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3.6

68 reviews

54%
would repurchase
3.9/5
package quality

price range

Reviews

Reviews


4.0
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13 years ago

This is a pretty "pure" scent, so the name is fitting. It's not too complex, it's a nice, sweet smell that's good for every day. To me, it's not as candy-sweet as some of the other popular scents...

About reviewer (383 reviews)

Age25-29

SkinVery Oily, Tan, Warm

HairBlack, Other, Medium

EyesBlack



4.0
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13 years ago

Dkny pure is clean and warm. It smells almost a little soapy to me, but not in a bad way. It reminds me of fresh clean sheets, and just stepping out of the shower, and vanilla flowers. It's...

About reviewer (9 reviews)

Age19-24

SkinCombination, Olive

HairBrunette

EyesBrown


5.0
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13 years ago

First off, I'm not really into perfume, but PURE is simply delightful. The smell is clean and fresh. I always get compliments when I wear it. I hope Sephora will soon carry the rollerball version...

About reviewer (1 reviews)

Age25-29

SkinOther, Fair

HairBlond

EyesBlue


4.0
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13 years ago

My favourite fragrance! It's so fresh and clean and subtle that I totally love wearing it and find it doesn't irritate me at all (I have some minor allergies to some perfumes). A great perfume for...

About reviewer (283 reviews)

Age25-29

SkinAcne-prone, Tan, Not Sure

HairBlack, Other, Other

EyesBrown


4.0
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13 years ago

I love this sent, but it fades quite fast. Does anyone know of something similar but slighty stronger and longer lasting?

About reviewer (1 reviews)

Age19-24

SkinDry, Fair

HairBlond

EyesGray


1.0
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13 years ago

Really nasty, sickening sweet, and very cheap smelling. Also gave me an instant migraine. Pedestrian, boring, and absolutely nothing memorable about it other than the headache it gave me.

About reviewer (106 reviews)

Age44-55

SkinCombination, Fair-Medium

HairBlond

EyesBrown


4.0
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13 years ago

When smelling this Pure is not the first word that comes to mind. It's to warm and cozy for that. Nonetheless I still like it. Not a signature scent, but I wouldn't object to owning a small...

About reviewer (57 reviews)

AgeUnder 18

SkinVery Oily, Fair-Medium, Warm

HairBlond, Relaxed, Other

EyesGreen


2.0
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13 years ago

I completely agree with rallu. This is a nice, clean scent ... but totally unimpressive. Not bad. Just unremarkable. Glad I only got a sample.

About reviewer (703 reviews)

Age56 & Over

SkinCombination, Fair-Medium, Not Sure

HairBrown, Wavy, Fine

EyesBrown


3.0
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13 years ago

I had a sample of this. It's a very nice, clean scent but nothing WOW.

About reviewer (457 reviews)

Age30-35

SkinCombination, Fair-Medium, Warm

HairBrunette, Straight, Fine

EyesBrown


4.0
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14 years ago

I was a CK One girl in high school, then, in college, I fell in love with really heady, warm, sweet spicy scents-I spent those years and my early twenties wearing Casmir by Chopard, and it served...

About reviewer (13 reviews)

Age30-35

SkinDry, Tan, Not Sure

HairBrown, Straight, Fine

EyesBrown


3.0
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14 years ago

The top notes of Pure DKNY are fabulously divine very nice fresh just a squosh of vanilla but it changed on the dry down I found the dry down very disturbing before you buy it be sure to sample...

About reviewer (266 reviews)

Age44-55

SkinCombination, Fair, Cool

HairBlond, Straight, Fine

EyesHazel


1.0
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14 years ago

This is a very sharp, unpleasant floral with icky vanilla undertones.

About reviewer (608 reviews)

Age56 & Over

SkinCombination, Fair-Medium, Neutral

HairBrunette, Wavy, Fine

EyesHazel


3.0
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14 years ago

How can something that is touted as being 'clean' and 'pure' be so polluted and dirty smelling?. DKNY claims that, "In a world that moves faster everyday, you need a moment of calm, to find beauty...

About reviewer (119 reviews)

Age36-43

SkinCombination, Fair, Cool

HairBlond, Straight, Fine

EyesBlue


3.0
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14 years ago

Got a generously sized sample spray of this. My first impression was that it was pleasant but boring and smells lightly floral and clean like virtually every other department store perfume out...

About reviewer (87 reviews)

Age19-24

SkinCombination, Fair, Cool

HairBrunette, Wavy, Fine

EyesGreen


2.0
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14 years ago

Tried this when it first was released. it sounded like the perfect non-perfumey perfume for me. Alas, I got a HUGE dose of...CUMIN?!?! Is there even cumin IN this? In any event, I ended up...

About reviewer (40 reviews)

Age36-43

SkinVery Dry, Tan, Warm

HairBlack, Curly, Coarse

EyesBrown


3.0
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14 years ago

I like this fragrance, its creamy vanilla sweetness with a hint of fresh. Perfect for spring wear to the office or for a picnic, but definately not date-wear. I wouldn't repurchase it again, cos...

About reviewer (65 reviews)

Age25-29

SkinDry, Olive, Not Sure

HairBrunette, Wavy, Fine

EyesBrown


2.0
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14 years ago

I got a sample of this, and when I first put it on, I loved it -- it starts out smelling very fresh, like one of those candles that purports to smell like clean laundry or sun-dried linen. But...

About reviewer (16 reviews)

Age25-29

SkinAcne-prone, Fair

HairBrown

EyesBrown


4.0
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14 years ago

This is my go-to perfume now. It's warm and comforting, but at the same time there's something alluring about it. My guy friends love it. I like that it's strong enough to notice but still subtle...

About reviewer (87 reviews)

Age19-24

SkinCombination, Fair, Cool

HairBlond, Straight, Medium

EyesBlue


3.0
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14 years ago

If I purchased this (min of $60) then I was able to recieve a $20 Nordstrom gift card (which I used for MAC) so I went and tested it out and overall I liked it. I bought it when it was released...

About reviewer (18 reviews)

Age25-29

SkinCombination, Fair-Medium

HairBrown

EyesBrown


4.0
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14 years ago

Clean and soft scent, with gentle floral and vanilla overtones. It's pretty. Has decent staying power, at least a few hours. It's gentle enough for office wear, but strong enough to wear out. ...

About reviewer (383 reviews)

Age36-43

SkinNormal, Other, Cool

HairBrunette, Other, Other

EyesBrown