83%
would repurchase
4.0/5
package quality

price range

description

ingredients

POTASSIUM PERSULFATE ,SODIUM METASILICATE ,MAGNESIUM CARBONATE ,AMMONIUM PERSULFATE ,MINERAL OIL ,ORYZA SATIVA (RICE) STARCH ,SODIUM STEARATE ,HYDROXYETHYLCELLULOSE ,EDTA ,FRAGRANCE ,SILICA ,ULTRAMARINES ,HYDROXYPROPYL GUAR ,COCOS NUCIFERA (COCONUT) OIL ,GARDENIA TAHITENSIS FLOWER EXTRACT ,TOCOPHEROL

Reviews

Reviews


2.0
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8 years ago

This review is for the packets of the Ion Brilliance Ammonia Free bleach. I naturally have light ash brown hair that I dye blue black with a semi-permanent haircolor. I stopped dying it for about...

About reviewer (10 reviews)

Age30-35

SkinCombination, Fair-Medium

HairOther

EyesGreen



4.0
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9 years ago

The woman who said it didn't mix at all with Olaplex, didn't mix the bleach & developer together BEFORE putting olaplex in it, which clearly states on the box to do before hand. I've been using...

About reviewer (1 reviews)

Age19-24

SkinVery Dry, Fair

HairBlond

EyesGray


1.0
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9 years ago

This wasn't the worst powder lightener I've tried (Blond Brilliance holds that title). However it was still pretty damn horrible. The powder would not mix with the developer. I don't know what...

About reviewer (525 reviews)

Age25-29

SkinOther, Other, Neutral

HairBlond, Other, Fine

EyesOther


5.0
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9 years ago

I use to always just dye my brown hair a light blonde so I would end up with dirty blonde hair but my roots would always get darker and darker. So I went to the salon got my full head of hair one...

About reviewer (1 reviews)

AgeUnder 18

SkinDry, Medium

HairBlond

EyesHazel


5.0
Created with Sketch.

9 years ago

I buy this buy the pound. It works best with the Sensitive Scalp Developer. It is amazing. I have been doing my own hair for 3 years and have tried many lighteners,this one by far is the best. It...

About reviewer (4 reviews)

AgeUnder 18

SkinNormal, Fair-Medium, Warm

HairBrunette, Straight, Coarse

EyesGreen


5.0
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9 years ago

As a listened cosmotologist I use many Ion Volor Brillance products. Their powder lightener is my FAVORITE. As far as negative reviews about this product, it's user error. I don't care how many...

About reviewer (1 reviews)

Age25-29

SkinNormal, Medium

HairBrunette

EyesBlue


4.0
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10 years ago

I honestly believe, no offense, but a lot of negative reviews of any bleach product are operator error. And you can be very experienced with color as a DIYer (cannot speak for professionals...

About reviewer (86 reviews)

Age19-24

SkinNormal, Fair-Medium, Neutral

HairBlond, Wavy, Medium

EyesBlue


4.0
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10 years ago

I bought this because I wanted to bleach my hair and I've never died/bleached it before so I had virgin hair. I read millions of reviews for different bleaches and this one seemed to have the best...

About reviewer (2 reviews)

AgeUnder 18

SkinAcne-prone, Medium, Cool

HairBrunette, Other, Other

EyesBrown


1.0
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10 years ago

okay so this was horrible. i mixed it with 30 volume developer. i left it on my hair for 20 minutes maximum. my scalp started tingling after a few minutes and by the end of 20 minutes parts of my...

About reviewer (357 reviews)

Age30-35

SkinCombination, Fair-Medium, Not Sure

HairBrown, Wavy, Other

EyesBrown


5.0
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10 years ago

I buy this in a tub at Sally's with 30 cream developer and I have naturally dark brown to black Asian hair. I get to blonde in one sitting with minimal damage. It's a blue powder so it eliminates...

About reviewer (22 reviews)

Age19-24

SkinNormal, Tan

HairBlond

EyesBrown


5.0
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11 years ago

Fabulous! I have died my hair dark for a long time & wanted highlights, I used a highlighting cap, 30 volume developer & left on for maybe 5 min tops. Perfect honey highlights!!!

About reviewer (4 reviews)

Age36-43

SkinCombination, Olive, Not Sure

HairRed, Wavy, Medium

EyesBrown


5.0
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12 years ago

I love this brand! I have very dark brown hair and it's very hard for me to get blonde! But after using this... I now have ombré hair (honey blonde) on the bottom and within 5-10 minutes of...

About reviewer (2 reviews)

Age30-35

SkinNormal, Fair-Medium, Not Sure

HairBrown, Straight, Medium

EyesHazel


5.0
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12 years ago

I love this bleach powder! I have very dark brown hair, either level 1 or 2 I'm not sure. It has been very hard for me to get platinum blonde hair in the past, but this time it was much easier. I...

About reviewer (19 reviews)

AgeUnder 18

SkinDry, Medium, Warm

HairBlack, Wavy, Fine

EyesBlack


5.0
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12 years ago

I have naturally medium ash blonde hair. Over the last year I have gradually gone to a super light blonde. I started off going to a salon and getting highlights. I eventually lightened up my base...

About reviewer (14 reviews)

Age19-24

SkinCombination, Fair

HairBlond

EyesBlue


5.0
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12 years ago

I must say this is probably the best powder bleach I have ever used. My natural hair color is a level 7 and I was not necessarily looking to be a platinum blonde but sure enough I became one with...

About reviewer (5 reviews)

Age19-24

SkinNormal, Medium

HairBrown

EyesHazel


5.0
Created with Sketch.

13 years ago

The ONLY bleach I use now. I have used Redken, Paul Mitchell, Matrix, Wella...basically every professional brand out there and my hair always ended up yellowy. ION is the only one that 1) didnt...

About reviewer (10 reviews)

Age19-24

SkinAcne-prone, Fair, Cool

HairBlond, Straight, Fine

EyesBrown


5.0
Created with Sketch.

14 years ago

This is one of the most gentle lighteners that I've used! It gets my medium/ dark brown hair to a white blonde with minimal damage and in one application. (: I use a 30 vol. developer with it...

About reviewer (22 reviews)

Age19-24

SkinVery Oily, Fair, Neutral

HairOther, Wavy, Medium

EyesBrown


3.0
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15 years ago

This powder lightener worked well for giving my mom non-brassy highlights, but when I used it to touch up my roots it didn't perform as well as other lighteners I have tried. Interestingly, my...

About reviewer (1249 reviews)

Age30-35

SkinCombination, Fair-Medium, Cool

HairBlond, Curly, Fine

EyesBlue