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4.1

91 reviews

86%
would repurchase
3.4/5
package quality

price range

description

ingredients

WATER ,CETEARYL ALCOHOL ,STEARYL ALCOHOL ,PROPYLENE GLYCOL ,CETEARETH-50 ,LAURYL ALCOHOL ,PEG-40 HYDROGENATED CASTOR OIL ,DIMETHICONE PEG-8 MEADOWFOAMATE ,MYRISTYL ALCOHOL ,FRAGRANCE ,COCAMIDOPROPYL BETAINE ,IMIDAZOLIDINYL UREA ,PHENOXYETHANOL ,HC BLUE NO. 15 ,BASIC YELLOW 57 ,LACTIC ACID ,METHYLPARABEN ,ALPHA ISOMETHYL IONONE ,CITRONELLOL ,GERANIOL ,LINALOOL

Reviews

Reviews


1.0
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4 years ago

Your better off using kool-aide to dye your hair. Everytime I've used it it's never done the job and even permanent hair dye washes out. There is nothing"brilliant" or "bright" about this product....

About reviewer (1 reviews)

Age36-43

SkinNormal, Medium

HairBrunette

EyesGreen



5.0
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6 years ago

I used rose, shark blue, and lavender to get a mermaid effect. The color is thick but I love the coverage I get. I want expecting the rose to get so pastel but I'm really happy with the results! I...

About reviewer (1 reviews)

Age36-43

SkinCombination, Fair

HairBrunette

EyesBlue


5.0
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7 years ago

I used the orchid shade mixed with manic panic cotton candy pink in July to spice things up for summer. Though this product is highly pigmented I find them very thick to work with, especially when...

About reviewer (82 reviews)

Age30-35

SkinDry, Fair, Cool

HairBrown, Curly, Fine

EyesBlue


4.0
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7 years ago

The Ion color brilliance gemstones in the color Sapphire which comes out as a vibrant royal blue color works great with my hair. It stays vibrant and a dark deep blue for atleast 3-4 months. I wash...

About reviewer (1 reviews)

Age25-29

SkinAcne-prone, Fair-Medium, Warm

HairOther, Wavy, Medium

EyesHazel


5.0
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7 years ago

I bought the aqua color and it turned into the most pretty dark blue just the color I was going for. After you get to shampooing your hair it does fade a little each time but I didn't mind it since...

About reviewer (7 reviews)

AgeUnder 18

SkinOily, Medium

HairRed

EyesBrown


3.0
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8 years ago

I use this on my daughter ) for her medium brown balayage hair. She really enjoys the bright colors and picks new ones every time. She has a lot of blonde in the ends with some highlighrs to...

About reviewer (99 reviews)

Age25-29

SkinDry, Fair-Medium, Not Sure

HairOther, Wavy, Fine

EyesGreen


5.0
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9 years ago

I purchased Ion Color Brilliance Brights in Radiant Orchid and love it!!!! It lasts quite a while for me and I have not had any poor experiences using this product. I know many of you have...

About reviewer (1 reviews)

Age36-43

SkinDry, Fair-Medium, Not Sure

HairBrown, Curly, Fine

EyesGreen


5.0
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9 years ago

The sales associate recommended this brand of semi bright color instead of the Manic Panic and Beyond the Zone that she had seen me looking at. Said it lasted longer. I got Sky Blue and had...

About reviewer (451 reviews)

Age19-24

SkinVery Oily, Fair-Medium, Neutral

HairBrown, Straight, Fine

EyesBrown


3.0
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9 years ago

The pink tones of this line (fuschia) are lovely, i lighten them up with some conditioner and get a lot of compliments. I also loved the turnout of chartreuse even though it was a touch more yellow...

About reviewer (39 reviews)

Age19-24

SkinCombination, Fair, Cool

HairBlack, Wavy, Coarse

EyesBlue


4.0
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9 years ago

Me and my Twin brother have been using these dyes for years. I myself go for natural colors. However,anytime he dyes his hair,or I try a fashion color, Ion's Brights are the first choice. There...

About reviewer (4 reviews)

AgeUnder 18

SkinNormal, Fair-Medium, Warm

HairBrunette, Straight, Coarse

EyesGreen


4.0
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9 years ago

I picked up this dye on a whim at Sally's Beauty Supply in December 2013, and so far, I've tried 2 colours from the line: Fuschia and Magenta. When I squeezed out the dye I noticed that it was very...

About reviewer (8 reviews)

Age19-24

SkinOily, Medium, Warm

HairBrown, Curly, Coarse

EyesBrown


4.0
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9 years ago

I have used many different hair colors over the years, on bleached and unbleached hair. I bought Ion Brilliance Brights in Red on a whim right before Halloween and used it on my unbleached but...

About reviewer (1 reviews)

Age44-55

SkinDry, Fair, Warm

HairOther, Wavy, Medium

EyesHazel


5.0
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10 years ago

This is the only semi- I will use anymore, after having mixed experiences with the more expensive Manic Panic and Punky Colour. I initially bleached my hair very light and colored it Magenta,...

About reviewer (1 reviews)

AgeUnder 18

SkinSensitive, Fair

HairOther

EyesBlue


4.0
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10 years ago

I've used this twice so far, over natural dark blonde hair. I did not bleach first. The first time I used rose alone, and got a gorgeous rose-gold salmon color that looked very classy and got tons...

About reviewer (8 reviews)

Age30-35

SkinDry, Fair, Neutral

HairBlond, Curly, Coarse

EyesBlue


3.0
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10 years ago

A while ago I decided to dye the under part of my hair orange to go for a black and orange Halloween kinda look. I usually use manic panic but they never have orange in Sally's and I didn't have...

About reviewer (79 reviews)

Age25-29

SkinCombination, Fair, Neutral

HairBlack, Straight, Medium

EyesGreen


5.0
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10 years ago

This was my first time trying Ion color. I picked 'Sky Blue.' It is Very dark! And blends nicely with my dark brown hair...i bleached n dyed the ends. It has not faded at all. I dyed it over a...

About reviewer (46 reviews)

Age30-35

SkinDry, Fair, Cool

HairBrunette, Wavy, Medium

EyesBlue


3.0
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10 years ago

in November I decided to dye my hair purple. the lady at Sally's recommended this brand so I bought about six boxes in the darker purple colour(my hair is super thick and back then it was almost to...

About reviewer (1 reviews)

AgeUnder 18

SkinCombination, Medium

HairOther

EyesBrown


4.0
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10 years ago

It is ok I guess, I like Loreal Hi-colour and Matrix 6rv burgundy better. I used this to touch up my roots to match the rest of my hair.

About reviewer (448 reviews)

Age25-29

SkinNormal, Fair, Cool

HairRed, Wavy, Medium

EyesBlue


3.0
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10 years ago

Although it does give you the color you are trying to achieve, it comes out very uneven and you have to buy multiple bottles of it (I'm not talking 2, more like 3 to 4 depending on how thick your...

About reviewer (2 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBlond

EyesGreen


4.0
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10 years ago

Okay it did give me the lavender but it did come out uneven. I'm giving it a 4 since I can't do a 3.5 The consistency is gloop dry thick. Even toothpaste is creamier. Well I diluted 1/4 in...

About reviewer (4 reviews)

Age25-29

SkinCombination, Tan, Not Sure

HairBrunette, Straight, Medium

EyesBrown