93%
would repurchase
4.1/5
package quality

price range

description

ingredients

Aqua (Water), Sodium Laureth Sulfate, Cocamide DEA, Cetyl Alcohol, Cocamidopropyl Betaine, Dimethicone, Glycol Stearate, SodiumLauroyl Sarcosinate, Parfum (Fragrance), Propylene Glycol, Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Amodimethicone,Panthenol, Diazolidinyl Urea, Citric Acid, Tetrasodium EDTA, Creatine, PEG-14M, Laureth-23, Laureth-4, DimethylPABAmidopropylLaurdimonium Tosylate, Glycerin, Cetrimonium Chloride, Trideceth-12, Hydrolyzed Silk, Keratin, Moringa Pterygosperma Seed Extract,Salicylic Acid, Sodium Benzoate, Methylparaben, Propylene Glycol Stearate, Hydrolyzed Wheat Protein PG-Propyl Silanetriol,Trideceth-9 PG Amodimethicone, Phenoxyethanol, Hydrolyzed Keratin, Silica, Iodopropynyl Butylcarbamate, Paullinia Cupana SeedExtract, Limonene, Butylphenyl Methylpropional, CI 60730.

Reviews

Reviews


4.0
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9 years ago

First Impressions Review- will adjust as I go! I bought this shampoo because I have high lift honey blonde hair- from a natural dark brown. When I left the salon my colour was *beautiful* but...

About reviewer (99 reviews)

Age30-35

SkinCombination, Fair, Warm

HairBlond, Straight, Fine

EyesBrown



4.0
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from

9 years ago

I bought a litre of this stuff on special and it has lasted me a year so far, so it gets an A+ for potency. Many blondes will have noticed this shampoo is super concentrated and i think given the...

About reviewer (13 reviews)

Age19-24

SkinCombination, Fair, Warm

HairBlond, Wavy, Fine

EyesBlue


5.0
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9 years ago

After purchasing every blonde toning shampoo or conditioner I could get my hands on over the years (and only one really blowing me away....until it was discontinued) my hair colourist whispered to...

About reviewer (5 reviews)

Age36-43

SkinCombination, Fair-Medium

HairBlond

EyesBlue


4.0
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9 years ago

Truly incredible product! I recently went to my hairdresser and had my ash blonde hair dyed light blonde - with silvery undertones. However, after a month or two I had unattractive regrowth, but...

About reviewer (27 reviews)

AgeUnder 18

SkinAcne-prone, Fair-Medium, Cool

HairBlond, Straight, Fine

EyesBlue


4.0
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9 years ago

This shampoo is perfect for people with a full head of bleached hair, or someone with a lot of highlights. I say this because it is SO STRONG. I used to have highlights and it toned the bleached...

About reviewer (15 reviews)

Age19-24

SkinCombination, Fair-Medium, Not Sure

HairBlond, Wavy, Medium

EyesBrown


5.0
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10 years ago

I've bought this product again and again and will continue to do so, as it is hands down the best toner I have ever used. I have white blonde hair and fudge has helped me achieve that. If you...

About reviewer (5 reviews)

Age19-24

SkinCombination, Fair-Medium, Not Sure

HairBlond, Wavy, Coarse

EyesGreen


5.0
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10 years ago

This is the only purple shampoo that I've tried that does anything. I live in Australia and have tried the L'Oreal purple shampoo, Schwarzkopf toner and Fudge - A paler shade of white toner. I...

About reviewer (5 reviews)

Age36-43

SkinOily, Fair, Cool

HairBrunette, Wavy, Medium

EyesBrown


5.0
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10 years ago

This gets a 5 star review in every aspect, why? because the quality is outstanding for the price and for how long it lasts because you do not need much of this baby to get a good kick! My...

About reviewer (15 reviews)

Age19-24

SkinCombination, Fair

HairBlond

EyesBrown


5.0
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10 years ago

I LOVE this shampoo!! It has more purple pigment in it then any other violet toning shampoo I've tried and it doesn't strip or dry out my hair like the others do! I highly recommend it, if you are...

About reviewer (15 reviews)

Age25-29

SkinAcne-prone, Fair, Warm

HairBlond, Straight, Fine

EyesBlue


4.0
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10 years ago

Amazing toning shampoo! I get complemented on how ashy my hair is and so many people ask how I get my hair so toned! Not the most moisturizing shampoo but if you're looking for an amazing toner,...

About reviewer (1 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBlond

EyesBrown


5.0
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10 years ago

just went from black - caramel/blonde yesterday. I can definitely tell this stuff works, my highlights look fantastic after using this shampoo / conditioner. The shampoo did make my hair a little...

About reviewer (41 reviews)

Age19-24

SkinCombination, Fair, Warm

HairBrunette, Wavy, Fine

EyesBlue


4.0
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10 years ago

Oh boy, this stuff is super pigmented! It does stain your hands, but it's usually gone by the time I'm finished showering so it doesn't matter to me. It also doesn't stain my shower or my sink, it...

About reviewer (28 reviews)

Age19-24

SkinCombination, Fair, Cool

HairBrunette, Straight, Medium

EyesGreen


5.0
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10 years ago

Holy crap this works amazingly and doesn't dry out your hair!! What I do is, I first wash my hair with some cheap John Frieda toning shampoo to get my hair bubbled and soaped up the I pour a bit...

About reviewer (9 reviews)

Age19-24

SkinCombination, Fair, Warm

HairBlond, Relaxed, Fine

EyesHazel


5.0
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11 years ago

This pretty much does the trick. A very intense violet shampoo, it definitely does what it says it will do. I'm no stranger to these violet shampoos as my blonde can get brassy a few weeks after...

About reviewer (38 reviews)

Age30-35

SkinDry, Fair-Medium

HairBlond

EyesBrown


5.0
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11 years ago

For the past 12 months i've been gradually changing my hair colour from black to a very light ashy blonde, i have been trying out different purple shampoo's for months to use when my hair starts to...

About reviewer (84 reviews)

Age19-24

SkinNormal, Fair-Medium, Neutral

HairBlond, Straight, Medium

EyesBlue


5.0
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from

11 years ago

This toning shampoo is perfect! I've spent months going from naturally dark brown hair died bright red (eek!) to a light blonde and it's been almost impossible to get the red/orange/yellow tones...

About reviewer (4 reviews)

Age19-24

SkinNormal, Fair-Medium, Warm

HairBlond, Straight, Fine

EyesGreen


5.0
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11 years ago

I have asian hair that has been lightened to light ash brown and medium ash blonde. Product works well.

About reviewer (5 reviews)

Age25-29

SkinCombination, Fair-Medium

HairBrunette

EyesHazel


5.0
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11 years ago

LOVE this shampoo!! I was using De Lorenzo's purple shampoo which was $25 for 125ml this comes in a whopping 250ml for slightly less ($23) and I can honestly say I'm never going back to my De...

About reviewer (30 reviews)

Age19-24

SkinDry, Olive, Warm

HairBlond, Relaxed, Medium

EyesHazel


5.0
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11 years ago

Ladies, if you want white or silver hair this is for you. The best purple shampoo on the market in my opinion and I have tried them all! Makes your hair shiny not dull like a lot of cheaper ones...

About reviewer (3 reviews)

Age30-35

SkinNormal, Fair-Medium

HairBrunette

EyesGreen


5.0
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11 years ago

this is one powerful purple shampoo. Be careful to not leave it in for too long because you will have purple hair. My ends are over toned so i need to be careful to only get the toner around my...

About reviewer (8 reviews)

Age30-35

SkinCombination, Fair-Medium, Not Sure

HairBlond, Curly, Medium

EyesHazel