Matricaria) Flower/Leaf Extract, Chrysanthemum Morifolium Flower Extract, Cnidium Officinale Root Extract, Eclipta Prostrata Extract, Hippophae Rhamnoides Extract, Juglans Regia (Walnut) Seed Extract, Morus Alba Root Extract, Persea Gratissima (Avocado) Fruit Extract, Sambucus Nigra Fruit Extract, Simmondsia Chinesis (Jojobs) Seed Extract, Thuja Occidentalis Leaf Extract, Urtica Dioica (Nettle) Extract, Vitex Trifola Fruit Extract, Palmitoyl Hexapeptide-12, Xanthan Gum. May Contain: Iron Oxides (CI 77499).

Reviews

Reviews


5.0
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4 years ago

The packaging is a little weird because no matter how many times I use it I always pull out the wrong end. The brush is on the longer side of the tube. I have this is waterproof and it a subtle...

About reviewer (160 reviews)

Age36-43

SkinCombination, Tan, Not Sure

HairOther, Curly, Fine

EyesBrown



5.0
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6 years ago

This lash primer is absolutely a miracle product, and I’m not sure what I’ll do if they discontinue it. I used to wear it as a super natural black mascara but then realized black does nothing for...

About reviewer (31 reviews)

Age44-55

SkinCombination, Fair, Cool

HairBlond, Wavy, Fine

EyesBlue


2.0
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6 years ago

Great wand, but the mascara feels uncomfortable on lashes. I bought a mini version and decided to keep the wand and trash the product.

About reviewer (41 reviews)

Age44-55

SkinCombination, Fair-Medium

HairBrown

EyesGreen


5.0
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7 years ago

Love the it lash primer .I actually really like the thin applicator brush and use it on my eyebrows as a filler. I apply using really light strokes in a upward motion .,beginning in the front and...

About reviewer (41 reviews)

Age25-29

SkinOther, Other

HairOther

EyesOther


5.0
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8 years ago

At first I was not sure about this mascara due to the very fine spoolie. I love this mascara and wand. It gives me natural looking dark eyelashes. No clumps. No smudge. No flakes. It does not...

About reviewer (654 reviews)

Age36-43

SkinAcne-prone, Fair, Cool

HairBlond, Straight, Fine

EyesBlue


2.0
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8 years ago

This mascara primer does deposit a thick black coating on my lashes and due to the very skinny applicator brush, I can get very close to the roots. However, it is so heavy that it brings my...

About reviewer (81 reviews)

Age30-35

SkinCombination, Medium

HairBlack

EyesBlack


5.0
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8 years ago

I love this as my everyday mascara because it doesn't flake or irritate my ultra sensitive eyes. I don't use it as a primer or for tightlining, but as my one and only mascara. It makes my lashes...

About reviewer (44 reviews)

Age36-43

SkinDry, Fair-Medium, Cool

HairBlond, Straight, Fine

EyesBlue


1.0
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8 years ago

Was so excited to buy the sample size of this at Ulta. I live tight lining but haven't found a no-smudge pencil (which is what I have time for right now) and I think mascara a in the tester size...

About reviewer (48 reviews)

Age36-43

SkinSensitive, Fair, Not Sure

HairBrunette, Other, Other

EyesBrown


4.0
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9 years ago

Unlike most people I did not buy this with the intention of tight lining. I actually bought it solely for the purpose of using on my lower lashes as mascara because I find it impossible to use...

About reviewer (1140 reviews)

Age44-55

SkinDry, Fair-Medium, Cool

HairBrunette, Wavy, Medium

EyesBlue


3.0
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9 years ago

I'm on the fence with this mascara. It tightlines my lashes just a bit, but really isn't that useful otherwise. I don't notice much difference when I prime with this mascara and it just adds...

About reviewer (272 reviews)

Age25-29

SkinDry, Fair-Medium, Neutral

HairBrown, Straight, Fine

EyesGreen


4.0
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9 years ago

I have fine barely there eyelashes, so this product works well for me in getting to the tiny hairs in inner and outer corners of my eyes. Doesn't tight line in the conventional way but adds a...

About reviewer (91 reviews)

Age44-55

SkinCombination

HairBrunette

EyesBrown


1.0
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9 years ago

I'm surprised how much I like this mascara. I didn't think I would like the skinny brush but it works great for tight lining and while I do need to be careful, it doesn't get mascara all over my...

About reviewer (307 reviews)

Age36-43

SkinCombination, Medium, Neutral

HairBrown, Other, Medium

EyesBrown


3.0
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9 years ago

My overall feeling can be summed up with: Meh. I don't think this tightlines or creates any extra volume for my lashes. I have the waterproof version of the product, so it does work well for...

About reviewer (10 reviews)

Age25-29

SkinCombination, Fair, Neutral

HairBrown, Curly, Medium

EyesBlue


5.0
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9 years ago

This is a FANTASTIC product for people like me with thin, short, puny "barely there" lashes and saggy eyelids. The brush is so small I can really coat my lashes evenly and with NO clumping or...

About reviewer (383 reviews)

Age56 & Over

SkinVery Dry, Fair, Neutral

HairOther, Straight, Fine

EyesHazel


3.0
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9 years ago

I got this in a pack of three for about $40 CDN plus shipping and I'm glad I didn't buy them individually for $26 each. I was really excited to try this because of the demos on The Shopping...

About reviewer (120 reviews)

Age19-24

SkinAcne-prone, Fair

HairBrunette

EyesBrown


1.0
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9 years ago

This thing SUCKS! What a waste of money. It didnt do ANYTHING.

About reviewer (19 reviews)

Age30-35

SkinNormal, Fair-Medium, Warm

HairBlack, Wavy, Fine

EyesBrown


5.0
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10 years ago

I'm thinking they misnamed this, but for what it is, it's awesome stuff. It has a tiny straight brush that lets you get right to the roots of your lashes, and darkens and separates them. You can...

About reviewer (507 reviews)

Age56 & Over

SkinDry, Fair

HairBrown

EyesGreen


1.0
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10 years ago

I wsh I did not waste money on this. It did nothing short of make my already sparse straight lashes look just that. It did nothing absolutely nothing. I am better with a makeup brush and a dark...

About reviewer (75 reviews)

Age44-55

SkinSensitive, Fair

HairBlond

EyesBrown


1.0
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10 years ago

Once again dissspointed with an it cosmetics mascara. This did nothing no length no tightline nothing worth wasting my money on ever again

About reviewer (18 reviews)

Age44-55

SkinOther, Fair-Medium

HairBlond

EyesBrown


4.0
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10 years ago

Love this! Gives me long, fluttery, natural-looking lashes and it's perfect for "everyday look" tightlining on my top lashes. It's really difficult to find a mascara that can pass as long, curly...

About reviewer (826 reviews)

Age44-55

SkinOily, Olive, Warm

HairRed, Curly, Coarse

EyesGreen