66%
would repurchase
4.1/5
package quality

price range

description

ingredients

Water (Aqua), Cetearyl Alcohol, Behentrimonium Chloride, Propylene Glycol, Hydrolyzed Keratin, Keratin Amino Acids, Cyclopentasiloxane, Fragrance, Camellia Sinensis Leaf Extract, Aloe Barbadensis Leaf Juice, Butylene Glycol, Helianthus Annuus (Sunflower) Seed Extract, Panthenol, Quaternium 80, Silk Amino Acids, Hydroxycitronellal, Benzyl Salicylate, Hydroxyisohexyl 3 Cyclohexene Carboxaldehyde, Butylphenyl Methylpropional, Linalool, Citronellol, Limonene, Methylparaben, Propylparaben, Methylchloroisothiazolinone.

Reviews

Reviews


5.0
Created with Sketch.

10 years ago

I got this for free in a Ulta promotion and I tried it since I'm on a no buy. I love it, it seems like a one stop hair shop. I love multi tasking products and this in addition to giving my hair...

About reviewer (754 reviews)

Age25-29

SkinOther, Fair-Medium

HairBlack

EyesBrown



5.0
Created with Sketch.
from

10 years ago

Love this product! It keeps my hair very soft and shiny and it is a must have to improve your hair's health. Very easy to use since it's a leave in conditioner. A few sprays go a long way!

About reviewer (5 reviews)

Age19-24

SkinNormal, Medium

HairBlond

EyesBrown


3.0
Created with Sketch.

11 years ago

I've previously used a couple It's a 10 product sprays, the original and the lite version. Even though my hair is very thick & naturally curly I actually preferred the lite version best. I'd never...

About reviewer (307 reviews)

Age36-43

SkinSensitive, Fair, Cool

HairBrunette, Curly, Coarse

EyesGreen


2.0
Created with Sketch.

11 years ago

I liked the original better than this. Something about this is just not good. This literally does nothiing for my hair. I did not feel it protected against heat or damage or did much of...

About reviewer (1214 reviews)

Age36-43

SkinDry, Fair-Medium, Cool

HairBrunette, Wavy, Medium

EyesHazel


5.0
Created with Sketch.

11 years ago

Amazing amazing product. The soy healthy sexy hair was my holy grail leave in treatment but I have to say this product deff takes the win. The smell is amazing! It smells like you just came...

About reviewer (15 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBlack

EyesBrown


5.0
Created with Sketch.
from

11 years ago

I got this, complimentary to try out. I have to say that I really love it! As it's getting warmer I've been in the pool non-stop and my hair gets so parched from the chlorine so I have been just...

About reviewer (221 reviews)

Age30-35

SkinCombination, Medium, Warm

HairBrunette, Wavy, Fine

EyesBrown


4.0
Created with Sketch.
from

11 years ago

I was surprised to like this, since I hated the regular It's a 10 leave-in. I got this keratin one for free, and it's somehow different enough to make me like it! It smells much better than the...

About reviewer (28 reviews)

Age25-29

SkinOther, Other, Warm

HairOther, Other, Other

EyesOther


5.0
Created with Sketch.

11 years ago

I have been using the the original it's a 10 for over a year and I really like that one and it lasts a really long time. Recently I bought this with keratin and I love it. It smells really good and...

About reviewer (15 reviews)

Age19-24

SkinOily, Fair

HairBrown

EyesBlue


4.0
Created with Sketch.

11 years ago

I got the free bottle of this at Ulta and I love it so far. A little bit goes a long way. My hair is very damaged at the ends from too much heat and color treatment and since I got it (about 2...

About reviewer (8 reviews)

Age19-24

SkinOily, Fair

HairBrunette

EyesBlue


3.0
Created with Sketch.

11 years ago

I received this product for free at Ulta. I have fine straight hair with highlights. This product definitely reduced frizz, but it weighed down my fine hair. I had zero volume after using this...

About reviewer (32 reviews)

Age36-43

SkinAcne-prone, Fair-Medium

HairBlond

EyesBlue


4.0
Created with Sketch.

11 years ago

I'm obsessed. I didn't really expect much as it was a free sample at Ulta. I was so wrong!! I use this every time I wash my hair. I'm biracial and my hair tends to absorb product freakishly fast....

About reviewer (54 reviews)

Age25-29

SkinNormal, Tan

HairBrunette

EyesGreen


4.0
Created with Sketch.

11 years ago

Got a free sample of this from a local salon and i gotta say - in the short term it is great. Left my fine, slightly dry, color treated 30-something hair shiny and smooth. But - I only used a...

About reviewer (2552 reviews)

Age44-55

SkinDry, Fair, Cool

HairBrown, Wavy, Fine

EyesGreen


5.0
Created with Sketch.

11 years ago

I would have to say the packaging for this product is not very practical. its not very runny so nothing comes out sometimes. You can't use this on a daily basis because that will just knot up your...

About reviewer (2 reviews)

Age25-29

SkinCombination, Medium

HairBlack

EyesHazel


3.0
Created with Sketch.

11 years ago

I'm still on the fence about this line, but this was free at Ulta with any $20 purchase (till April 5th). Anything that has keratin in it has to be use very lightly. It's only supposed to fill in...

About reviewer (1600 reviews)

Age30-35

SkinNormal, Fair-Medium, Neutral

HairBrunette, Wavy, Medium

EyesGreen


4.0
Created with Sketch.

11 years ago

I wasn't a fan of the original It's A 10 leave-in product due to the fact it just felt like my hair was being covered in this silicone and nothing was actually being done to make my hair healthier....

About reviewer (89 reviews)

Age25-29

SkinCombination, Tan, Neutral

HairBlond, Wavy, Medium

EyesHazel


5.0
Created with Sketch.
from

11 years ago

Omg enough with the bad reviews on this! Just because you don't know how to use this properly or what it's actually meant for doesn't mean it's a bad product. I have colored, highlighted, dry,...

About reviewer (87 reviews)

Age44-55

SkinNormal, Fair, Warm

HairBlack, Straight, Medium

EyesBrown


4.0
Created with Sketch.

11 years ago

I really like this leave-in conditioner. I wash my hair 3-4 times a week and after I have let my hair air dry for about 15 minutes I will spray this a few times to the ends of my hair and then comb...

About reviewer (23 reviews)

AgeUnder 18

SkinAcne-prone, Fair, Not Sure

HairBrunette, Straight, Medium

EyesBlue


1.0
Created with Sketch.

11 years ago

This product can ruin your hair. I used it for 2 months because at first it makes your hair so shiny and soft. BUT, you can cause protein damage which is breaking off of the ends of hair and making...

About reviewer (1 reviews)

Age30-35

SkinCombination, Fair

HairBlond

EyesBlue


5.0
Created with Sketch.
from

11 years ago

I really loved this product didnt leave my hair sticky or straw like. I have dyed black hair that i am growing out and this product keeps it healthy. I only spray it three time for my whole hair, i...

About reviewer (2 reviews)

Age19-24

SkinDry, Fair

HairBrunette

EyesBrown


1.0
Created with Sketch.

11 years ago

I have never written a negative review before, but I feel I need to for this product because of how much it affected my hair. I read 3 others that have had hair breakage from the It's a 10 miracle...

About reviewer (13 reviews)

Age19-24

SkinCombination, Tan, Not Sure

HairBlond, Wavy, Medium

EyesBlue