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4.4

7 reviews

100%
would repurchase
4.6/5
package quality

price range

Reviews

Reviews


4.0
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8 years ago

Love this brand for professional hair colour that can easily be recreated at home. Coverage is good and natural; leaves hair in very nice condition ; is versatile in that you can mix a variety of...

About reviewer (490 reviews)

Age36-43

SkinCombination, Medium, Not Sure

HairBrunette, Other, Other

EyesBrown



5.0
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8 years ago

OK, so I recently changed from platinum blonde to red due to massive chemical damage caused by careless hairdressers. Needless to say, I was terrified of further damage. The salon I went to used...

About reviewer (83 reviews)

Age44-55

SkinCombination, Fair, Not Sure

HairBlond, Straight, Fine

EyesBlue


5.0
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9 years ago

I was really wanting to warm up my color for fall and go from light brown hair with highlights to a nice brownish-red color. I did a bunch of research and decided on Wella color charm permanent...

About reviewer (2 reviews)

Age36-43

SkinNormal, Fair-Medium

HairBrunette

EyesHazel


4.0
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9 years ago

I used to use this all the time when i was a brunette, still to this day i use it on clients. The relights are really good to use as toners with the 1.9%. What peoples don't really know is that...

About reviewer (15 reviews)

Age19-24

SkinCombination, Fair-Medium, Not Sure

HairBlond, Wavy, Medium

EyesBrown


5.0
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10 years ago

Consistent, beautiful, natural color. My natural hair color is light golden brown with 30 percent grey and my hairdresser applies 7/03 medium golden blonde with 6 percent peroxide developer every 6...

About reviewer (2 reviews)

Age56 & Over

SkinNormal, Fair

HairBlond

EyesBlue


4.0
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11 years ago

I have been using this hair color for years. I really like the effect, it's very shiny at first. The only problem is the color tend to go reddish, even their ash color is not a properly ash...

About reviewer (19 reviews)

Age36-43

SkinDry, Fair-Medium

HairBrown

EyesBlue


4.0
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11 years ago

I recently forwent the salon in favor of coloring my hair at home. I read a lot of reviews online and opted to try this demi-permanent line of hair color, and I'm very happy about that choice. My...

About reviewer (90 reviews)

Age25-29

SkinCombination, Fair, Neutral

HairBrunette, Wavy, Fine

EyesBlue




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