74%
would repurchase
4.1/5
package quality

price range

description

This mermaid-worthy formula endures, and the light gel formula never looks cakey. Rigorously field-tested in the ocean as well as sweat-drenched gym conditions, this exclusive Japanese formula refuses to budge. A special microcrystalline wax works with the dense, fuzzy brush to increase seductive length and volume, all while never flaking off and compromising your lashes' natural feathery texture. Mermaids can now sing their siren songs with abandon, and high maintenance types can cry all they want.

ingredients

Isododecane, Polyethlene, Dextrin Palmitate, Microcrystalline Wax, Trimethylsiloxysilicate, Cera Alba (Beeswax), Dimethicone, Rayon, Nylon-66, Disteardimonium Hectorite, Propylene Carbonate, Phenoxyethanol, Aqua (Water), Tocopherol. May Contain: CI 77891 (Titanium Dioxide), CI 77499 (Iron Oxides).

Reviews

Reviews


1.0
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11 years ago

I bought this product based on MUA reviews and I was pretty disappointed. Reading about it here led me to believe it would be my HG, sadly it didn't live up to the hype and I returned it. I'm not...

About reviewer (18 reviews)

Age19-24

SkinDry, Fair-Medium, Not Sure

HairOther, Straight, Medium

EyesBrown



3.0
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11 years ago

I want to try this mascara because alot of nice reviews swearing by it's waterproof power......but for me it still smudges so it's not the one for me......

About reviewer (395 reviews)

Age30-35

SkinCombination, Fair-Medium

HairBlack

EyesBlack


4.0
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11 years ago

I really enjoyed this mascara. I really did. It was my first high-end mascara after finding out that most waterproof mascaras in the drugstore were, in fact, not sebum-proof at all and so...

About reviewer (222 reviews)

Age19-24

SkinOily, Medium, Warm

HairBlack, Straight, Fine

EyesBrown


5.0
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11 years ago

I have found my new Holy Grail mascara! That said, this mascara serves a very specific purpose, so there are some things that it does and does not deliver, which I will outline here. This...

About reviewer (4 reviews)

Age25-29

SkinDry, Fair

HairBrunette

EyesBrown


4.0
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11 years ago

Let me start. I am a FREAK about my lashes. Some people have bad hair days I have bad eyelash days (not really anymore!) I'm very OCD bout my lashes and use a curler (tweezerman) I always was...

About reviewer (5 reviews)

Age25-29

SkinCombination, Fair-Medium

HairBrunette

EyesBlue


3.0
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11 years ago

This product definitely does not live up to its claims. I certainly can't go swimming with it which is fine but urban decay shouldn't make false claims. That's annoying. It has actually left me...

About reviewer (21 reviews)

Age30-35

SkinCombination, Fair, Warm

HairBrown, Curly, Medium

EyesHazel


3.0
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11 years ago

I wouldn't buy this again because even though it truly lengthened my lashes it made them look very thin and spider leg like. It was also not fully waterproof however it was really water resistant....

About reviewer (834 reviews)

Age30-35

SkinNormal, Fair, Neutral

HairBrunette, Straight, Other

EyesBrown


4.0
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11 years ago

I am on the fence with this mascara. It is the only mascara that I've tried so far that is able to hold a curl (I have straight Asian eyelashes that point downward). The curl lasts throughout the...

About reviewer (29 reviews)

Age19-24

SkinCombination, Fair-Medium, Warm

HairBlack, Straight, Fine

EyesBrown


5.0
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11 years ago

Bought this on a whim and was not disappointed. Was in fact really pleased with the product. This adds volume and length to my lashes without weighing it down. Best of all, it holds curls very...

About reviewer (2 reviews)

AgeUnder 18

SkinCombination, Fair-Medium, Warm

HairBlack, Relaxed, Medium

EyesBlack


3.0
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from

11 years ago

I really wanted to love this mascara after reading amazing reviews about it. But I'm sad to admit that it will not replace my Diorshow Iconic Waterproof. I agree with most reviews that it does...

About reviewer (21 reviews)

Age25-29

SkinCombination, Fair, Not Sure

HairBlack, Other, Other

EyesBrown


5.0
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from

11 years ago

I love this mascara. I have short, asian lashes that refuse to hold a curl after I apply mascara. What I look for is long lashes, and this mascara definitely gives it. It stays all day with no...

About reviewer (2 reviews)

Age19-24

SkinSensitive, Fair-Medium

HairBlack

EyesBrown


5.0
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11 years ago

I love this mascara!!! I have purchased it many times over now and it is my go to mascara for beach,rainy,party, wedding days. Any time I need my mascara to make my eyes look amazing & last! I will...

About reviewer (48 reviews)

Age25-29

SkinAcne-prone, Medium, Neutral

HairBrunette, Straight, Medium

EyesBrown


5.0
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11 years ago

One word: AH-MAZING!!!!! This makes my lashes so, so long. I get asked all of the time if I am wearing fake eyelashes with this mascara. I love it. Not to mention it is amazingly waterproof. I wore...

About reviewer (28 reviews)

Age19-24

SkinNormal, Fair

HairBrunette

EyesBrown


5.0
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11 years ago

Soooo happy! I have barely-there, sparse, thin lashes. On top of that, one eyelid is very hooded, which presses down on my lashes and flattens out the curl. Well, after years of trying different...

About reviewer (1 reviews)

Age44-55

SkinOther, Other

HairOther

EyesOther


4.0
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11 years ago

Love this mascara! It helped my short lashes look very long and voluminous! If you love waterproof mascara this is perf for you! I cried my eyes out while wearing this mascara and all my makeup...

About reviewer (21 reviews)

AgeUnder 18

SkinOily, Fair-Medium

HairBrown

EyesBrown


3.0
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11 years ago

I really wanted to love this mascara but due to the constant smudging I would get, it wasn't worth the trouble it was causing. This lengthens your lashes but adds very little volume. This mascara...

About reviewer (172 reviews)

Age19-24

SkinCombination, Fair, Cool

HairBlack, Straight, Fine

EyesBrown


3.0
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from

11 years ago

I honestly do not know why I bought this (lol). I went into Ulta one day and I saw this mascara and was like sure, why not? Jenn Im (clothesencounters). Jenn (frmheadtotoe), and Claire Marshall...

About reviewer (34 reviews)

AgeUnder 18

SkinCombination, Medium, Warm

HairBrown, Straight, Fine

EyesBrown


5.0
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11 years ago

I'm Asian, but I wouldn't say I have a huge problem finding mascaras that I like - I suppose I am lucky to be slightly more lash-endowed than the average Asian, and my lashes don't point downwards....

About reviewer (29 reviews)

Age19-24

SkinAcne-prone, Fair-Medium, Warm

HairBlack, Straight, Medium

EyesBlack


5.0
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11 years ago

Why have I not discovered this mascara sooner?! I had been settling with the Lancome Hypnose mascara for over five years and I stuck with it even though it didn't always do what I wanted a mascara...

About reviewer (9 reviews)

Age30-35

SkinAcne-prone, Fair, Not Sure

HairBlack, Straight, Medium

EyesBrown


5.0
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11 years ago

I think it's fair to say that I've finally found my HG mascara! YAY! Believe me I have tried so many mascaras with almost none that was even close to an HG before. Being an Asian, I have the...

About reviewer (13 reviews)

Age36-43

SkinCombination, Medium, Warm

HairBlack, Wavy, Medium

EyesBrown