66%
would repurchase
4.4/5
package quality

price range

description

Prime eyes with just a dab of Put A Lid On It to ensure your eyeshadows last all day. Packaged in an easy-to-squeeze tube, our primer dispenses the perfect amount of product. It’s eye candy at its best. BENEFITS : Makeup Bag Staple, Weightless. Eyelid primer, shadows last all day, Easy-to-squeeze tube.

Reviews

Reviews


4.0
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5 years ago

Update 2020 This is a clear, smoothing eye primer that indeed helps eyeshadows blend evenly, look less patchy on the eye area and last longer. It doesn't exacerbate the texture on my eyelids...

About reviewer (536 reviews)

Age30-35

SkinAcne-prone, Medium Brown, Warm

HairBlack, Wavy, Medium

EyesBrown



2.0
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6 years ago

Unfortunately, my eyes didn’t tolerate it at all! Burned and watered, so I really don’t know how well it might have worked. Surprised to find that Urban Decay’s version (“Original”) did work, and...

About reviewer (147 reviews)

Age56 & Over

SkinCombination, Medium, Neutral

HairOther, Other, Other

EyesHazel


4.0
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6 years ago

Quite decent for oily eyelids, but have to wait at least 10 minutes for it to dry before applying eye shadow.

About reviewer (3 reviews)

Age25-29

SkinOily, Fair, Cool

HairBlond, Straight, Fine

EyesBlue


3.0
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8 years ago

I could not find Wet n wild eye primer, so I took a chance on this. I think among top five ingredients are isododecane, cyclopentasilaxane and talc. Basically what is in other eye primers today. I...

About reviewer (517 reviews)

Age44-55

SkinCombination, Olive, Warm

HairBrunette, Straight, Medium

EyesBrown


3.0
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8 years ago

It's an OK product to me. It did intensified the color of shadows, made them last a bit longer on my oily hooded eyes BUT it made blending almost impossible. The texture is too sticky for a good...

About reviewer (157 reviews)

Age25-29

SkinCombination, Fair-Medium, Neutral

HairBrunette, Straight, Fine

EyesGray


4.0
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8 years ago

I have oily, hooded and watery sensitive eyes. Feel the drama? I won a sample of this primer from a Brazilian store (BelezaNaWeb) when I bought one of their palettes. As with the Smashbox...

About reviewer (36 reviews)

Age36-43

SkinOily, Olive, Neutral

HairBlack, Curly, Fine

EyesBrown


2.0
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8 years ago

This product did nothing to my eyeshadow, nor did it prolong its lasting power or make the colors pop more. The formula is greasy, and made me eyelids feel oiler than they really are. Awful. Will...

About reviewer (22 reviews)

AgeUnder 18

SkinAcne-prone, Fair-Medium

HairBlack

EyesBlack


1.0
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8 years ago

Normally I love the balm, but this just didn't do it for me. it's oily and dries a bit strange on me. it settles into fine lines and I find concealer works better than this. such a shame I was so...

About reviewer (9 reviews)

Age19-24

SkinCombination, Olive, Neutral

HairBrunette, Straight, Coarse

EyesBrown


1.0
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9 years ago

I've got very oily eyelids and this primer did nothing for me. I'm so disappointed because I've heard so many good things about it. It might've made my eyeshadow a bit more pigmented but I could...

About reviewer (1 reviews)

Age19-24

SkinVery Dry, Fair, Cool

HairBlond, Curly, Other

EyesBlue


1.0
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9 years ago

Ok, so dispite hearing many different views about this product I think that there are many other I primers on the market that are cheaper or the same price that are better than this. Firstly I...

About reviewer (2 reviews)

AgeUnder 18

SkinDry, Medium

HairBlack

EyesBrown


1.0
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9 years ago

Awful. I put this on my eyelid and it caused a horrible reaction that made my eyes swollen, watery, and tomato red. I was so mad I drove the 45 minutes to the Rexall I got it from to return it. It...

About reviewer (78 reviews)

Age19-24

SkinCombination, Olive, Warm

HairBrunette, Wavy, Fine

EyesGreen


5.0
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9 years ago

This is my first eyeshadow primer, it works pretty well. I put a little bit on my finger tips and pat it on my eyelids. The creamy formula makes it very easy to adhere on my sweaty lids, and it...

About reviewer (10 reviews)

Age19-24

SkinSensitive, Fair-Medium, Warm

HairBlack, Straight, Medium

EyesBrown


5.0
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9 years ago

I love this product! It's smooth, velvety and goes on realy well. Plus you only need a teeny tiny bit to cover your entire eyelid. Therefore, I'll last me for ages. My lids are usually oily, but...

About reviewer (10 reviews)

AgeUnder 18

SkinCombination, Fair, Cool

HairBrunette, Straight, Medium

EyesBlue


4.0
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9 years ago

This primer from TheBalm is amazing! For reference, I have oily eyelids: maybelline CT's and MAC PP's crease on me within 3 hours, and L'Oreal infallible e/s also crease within 4-5 hours. My...

About reviewer (4 reviews)

Age25-29

SkinNormal, Fair-Medium, Warm

HairBrunette, Other, Medium

EyesBrown


4.0
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10 years ago

I love this primer. I bought the Milani one & hated it. Plus it irritated my eyes. Thebalm one keeps my eyeshadow on longer & more vibrant. The consistency is nice. It has no color so it doesn't...

About reviewer (132 reviews)

Age36-43

SkinCombination, Fair-Medium, Neutral

HairBrown, Wavy, Medium

EyesHazel


5.0
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10 years ago

The best eye primer I have used!I love this primer and I should note I have rather dry eyelids (normal to very dry) and they get irritated by eyeshadows and dried out by some eye primers and this...

About reviewer (16 reviews)

Age36-43

SkinCombination, Fair, Cool

HairBrown, Wavy, Medium

EyesGreen


5.0
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10 years ago

I am so excited that this brand is CRUELTY FREE according to their website!!! This is my favorite eye primer I have ever used since it is creamy and hydrates my eyes. This primer is the perfect...

About reviewer (120 reviews)

Age30-35

SkinCombination, Olive, Warm

HairBlack, Wavy, Coarse

EyesBrown


2.0
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10 years ago

Sadly, didn't work for me. I usually use Shadow Insurance, but picked this up as a replacement when I was in Rexall. It doesn't irritate my eyes, but didn't seem to help shadow last longer at all....

About reviewer (258 reviews)

Age30-35

SkinOther, Fair

HairBrown

EyesHazel


5.0
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10 years ago

I'm on my second tube of this. It's a silky, smooth, non-drying eye primer with cute packaging and a very effective product! May not work for oily lids because it is pretty silky. I love it for my...

About reviewer (113 reviews)

Age36-43

SkinDry, Fair, Cool

HairOther, Straight, Medium

EyesGreen


4.0
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11 years ago

This is one of those eyelid primers you should try out if you have dry eyelids or non-oily eyelids. You can buy this from Birchbox online or from Amazon Prime for $15 so it's a good buy. It's...

About reviewer (6 reviews)

Age19-24

SkinSensitive, Fair-Medium, Warm

HairBlack, Wavy, Fine

EyesBrown