66%
would repurchase
4.4/5
package quality

price range

Reviews

Reviews


2.0
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10 years ago

Sigh...I wish this had worked for me. There are a lot of positive reviews so I am guessing it is the combo of my hait and this product but it really did not help lighten without brassyness. I am a...

About reviewer (193 reviews)

Age44-55

SkinCombination, Fair, Neutral

HairBlond, Straight, Fine

EyesBlue



4.0
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13 years ago

I actually think this is a great product! The only time I ended up with brassiness was when I didn't let it process long enough - you really need the full 45 minutes. At this point I only touch...

About reviewer (1 reviews)

Age44-55

SkinNormal, Fair

HairBlond

EyesGreen


2.0
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13 years ago

High-lift my ass! I used this in the lightest shade (I believe they call it "ivory", although it hardly is!) on my way overgrown, dishwater blonde roots, and it hardly did anything to the color....

About reviewer (138 reviews)

Age25-29

SkinAcne-prone, Fair, Neutral

HairBlond, Wavy, Medium

EyesBlue


3.0
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15 years ago

Okay, I am now on a quest to not use bleach as much on my hair. I like the way bleach looks, as in it lightens my hair to a nice platinum shade, but it is just too damaging to my fine hair. I can...

About reviewer (1249 reviews)

Age30-35

SkinCombination, Fair-Medium, Cool

HairBlond, Curly, Fine

EyesBlue


5.0
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16 years ago

i kind of had the same issue as below .. hair salons all just wanted to give me highlights! (i think bc it's more $$$) but i wanted a single process.. i had so many highlights i figured it was...

About reviewer (10 reviews)

Age25-29

SkinNormal

HairBrunette

EyesBlue


5.0
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17 years ago

After one hairdresser after another told me I couldn't lighten my light/medium brown hair to a very light brown or dark blonde without bleach, i decided to go ahead and take matters into my own...

About reviewer (90 reviews)

Age25-29

SkinAcne-prone, Fair, Neutral

HairBrown, Wavy, Medium

EyesBrown


5.0
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20 years ago

Ive been bleaching my medium brown hair platinum blonde for many years now... This is perfect. However, to achieve maximum results... one needs to follow directions to a T... Plus, I dont recommend...

About reviewer (23 reviews)

Age19-24

SkinCombination

HairBlond

EyesBlue


1.0
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20 years ago

This left my hair looking orangey and brassy. It didn't lift my fine, light hair. I won't buy this again.

About reviewer (852 reviews)

Age25-29

SkinCombination, Fair, Cool

HairBlond, Straight, Fine

EyesBlue


5.0
Created with Sketch.

22 years ago

I have been self-coloring, bleaching, tinting, highlighting and etc. my own hair for longer than I care to recall -- partly because I hate going to the hair salon and being "trapped" in that...

About reviewer (192 reviews)

Age

SkinCombination

HairBrown

EyesBlue