59%
would repurchase
4.1/5
package quality

price range

description

ingredients

Aqua (Water), Paraffin, Stearic Acid, Cera Alba ((Beeswax) Cire D'Abeille), Isododecane, Trimethylsiloxysilicate, Hydrogenated Polycyclopentadiene, C30-45 Alkyl Dimethicone, Cera Carnauba ((Copernicia Cerifera (Carnauba) Wax) Cire de Carnauba), Trisiloxane, Triethanolamine, Polymethylsilsesquioxane, Bis-Vinyl Dimethicone/Dimethicone Copolymer, Hydrogenated Olive Oil Stearyl Esters, Isosteareth-200 Linoleate, Acacia Senegal Gum, Panthenol, Hydrolyzed Wheat Protein/PVP Crosspolymer, Phytantriol, Tocopheryl Acetate, Magnesium Ascorbyl Phosphate, Nylon-6, Simethicone, Dimethicone, Butylene Glycol, Hexylene Glycol, Phenoxyethanol, Caprylyl Glycol, 1,2-Hexanediol. May Contain: Titanium Dioxide (CI 77891), Black 2 (CI 77266), Iron Oxides (CI 77491, 77492, 77499).

Reviews

Reviews


5.0
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11 years ago

I love this mascara, just as I love all Almay mascaras. I have vey sensitive eyes with contacts and Almay is one of the few makeup lines who mascaras do not irritate my eyes in any way. This...

About reviewer (55 reviews)

Age25-29

SkinSensitive, Fair-Medium

HairBlond

EyesBlue



5.0
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11 years ago

i'm really surprised with the negative reviews. first of all, i have really short and thin lashes so mascara is definitely a must-have. i finally found another HG mascara! (the other one is...

About reviewer (13 reviews)

Age19-24

SkinAcne-prone, Medium, Not Sure

HairBrunette, Relaxed, Other

EyesBrown


4.0
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11 years ago

I've been using this mascara for about 4 months now and I really like it! I have pretty normal eyelashes, not too thin or thick, pretty naturally curly. It lengthens very nicely, volumizes...

About reviewer (32 reviews)

Age19-24

SkinCombination, Fair-Medium, Warm

HairBrown, Wavy, Medium

EyesBrown


4.0
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11 years ago

I really like this mascara and i have been using it for a long time. My lashes have a tendency to fall out when I use mascara all the time, which is the reason that I bought this mascara and I'm...

About reviewer (9 reviews)

Age19-24

SkinSensitive, Fair-Medium, Neutral

HairBlond, Straight, Medium

EyesBlue


4.0
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11 years ago

This is currently my second go-to mascara. I like how it lengthens, holds my curl, and keeps my lashes natural-looking yet fuller. I use it with Full-N-Soft WP so I haven't tried it alone in...

About reviewer (15 reviews)

Age25-29

SkinAcne-prone, Olive, Warm

HairBlack, Wavy, Medium

EyesBrown


5.0
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11 years ago

Omg! I was so surprised to see all the negative comments here!! I bought this mascara upon hearing review from emilynoel channel!! This mascara works exactly the way emily described it. It doesn't...

About reviewer (3 reviews)

Age19-24

SkinOily, Fair

HairBlack

EyesBlack


2.0
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11 years ago

AUGH get waterproof...MAKEs my lashes sooo long and not clumpy but one yawn and instantly I'm a raccoon

About reviewer (24 reviews)

Age19-24

SkinVery Dry, Fair, Cool

HairBrunette, Wavy, Medium

EyesBrown


2.0
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11 years ago

Much like some of the other reviewers, I bought this on suggestion from Emily Noel. I have short, stubby Asian lashes and always need to curl. This mascara broke cardinal rule number one, it didn't...

About reviewer (2 reviews)

Age30-35

SkinCombination, Medium, Warm

HairBlack, Wavy, Medium

EyesBrown


4.0
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11 years ago

Oh this mascara!!! By far one of my favorites! It makes the lashes look perfect!!!! It adds volume, length, and holds a curl nicely! My only issue with the non waterproof formula is that it smudges...

About reviewer (43 reviews)

Age19-24

SkinDry, Fair-Medium, Neutral

HairBrunette, Wavy, Medium

EyesBrown


5.0
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11 years ago

My mom had this in the bathroom one day and as a mascara junkie, I had to try it. It truly is an awesome mascara. It makes my already long lashes super long but extremely natural looking. They are...

About reviewer (185 reviews)

Age19-24

SkinNormal, Fair

HairBrunette

EyesBrown


5.0
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11 years ago

This is the BEST, and I didn't have to spend a ton of money. I curled my lashes first. Then, I only needed two coats. It's not a false-lash look for me, but it very, very close. This mascara...

About reviewer (82 reviews)

Age36-43

SkinOther, Fair

HairBrunette

EyesBrown


5.0
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11 years ago

Without a doubt the best drug store mascara I've ever used. I never buy Almay and usually don't use drug store mascara, a friend told me to buy this, said its made her eyelashes visibly longer. I...

About reviewer (29 reviews)

Age30-35

SkinDry, Medium, Neutral

HairBlond, Curly, Medium

EyesBlue


4.0
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11 years ago

I keep coming back to this mascara even though I'm not an Almay fan. I cant say that my lashes are growing as a result of this formula but it's gentle, non-irritating, lasting (no raccoon eyes) and...

About reviewer (19 reviews)

Age36-43

SkinCombination, Tan, Not Sure

HairBlack, Other, Other

EyesBrown


5.0
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12 years ago

I love this mascara!! I must admit, at first I was pretty disappointed. After the first application, it lengthens & adds a bit of volume. Nothing special compared to other mascaras I've used. ...

About reviewer (2 reviews)

Age25-29

SkinNormal, Tan

HairBlack

EyesBrown


4.0
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12 years ago

I purchased the waterproof version of this mascara after hearing a rave review from emilynoel83 on YouTube. I like the naturally dark eyelashes this mascara gives and the mascara scent is...

About reviewer (34 reviews)

Age19-24

SkinCombination, Medium

HairBlack

EyesBlack


3.0
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12 years ago

I heard ppl rave about this mascara on youtube so I thought I'd give it a whirl. Turns out it clumps like crazy on my lashes! And I've never been a waterproof mascara type of girl so I don't know...

About reviewer (46 reviews)

Age25-29

SkinDry, Fair-Medium

HairBlack

EyesBrown


1.0
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12 years ago

Seriously, this is the WORST mascara I've ever tried. I bought it after hearing Emily Noel rave about it and I've gotta say I'm very disappointed. I have dry skin and bought the waterproof version...

About reviewer (1 reviews)

Age30-35

SkinCombination, Olive, Warm

HairBrunette, Curly, Fine

EyesBrown


2.0
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12 years ago

After hearing great reviews about this mascara by Emilynoel, I will have to say that im actually disappointed in this mascara. I like the mascara for the following reasons: I love the brush,...

About reviewer (144 reviews)

Age30-35

SkinCombination, Other, Not Sure

HairBrown, Other, Other

EyesBrown


2.0
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12 years ago

I bought this after hearing Emily Noel, one of my absolute favorite youtube gurus, rave about it. I love her and she usually shares the same tastes as me so when I needed a new mascara I picked it...

About reviewer (43 reviews)

Age19-24

SkinOily, Medium, Neutral

HairBrunette, Curly, Coarse

EyesBrown


4.0
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12 years ago

There have been a lot of negative reviews on this product, even on Beautipedia, but Emily Noel gave it a thumbs up, so I decided to give it a shot. I really like this mascara. I am impressed...

About reviewer (29 reviews)

Age30-35

SkinNormal, Fair-Medium, Not Sure

HairBlack, Other, Other

EyesGreen