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3.6

302 reviews

65%
would repurchase
3.6/5
package quality

price range

Reviews

Reviews


2.0
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5 years ago

The brush was fine/serviceable, if a little small. It’s a bristle brush (which I prefer over the plastic/ rubber ones) which is tapered at the end and it coats lashes well. The mascara formula left...

About reviewer (565 reviews)

Age30-35

SkinCombination, Fair, Warm

HairBrunette, Wavy, Medium

EyesGreen



2.0
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7 years ago

Doesn't go on very smoothly, and smudged within a few hours of application. I didn't have any emollient creams below my eye to cause this, so I blame the product. It also doesn't thicken...

About reviewer (157 reviews)

Age56 & Over

SkinNormal, Fair, Not Sure

HairBrunette, Other, Other

EyesHazel


3.0
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7 years ago

I liked this mascara, but it seemed to leave a shadow under my lower lashes and it is difficult to remove. Otherwise, it did not irritate my eyes. I will not re-purchase this.

About reviewer (179 reviews)

Age36-43

SkinCombination, Fair, Not Sure

HairBrunette, Other, Other

EyesGreen


1.0
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7 years ago

I found this mascara to be clumpy and difficult to work with. The combination of the formulation and the brush gave me such poor results and no matter how much I tried to fix the look of my lashes...

About reviewer (423 reviews)

Age36-43

SkinNormal, Fair, Neutral

HairBrunette, Wavy, Medium

EyesBrown


5.0
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7 years ago

This is an outstanding mascara and costs only $4.99 in Target. I happen to think it's a hidden gem at the drugstore, I never even hear it talked about on YouTube but I don't know why. It gives...

About reviewer (108 reviews)

Age56 & Over

SkinNormal, Fair, Cool

HairBlond, Straight, Fine

EyesGreen


1.0
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7 years ago

This mascara causes build-up on my contacts. At first, I thought it was "user error" meaning I wasn't applying it correctly. Now, I know that isn't the case. I switch to one of your other brands,...

About reviewer (1 reviews)

Age25-29

SkinDry, Medium Brown

HairBlack

EyesBrown


5.0
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7 years ago

Wow! I was not expecting to have such luck with this brand. I am a contact wearer with sensitive eyes. All of the other drug store brand mascaras I've tried have ended up flaking and irritating...

About reviewer (17 reviews)

Age19-24

SkinCombination, Fair, Not Sure

HairBlond, Wavy, Medium

EyesGreen


4.0
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7 years ago

Never have I raved about a mascara that isn't waterproof, but I'm raving right now. As long as I curl my lashes properly, this stuff gives me nice, dense, pretty lashes and I love that it comes in...

About reviewer (141 reviews)

Age30-35

SkinCombination, Fair-Medium, Neutral

HairBlond, Straight, Fine

EyesGreen


5.0
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8 years ago

Wow, I was not prepared for a mascara home run from Almay! Not that I wasn't expecting much, I just prefer very dramatic lashes and I didn't foresee this making the grade. Maybe it was the kind of...

About reviewer (274 reviews)

Age25-29

SkinNormal, Fair, Warm

HairBrunette, Curly, Fine

EyesGreen


2.0
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8 years ago

Provided good volume, but after four hours I had raccoon eyes, and it wasn't even hot outside. Actually, I was only outside for a few minutes & spent the rest of the time in an air-conditioned...

About reviewer (3603 reviews)

Age36-43

SkinOily, Olive, Cool

HairBlack, Wavy, Medium

EyesBrown


4.0
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8 years ago

I love this mascara! It doesn't take more than two coats to get thicker looking lashes and the brush is the perfect size and shape for me (the one drawback of my all time favourite Almay Get Up and...

About reviewer (62 reviews)

Age25-29

SkinCombination, Fair, Neutral

HairBrunette, Straight, Medium

EyesBrown


4.0
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8 years ago

In spring I tend to have sensitive eyes and that's why I gave this mascara a try. It's a decent mascara, providing volume and a bit of length but nothing outstanding or special. I wouldn't go as...

About reviewer (155 reviews)

Age44-55

SkinOther, Other

HairRed

EyesBlue


1.0
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9 years ago

I have somewhat sensitive eyes that tend to tear if I don't let mascara completely dry for at least ten minutes if not more before I head out of the house. Monday-Friday, I apply my mascara at work...

About reviewer (12 reviews)

Age36-43

SkinOily, Fair-Medium, Neutral

HairBrown, Wavy, Medium

EyesBrown


4.0
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9 years ago

Yay!!! I had to break up with L'Oreal mascaras that I really liked because it was drying out my eyes like crazy. Thought it would be hard to find a gentle mascara with dramatic results but it...

About reviewer (7 reviews)

Age19-24

SkinAcne-prone, Fair-Medium, Neutral

HairBlack, Straight, Coarse

EyesBrown


3.0
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9 years ago

I'm giving this mascara a tentative 4 lipsticks and will update with further road testing. In my quest for a less expensive alternative to Bobbi Brown's Smokey eye lash mascara, I decided to get...

About reviewer (681 reviews)

Age44-55

SkinSensitive, Fair-Medium, Warm

HairOther, Wavy, Medium

EyesBrown


4.0
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9 years ago

After the tube dried out a bit and I scraped off all the excess, this had beautiful results. Thickened, lengthened, and curled my lashes. Unfortunately, the smudging was strong in this one and I...

About reviewer (34 reviews)

AgeUnder 18

SkinAcne-prone, Fair, Warm

HairBlack, Straight, Coarse

EyesBrown


3.0
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9 years ago

I'm pretty easy to please with mascara, all I ask is that the mascara helps my eyelashes look better than with nothing on and preferably not flake. This didn't do much for me. It was an ok product,...

About reviewer (30 reviews)

Age30-35

SkinDry, Fair, Cool

HairBrunette, Wavy, Other

EyesGreen


2.0
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9 years ago

This was my holy grail, but, the last two I bought were so wet and goopy I just made a big mess on the upper and lower lids, I thought I had a bad one so I tossed it and got one more.it took...

About reviewer (5 reviews)

Age56 & Over

SkinNormal, Medium

HairBlond

EyesBlue


4.0
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9 years ago

I really like this. Very basic, easy to use brush, natural looking lashes. Nothing spectacular but nothing bad to say about it either. This was my HG mascara about years ago until I decided to...

About reviewer (338 reviews)

Age30-35

SkinCombination, Fair

HairBrown

EyesHazel


5.0
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9 years ago

I re-tried this One Coat Thickening Mascara after years of not using it. I had tried it ages ago, like in Middle School. Something in the formula didn't agree w/my eyes or my sister's when she...

About reviewer (67 reviews)

Age30-35

SkinOily, Fair-Medium

HairBrown

EyesGreen




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