83%
would repurchase
3.7/5
package quality

price range

description

Indulge yourself with Color Icon™ Bronzer, a gel-infused, long-wearing formula that leaves skin looking luminous and with a sun-kissed glow. Use to highlight your most-loved features and transform yourself into a bronzed goddess all year long. Shadow and shade the brow line with our elegant groundbreaking formula or use it to contour like a pro to achieve those sculpted cheeks and defined high points granted by your favorite digital filter. This gel-infused hybrid applies like a cream and sets like a powder adding a natural tan flush when applied to the skin. Don’t limit use to the face, try adding to your neck and collar bones for an all over glow.

ingredients

Caprylic/Capric Triglyceride, Magnesium Myristate, Synthetic Fluorphlogopite, Silica, Boron Nitride, Microcrystalline Cellulose, Polybutene, Vinyl Dimethicone/Methicone, Silsesquioxane Crosspolymer, Dimethicone, Lauroyl Lysine, Dimethicone/Vinyl Dimethicone Crosspolymer, Phenoxyethanol, Caprylyl Glycol, Ethylhexylglycerin, Hexylene Glycol, Tin Oxide, o-Cymen-5-ol, Water/Eau, Triethoxycaprylylsilane, Iron Oxides/CI 77491, CI 77492, CI 77499, Mica, Titanium Dioxide/CI 77891.

Reviews

Reviews


4.0
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5 months ago

To be honest, Wet n Wild is such an inexpensive drug store brand that I didn’t have high hopes for this bronzer. I was wrong. It’s actually a very beautiful, and surprisingly pigmented, soft powdery b...Read more

2 people found this review helpful. Did you?

About reviewer (86 reviews)

Age36-43

SkinDry, Fair

HairBrunette

EyesBrown



5.0
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4 years ago

Like so man others-I’m a highlight/bronzer junkie. However, at 57 yo, I’ve finally accepted that I need to be a bit more discriminating! So when a previous reviewer described it and mentioned it was a...Read more

6 people found this review helpful. Did you?

About reviewer (2 reviews)

Age56 & Over

SkinDry, Fair-Medium

HairBlond

EyesGreen


5.0
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from

5 years ago

This is a beautiful light to medium neutral bronzer. I bought if off of Ulta's website for about $4.00 dollars, which is a bargain. I have a feeling wet n wild is fazing this out, however. It's not li...Read more

3 people found this review helpful. Did you?

About reviewer (734 reviews)

Age36-43

SkinSensitive, Fair, Neutral

HairRed, Wavy, Medium

EyesGreen


5.0
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6 years ago

This bronzer is pigmented, shimmery, buildable, blendable, and suitable for fair skin tones. I use this on my cheeks and neck to add a pop of warmth. It absolutely has shimmer in it but not as much as...Read more

5 people found this review helpful. Did you?

About reviewer (174 reviews)

Age

SkinOther, Other, Not Sure

HairOther, Other, Other

EyesOther


4.0
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from

6 years ago

This bronzer is fairly close to my summer skin color, and because of its shimmer I've realized that it works well as a subtle highlighter rather than a contouring bronzer. I usually apply it lightly d...Read more

3 people found this review helpful. Did you?

About reviewer (476 reviews)

Age44-55

SkinAcne-prone, Fair, Warm

HairBrunette, Wavy, Medium

EyesBrown


4.0
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7 years ago

As a woman of color, it's often hard to find a bronzer that compliments my skin tone. I was attracted to brand and price so I took a risk. It's under $5 and you get a great amount. The packaging is ne...Read more

5 people found this review helpful. Did you?

About reviewer (5 reviews)

Age30-35

SkinOily, Medium Brown, Warm

HairBlack, Kinky, Coarse

EyesHazel


5.0
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7 years ago

I really like this bronzer, it gives you a nice bronze-glow (not to intense) and natural

5 people found this review helpful. Did you?

About reviewer (19 reviews)

Age19-24

SkinOily, Fair

HairBrown

EyesBrown


5.0
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7 years ago

I'm a NC15 in face but darker on the neck since the face is the only place I put on sunscreen. This bronzer is perfect for warming up my face to match the rest of my body. It does have a sheen on it t...Read more

5 people found this review helpful. Did you?

About reviewer (1 reviews)

Age19-24

SkinAcne-prone, Fair

HairBrunette

EyesHazel


1.0
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7 years ago

For reference my skin tone is NC30-35 with strong yellow undertone. I gerneally really like Wet n Wild products but this one is such a dud for me. First of all, you cannot tell by looking at the pan...Read more

4 people found this review helpful. Did you?

About reviewer (106 reviews)

Age36-43

SkinCombination, Medium, Warm

HairBlack, Straight, Medium

EyesBlack


4.0
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8 years ago

I personally dislike this as a bronzer because its a bit too shimmery for me, but i use it everyday as a setting/finishing powder! Works great, locks everything in place AND gives you a gorgeous radia...Read more

11 people found this review helpful. Did you?

About reviewer (2 reviews)

AgeUnder 18

SkinCombination, Tan

HairBlack

EyesBlack


5.0
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8 years ago

I picked up this bronzer a few months ago and I use it almost daily. I find it's a great one for my low maintenance look. There is a slight shimmer to it but it's not overdone. For around $3 you ge...Read more

6 people found this review helpful. Did you?

About reviewer (192 reviews)

Age44-55

SkinCombination, Other, Not Sure

HairBrown, Other, Other

EyesGreen


5.0
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8 years ago

For a light but not super pale complexion (er, NC20 maybe? It's been ages since I used MAC) this is perfect. It is first of all cheap and a really lovely big wide pan which accommodates large floofy b...Read more

5 people found this review helpful. Did you?

About reviewer (20 reviews)

Age36-43

SkinOther, Other

HairOther

EyesOther


3.0
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8 years ago

I was hoping this would be a clear, golden brown. Unfortunately it was a bit more orange than I was hoping it would be. I have fair yellow/olive/peach skin and this was rather sheer, quite shimmery,...Read more

2 people found this review helpful. Did you?

About reviewer (279 reviews)

Age36-43

SkinCombination, Fair, Neutral

HairBrunette, Curly, Coarse

EyesGray


1.0
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8 years ago

I wanted to love this product, but I want my $4.99 back. This is not really a bronzer but a shimmery gold highlight. Looks terrible over the face as a bronzer it has SPARKLES. Pigmentation is near ...Read more

9 people found this review helpful. Did you?

About reviewer (52 reviews)

Age36-43

SkinAcne-prone, Fair-Medium, Neutral

HairBrunette, Wavy, Medium

EyesHazel


5.0
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8 years ago

This is the product that's going to simplify and revolutionize my makeup routine for this summer. I'm fair (NW20 or so) and this shows up on me as a golden glow with no glitter. I can use it all over ...Read more

12 people found this review helpful. Did you?

About reviewer (94 reviews)

Age56 & Over

SkinVery Oily, Fair-Medium, Cool

HairSilver, Straight, Coarse

EyesBrown


3.0
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8 years ago

I wanted to love this after reading all the great reviews, but I don't. The bronzer is too much like a subtle highlighter and has a bit of a yellowish tinge. Because of the sheen it accentuates my por...Read more

3 people found this review helpful. Did you?

About reviewer (27 reviews)

Age36-43

SkinCombination, Fair-Medium, Not Sure

HairBlond, Straight, Fine

EyesGreen


5.0
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8 years ago

I use this daily to give my skin some warmth . I am more of a light golden nc30 and this shade suits me to a T. Gives me a warm glow without looking overly made up. Powder is not fully matte hence it ...Read more

1 person found this review helpful. Did you?

About reviewer (612 reviews)

Age30-35

SkinAcne-prone, Fair-Medium

HairBlack

EyesBrown


5.0
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8 years ago

the best bronzer! no shimmer, gives a pretty golden glow, perfect for light skin! better than most expensive bronzers.

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About reviewer (40 reviews)

AgeUnder 18

SkinDry, Fair-Medium

HairBlond

EyesBlue


4.0
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9 years ago

Huge pan with lots of product. The color works on my fair/medium skin. It is not shimmery and can actually be used for slight contouring, as well as a bronzer. Crazy low price.

1 person found this review helpful. Did you?

About reviewer (133 reviews)

Age44-55

SkinDry, Fair-Medium, Neutral

HairBlond, Wavy, Fine

EyesBlue


5.0
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9 years ago

This bronzer is absolutely spot on! It has great pigmentation and blends into the skin flawlessly. I recommend this to more light to medium skin tones, it can be used for a subtle bronzed look and bui...Read more

3 people found this review helpful. Did you?

About reviewer (35 reviews)

Age19-24

SkinOily, Fair-Medium, Warm

HairBrunette, Wavy, Other

EyesBrown