Hot Lips Glossy Lip Balm - Heatwave

I am a fan of Zoya's Hot Lips Glossy Lip Balms. Heatwave is the 5th one I've purchased. It looks a bit frightening in the tube, very neon orangey, but on my pigmented lips it's toned down just...

This looks great in the tube: a vivid lava orange but it goes on very sheer. Hardly any color shows up at all on my lips. Plus it's very thick and feels too sticky and unctuous on my lips. Bleah!...