Feria Multi-Faceted Shimmering in Auburn Brown

I always use feria. The only ones that have disappointed me are the "power reds" but that might not be ferias fault, being that red just washes out fasts (molecules are too big and all) I died my...

I am confused about this product, the first couple of days that i dyed my hair, my hair was nearly abright red. Not the auburn brown that i wanted. Now that im washing my hair, the color is fading...