66%
would repurchase
4.0/5
package quality

price range

Reviews

Reviews


5.0
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10 years ago

I was looking for a nice, solid, rich dark brown hair color and that is what I got. It does have some slight red tones to it in the light which I didn't expect but they do look nice. It is dark...

About reviewer (13 reviews)

Age30-35

SkinCombination, Fair-Medium

HairBrown

EyesBrown



5.0
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11 years ago

Way better than the original. A much more complex, rich shade of brown that actually looks like chocolate! <3 Lasts longer and leaves hair soft, shiny and thicker feeling. Will definitly...

About reviewer (13 reviews)

Age30-35

SkinCombination, Fair

HairBrunette

EyesGreen


4.0
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12 years ago

Great color, I used it today to cover a medium brown that had gone way too light, old blonde color was also showing of at the tips, left it for 10 minutes on dry hair as recommended and color came...

About reviewer (187 reviews)

Age36-43

SkinVery Dry, Fair, Cool

HairBrunette, Wavy, Fine

EyesGreen


2.0
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13 years ago

color is not true to the box...ended up with red tones that are impossible t get rid of.. ugh!

About reviewer (12 reviews)

Age25-29

SkinAcne-prone, Fair

HairBrunette

EyesGreen


4.0
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14 years ago

I typically don't stray from Ion Color Brilliance from Sally Beauty. I've also used Wella demi in the past. This is my first drugstore hair color, which I was a little reluctant to try. I like...

About reviewer (297 reviews)

Age

SkinSensitive, Fair-Medium, Cool

HairBrown, Straight, Medium

EyesBrown


5.0
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from

14 years ago

I purchased this product after using Natural Instincts Hazelnut - Medium Brown for years. Rich Color Creme - Medium Brown is the identical color to Hazelnut. The only difference between the two is...

About reviewer (65 reviews)

Age44-55

SkinCombination, Medium

HairBrown

EyesBrown




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