81%
would repurchase
4.2/5
package quality

price range

description

A cult-favorite for over twenty-five years, our iconic Moisture Foundation was created in the early days of high definition filming. Decades later, it remains an insider favorite for skin-pampering ingredients that enhance the beauty and luster of your natural skin tone. The feather-light foundation boasts the coverage of a cream with the flexible and comfortable moisture of a liquid. Light-diffusing mineral pigments visibly blur pores, fine lines and imperfections while plant-powered moisturizers contribute to lasting skin health. • Infused with 80% moisturizing ingredients • Mineral pigments visibly smooth skin and blur imperfections • Enriched with hydrolyzed yeast and aloe extract to continuously moisturize skin • Contains T3 Oil-- our signature blend of jojoba oil, olive squalane and shea butter—to leave skin soft and supple • Safe for all skin types, even very sensitive skin • Sheer to medium buildable coverage • Long-lasting, natural finish • Not Tested on Animals • Formulated without Artificial Colors, Synthetic Fragrance, Mineral Oil derived from Petroleum, Paraben • Gluten-Free

ingredients

Water, Isotridecyl Isononanoate, Octyldodecyl Lanolate, Sorbitan Isostearate, Cyclopentasiloxane, Butylene Glycol, Glycerin, Tribehenin, Butyrospermum Parkii (Shea Butter) Fruit, Simmondsia Chinensis (Jojoba) Seed Oil, Squalane, Saccharomyces Extract, Aloe Barbadensis Leaf Extract, Tocopherol, Magnesium Sulfate, Oleyl Alcohol, Phenoxyethanol, Talc, Titanium Dioxide, (+/-) Iron Oxides, Aluminum Hydroxide

Reviews

Reviews


5.0
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9 years ago

This is about as close to a miracle foundation as you're going to get. I received a sample and was hesitant because I'm fine with what I currently wear. I decided to give it a try and I was blown...

About reviewer (44 reviews)

Age30-35

SkinOily, Medium Brown

HairBrown

EyesHazel



4.0
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9 years ago

Got some medium colors sample pack upon request from Koh Gen Do, at a very reasonable cost to cover postage and handling. Thank you KGD! COLOR: My November pale olive skin is Sephora 3Y07, and I...

About reviewer (299 reviews)

Age56 & Over

SkinCombination, Olive, Warm

HairSilver, Curly, Medium

EyesBrown


5.0
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9 years ago

I got samples from the Koh Gen Do website to get the exact color. Seems they run light. I loved the Moisture Foundation much more than the Aqua for my dry skin. It went on like a dream and I...

About reviewer (1 reviews)

Age56 & Over

SkinDry, Fair-Medium, Warm

HairBlond, Straight, Fine

EyesBlue


5.0
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9 years ago

This foundation is amazing if you have really dry skin! I have been looking for months for a foundation that gives that flawless but natural finish and this is it! it's completely build-able and...

About reviewer (3 reviews)

AgeUnder 18

SkinVery Dry, Fair, Warm

HairBlond, Straight, Medium

EyesGreen


5.0
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9 years ago

Gorgeous, gorgeous foundation - I can't believe I haven't written a review of this yet! I'm a foundation-a-holic and frequently try new ones. Hardly of them ever please me because they either...

About reviewer (341 reviews)

Age30-35

SkinCombination, Fair, Warm

HairBlond, Wavy, Fine

EyesGreen


5.0
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9 years ago

This is a great foundation if you want a natural but unified look. I have pretty sensitive Skin and a bit of redness, therefore I like my foundation to even out my skin but not look too heavy. The...

About reviewer (6 reviews)

Age36-43

SkinDry, Fair-Medium, Cool

HairOther, Other, Other

EyesGreen


5.0
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10 years ago

Koh Gen Do Aqua Foundation is my go to everyday foundation, and the KGD Moisture Foundation is my go to night time/ special event foundation. It has a medium coverage which can be built up, and a...

About reviewer (13 reviews)

Age19-24

SkinAcne-prone, Fair-Medium

HairBrunette

EyesHazel


5.0
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10 years ago

The best make up - natural, medium weight, my favorite. Love it!

About reviewer (7 reviews)

Age25-29

SkinNormal, Fair

HairBrunette

EyesBrown


1.0
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10 years ago

The amount of product you get is really little. So for the price, I really expected a lot from this product. Unfortunately, it disappointed big time. First, I couldn't get a right color match...

About reviewer (29 reviews)

Age36-43

SkinCombination, Fair-Medium

HairBlack

EyesBrown


2.0
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10 years ago

Just awful value. Barely any product and the product you do get is average. It don't find it moisturizing and it has little coverage. Very disappointed.

About reviewer (68 reviews)

Age25-29

SkinCombination, Fair, Cool

HairBlond, Wavy, Fine

EyesBlue


2.0
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from

11 years ago

I bought this on sale at hautelook and so glad I did not pay full price for it. It is hard to blend in, esp on nose and around mouth. It slides around my skin no matter what I use underneath and it...

About reviewer (3 reviews)

Age36-43

SkinCombination

HairBlack

EyesBrown


5.0
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11 years ago

I definitely understand the complaints that this product is expensive - because it is... but at least for me it's magical. Koh Gen Do has a fantastic sampling program (at least in the US), you can...

About reviewer (3 reviews)

Age25-29

SkinVery Dry, Fair, Warm

HairBrunette, Wavy, Fine

EyesBrown


2.0
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from

11 years ago

So little product for the money! You need to use a lot, as well. It feels like the tube has 20 ish uses in it! The coverage is minimal and not in a pretty barely there way. It looks patchy and...

About reviewer (11 reviews)

Age19-24

SkinDry, Fair, Warm

HairBrunette, Wavy, Medium

EyesHazel


2.0
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11 years ago

Well, it has the word "Moisture" on there so I thought it would be moisturizing and suitable for dry skin but it is definitely not. I didn't use this product daily, only a few days a week since...

About reviewer (33 reviews)

Age25-29

SkinDry, Fair, Warm

HairBlack, Wavy, Coarse

EyesBrown


5.0
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11 years ago

I bought this on Hautelook so the price wasn't so bad. I'll probably only buy it on sale. That being said, I REALLY like this foundation. My skin type: oily T-zone, some dry patches, very...

About reviewer (13 reviews)

Age25-29

SkinCombination, Fair, Neutral

HairBrunette, Straight, Fine

EyesHazel


5.0
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11 years ago

This is the best foundation I have ever used (Koh Gen Do's Aqua foundation is just as good). This has a little more coverage than the Aqua Foundation. I have tried many foundations, and never...

About reviewer (19 reviews)

Age56 & Over

SkinCombination

HairBlond

EyesBlue


4.0
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11 years ago

I bought this because it was the palest foundation I could find at the time in Japan. (I discovered Maybelline's Mineral BB Base after that.) I love how it doesn't irritate my sensitive, acne-prone...

About reviewer (11 reviews)

Age25-29

SkinAcne-prone, Fair, Neutral

HairBrunette, Wavy, Medium

EyesHazel


4.0
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11 years ago

This is the nicest cream foundation I've tried and the only one that's worked for me texture wise. It's a thick cream that melts easy into your skin when applied. You can use it very sheer and...

About reviewer (32 reviews)

Age30-35

SkinSensitive, Fair, Warm

HairBrunette, Wavy, Medium

EyesGreen


5.0
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11 years ago

for color 001 i use this only winter at my palest, it being lighter than a nc5. The texture is creamy and light without being greasy, blends itsel so easily and at first seems as if there is...

About reviewer (47 reviews)

Age25-29

SkinDry, Fair-Medium

HairBrunette

EyesBrown


2.0
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11 years ago

Am sorry to have given such a low rate for such a highly raved product . Tried for the first time today. Texture is real smooth which I really love however the coverage is not as good as what I...

About reviewer (5 reviews)

Age30-35

SkinAcne-prone, Fair-Medium

HairBlack

EyesBrown