44%
would repurchase
3.7/5
package quality

price range

description

ingredients

ammonia

Reviews

Reviews


1.0
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9 years ago

The smell was very overpowering. It stung my eyes whenever it got too close and I had to take breathing breaks. It might have been worth it if the colour turned out nice but the effect was...

About reviewer (7 reviews)

Age25-29

SkinSensitive, Fair-Medium

HairBrown

EyesBrown



1.0
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10 years ago

I found this at a discount store, and now I understand why it was there. I'm a blonde who dyes her hair black, and I used the Pure Black shade. First of all the dispenser is terrible. The pump...

About reviewer (138 reviews)

Age30-35

SkinAcne-prone, Fair, Neutral

HairBlond, Wavy, Medium

EyesBlue


1.0
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10 years ago

Never again! Not having to mix the color and developer seemed like a nice feature, as did the opportunity to save the unused portion since my hair is very short. Application of the mousse wasn't...

About reviewer (3 reviews)

Age56 & Over

SkinNormal, Fair-Medium

HairBrown

EyesGreen


4.0
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11 years ago

Let me start by saying that My hair color is probably a 5 and I like to have a 7/8. My first experience with this product was with a 6 shade (600, I Think). It was very, very dark and I didn´t like...

About reviewer (80 reviews)

Age36-43

SkinAcne-prone, Fair-Medium, Neutral

HairBrown, Wavy, Medium

EyesBrown


4.0
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11 years ago

I love this dye :) I've just coloured my hair with the 415 Pure Brown, it's great. I've had real disasters with my hair, I Ombred it last year and loved it but then for some freak reason I decided...

About reviewer (17 reviews)

AgeUnder 18

SkinSensitive, Fair-Medium, Warm

HairBrunette, Curly, Medium

EyesBrown


1.0
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11 years ago

This is the last time I DIY colour my hair. I got this on and days later I got an itchy scalp and everytime I rAn my hands through my hair, I'll be clutching at inches of hair.

About reviewer (61 reviews)

Age30-35

SkinVery Dry, Tan, Warm

HairBrunette, Wavy, Fine

EyesBrown


2.0
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11 years ago

I decided to give the "mousse" a go for the first time since it seemed relatively easier to apply at home. I have been dying my hair for over 10 years now, from what I have experienced, I learnt...

About reviewer (2 reviews)

Age30-35

SkinCombination, Medium

HairOther

EyesOther


4.0
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from

11 years ago

I've been using this brand of hair color for about 6 months. My natural hair color is golden brown with a little red in it. I used L'oreal Feria hair color for years, but I got tired of the mess...

About reviewer (1 reviews)

Age44-55

SkinSensitive, Fair-Medium

HairBrunette

EyesGreen


1.0
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11 years ago

I had used this product before and wasn't a huge fan as I found it messy and didn't like the fact that it hardened in my hair, although I had never had any color issues with it. However, I decided...

About reviewer (1 reviews)

Age19-24

SkinAcne-prone, Fair-Medium

HairBrunette

EyesBrown


1.0
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11 years ago

This has been a complete nightmare. I've only used permanent color from Wal-Mart twice in my life. I usually put a semi-permanent hair color on my hair which has always been fine. I put the...

About reviewer (1 reviews)

Age44-55

SkinNormal, Fair

HairBrunette

EyesGreen


1.0
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11 years ago

I have never written a bad review in my life, but felt compelled to write about this product. I saw an advertisement for this product and fell madly in love with the colour. After a week of...

About reviewer (1 reviews)

Age19-24

SkinNormal, Medium

HairBrunette

EyesHazel


5.0
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11 years ago

Absolutely love this hair color. I have used Pure Light Brown, and now use Pure Medium Brown. Easy to use and looks so rich. Easy to use. Color looks darker in my hair than on the box. but that is...

About reviewer (74 reviews)

Age19-24

SkinOily, Fair, Neutral

HairBrunette, Wavy, Medium

EyesBrown


5.0
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11 years ago

I am shocked at all the bad reviews of this product. I tried this for the first time a few days ago as I wanted to dye my hair a medium brown. I was a coloring my hair blonde for years( really...

About reviewer (1 reviews)

Age44-55

SkinNormal, Medium

HairBrunette

EyesHazel


4.0
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11 years ago

I've used this in four pretty different colors: Pure Dark Brown, (Bright?) Beige Blonde, Flaming Copper, and Pure Light Brown. It's definitely true that Sublime Mousse colors turn out a shade or...

About reviewer (57 reviews)

Age19-24

SkinVery Dry, Fair, Cool

HairBrown, Straight, Medium

EyesHazel


5.0
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11 years ago

I normally go to a salon for my colour, but I got my hair dyed medium brown after being blonde for a long time, and after spending over $150, the colour completely washed out after 2 washes. I...

About reviewer (1 reviews)

Age25-29

SkinNormal, Fair

HairBrown

EyesGreen


1.0
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11 years ago

I'm in my 50s and wish I had read these reviews before purchasing this horrible product. The other 1-star posters have said it all--dry damaged hair, poor color coverage... Just terrible. Avoid...

About reviewer (1 reviews)

Age56 & Over

SkinDry, Fair-Medium, Not Sure

HairBrunette, Wavy, Other

EyesHazel


3.0
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11 years ago

I used 30 Pure Darkest Brown a few days ago. My friend had previously used this product and warned that the color would come out a couple shades darker than expected. I should have listened! My...

About reviewer (1 reviews)

Age19-24

SkinNormal, Fair-Medium, Neutral

HairBrunette, Wavy, Medium

EyesBrown


1.0
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11 years ago

I bought this product a long time ago and absolutely hated it as I felt it didnt actually do anything to my hair.However I recently bought it again as I was in a rush and totally forgot that It was...

About reviewer (1 reviews)

Age19-24

SkinNormal, Fair-Medium

HairBrown

EyesBlue


4.0
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12 years ago

After spending time looking up reviews and other such info on the Internet, I knew that a foam would be best for me personally to try. I debated between the different ones, and chose this one...

About reviewer (8 reviews)

Age25-29

SkinNormal, Olive, Not Sure

HairBrunette, Straight, Medium

EyesHazel


5.0
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12 years ago

Love love love it! I use 900, light blonde & love everything about it. So easy to use. I get heaps ofcompliments. Long lasting & my hair feels great!

About reviewer (1 reviews)

Age36-43

SkinOther, Fair

HairBlond

EyesBlue