Ink for Eyes - Pyrotechnics

I really don't understand this product. Normally I love Urban Decay products, but this just didn't work. Like I really can't get the product out. It comes with a nice little brush which seems like...

luckily i got this on sale, but what on earth? this stuff is SO dry. i thought i got a fluke until i read the reviews for the other colors. i literally have to dig the little brush into the...