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3.8

84 reviews

65%
would repurchase
4.0/5
package quality

price range

description

ingredients

Aqueous Extracts: Aloe Barbadensis Leaf Extract, Anthemis Nobilis (Chamomile) Flower Extract, Calendula Officinalis Flower Extract, Camellia Oleifera (Tea) Leaf Extract, Ammonium Lauryl Sulfate, Isostearamidopropyl Morpholine Lactate, Fragrance (Parfum), Polyquaternium-4, Cocamidopropylamine Oxide, Basassuamidopropyl Betaine, Sodium Chloride, Citrus Acid, Disodium EDTA, Methylparaben, Methylchloroisothiazolinone, Methylisothiazolinone

Reviews

Reviews


5.0
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15 years ago

I work for an Aveda salon, and this is by far my favorite shampoo from Aveda. And i sell this the most. I really love this becuase it says its for coarse, textured hair but i use it on my clients...

About reviewer (9 reviews)

Age19-24

SkinOily, Fair-Medium, Cool

HairRed, Straight, Fine

EyesBlue



5.0
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16 years ago

Love it!! I use this several times a week. Supposedly it reduces buildup from shampoo use. It does seem to do that. Pleasant, enlivening scent helps wake me up in the a.m.!

About reviewer (23 reviews)

Age44-55

SkinCombination

HairBrown

EyesGreen


4.0
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16 years ago

This is one of my favorite shampoos and I pretty much always have some in the shower. The smell is amazing and it sticks around which I love. My hair feels so nice and perfect when I use...

About reviewer (32 reviews)

Age25-29

SkinCombination, Fair

HairBrunette

EyesBlue


5.0
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from

16 years ago

I am really loving this. Aveda products can be weird; they are high quality but it can be hard to find the right one for you. Since they aren't cheap, it's hard to experiment. Like many other...

About reviewer (27 reviews)

Age30-35

SkinDry, Fair, Cool

HairBrunette, Straight, Fine

EyesBrown


3.0
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16 years ago

UPDATE (2012-02-17): BOYCOTTING RE. CURRENT ANIMAL TESTING FOR CHINESE MARKET <p> Actual name: BRILLIANT SHAMPOO ("pure-fume" hasn't been in the name in many a year). Updated review, to take into...

About reviewer (442 reviews)

Age30-35

SkinSensitive, Fair, Cool

HairRed, Wavy, Fine

EyesGreen


5.0
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16 years ago

I love love love this shampoo! I'm on my 3rd bottle and I will continue to buy it. It smells amazing and leaves my hair clean without drying it out. I have very thick, dry, colored hair. I have...

About reviewer (36 reviews)

Age25-29

SkinNormal, Fair-Medium

HairBlond

EyesBlue


5.0
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from

16 years ago

Love it, love it, love it. The best shampoo I've ever tried! I keep trying other shampoos but keep coming back to this one. Does not weight your hair down (I have greasy hair) and the smell is...

About reviewer (96 reviews)

Age30-35

SkinCombination, Other, Not Sure

HairBrown, Other, Other

EyesGreen


3.0
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16 years ago

I love the smell, but I'd say this product performs so-so only. This clears up scalp buildup or shampoo buildups, I can feel my hair lighter after using. However it's quite pricey for only a...

About reviewer (255 reviews)

Age19-24

SkinAcne-prone, Fair-Medium, Cool

HairBlack, Other, Other

EyesBrown


5.0
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16 years ago

This is my HG shampoo! First of all, I'm big on scent, and this has a wonderful, clean scent. The product itself removes buildup and is really nice for my thick hair, which is coarse as well. I...

About reviewer (425 reviews)

Age19-24

SkinCombination, Fair-Medium, Neutral

HairBrown, Wavy, Coarse

EyesBlue


4.0
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16 years ago

I bought this in the 8 oz. size along with the matching Brilliant Conditioner. I've already used up the conditioner and went back and bought the big litre jug with the pump, but I still have...

About reviewer (327 reviews)

Age

SkinCombination, Tan, Not Sure

HairBlack, Other, Other

EyesBlack


2.0
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16 years ago

This shampoo made my hair dry and unmanageable. Love Aveda Sap Moss and Damage Remedy, but I can't figure out why anyone would like this shampoo, let alone pay that price for such a bad product. Am...

About reviewer (36 reviews)

Age30-35

SkinCombination, Fair-Medium

HairBrown

EyesHazel


4.0
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from

16 years ago

The only shampoo that is not drying and does not break me out! Sometimes I even skip the conditioner. Love the smell too.

About reviewer (66 reviews)

Age30-35

SkinAcne-prone, Fair-Medium

HairBlack

EyesBrown


4.0
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16 years ago

I like both the shampoo and conditioner. They leave my hair (chin length, blond, fine but semi-wavy) clean and bouncy--perfect for everyday. I really like the smell, but I can see how it would...

About reviewer (7 reviews)

Age30-35

SkinDry

HairBlond

EyesBlue


5.0
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16 years ago

I have african american natural textured hair. I used this for two years with great results. I stopped using it for a while and my hair was awful. I was using pantene relaxed and natural and while...

About reviewer (54 reviews)

Age36-43

SkinNormal, Dark, Not Sure

HairBlack, Curly, Medium

EyesBrown


3.0
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17 years ago

Sorry guys, but I can't get past the smell. It gives me a headache just thinking of the strong smell. I guess I should have realized that it would smell strongly since it was called Pure-fume. Ahhh...

About reviewer (65 reviews)

Age25-29

SkinSensitive, Fair-Medium, Warm

HairBlond, Straight, Fine

EyesHazel


5.0
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17 years ago

This has become my staple shampoo. My hair is wavy but thin and has the tendency to become dry in the back and at the ends. The brilliant shampoo cleanses well without overstripping--in fact it...

About reviewer (3 reviews)

Age25-29

SkinAcne-prone, Fair-Medium

HairBlack

EyesBrown


5.0
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17 years ago

The negative reviews on this shampoo are a bit shocking to me. Since recently donating my hair and getting a short bob w/ highlights it is hard to find products. This shampoo was used on me at the...

About reviewer (118 reviews)

Age19-24

SkinCombination, Olive

HairBrunette

EyesBrown


5.0
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17 years ago

Love this shampoo, makes my hair clean, shiny, with well-defined waves. Performs better than other more expensive shampoos I have purchased.

About reviewer (24 reviews)

Age36-43

SkinAcne-prone, Fair-Medium

HairBlond

EyesGreen


5.0
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18 years ago

Like many Aveda products I think the whole line is trial and error...the same with their scents. This I LOVE, whereas Elixir leave in conditioner smells like manure (I live in farm country and...

About reviewer (50 reviews)

Age25-29

SkinDry

HairBlond

EyesBlue


2.0
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18 years ago

Never had luck with Aveda, tried rosemary mint shampoo ages ago and had a massive hair loss. So stopped using it. Thought may be should give Aveda a shot again and bought the perfum brilliant...

About reviewer (22 reviews)

Age25-29

SkinOily

HairBlack

EyesBlack




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