65%
would repurchase
3.8/5
package quality

price range

description

ingredients

WATER, SODIUM LAURETH SULFATE, SODIUM LAURYL SULFATE, GLYCOL DISTEARATE, CETYL ALCOHOL, BETAINE, LAVANDULA ANGUSTIFOLIA (LAVENDER) FLOWER EXTRACT, ETHYLHEXYL METHOXYCINNAMATE, BENZOPHENONE-4, DISODIUM DISTYRYLBIPHENYL DISULFONATE, BENZYL ALCOHOL, COCAMIDOPROPYL BETAINE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, COCAMIDE MEA, PEG-40 HYDROGENATED CASTOR OIL, GLYCINE, SODIUM HYDROXIDE, LACTIC ACID, DISODIUM EDTA, SODIUM CHLORIDE, MALIC ACID, TRIDECETH-9, SODIUM XYLENESULFONATE, PENTYLENE GLYCOL, PROPYLENE GLYCOL, BISABOLOL, METHYLCHLOROISOTHIAZOLINONE, METHYLISOTHIAZOLINONE, FRAGRANCE, EXT. VIOLET 2

Reviews

Reviews


4.0
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7 years ago

I bleached the ends of my hair to achieve the balayage effect but they turned out brown-reddish.I bought this shampoo.The first time I used it, O just left it for 5 min and I didn't notice any...

About reviewer (8 reviews)

Age25-29

SkinCombination, Fair-Medium

HairRed

EyesBrown



1.0
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7 years ago

This is by far the worst purple shampoo I've used, and I have tried A LOT of them. It makes my hair dry and fall out more than normal — I don't lose a lot of hair normally, but this caused so much...

About reviewer (27 reviews)

AgeUnder 18

SkinAcne-prone, Medium

HairBlack

EyesBrown


1.0
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8 years ago

Level 6 hair bleached up to level 9, so lightest blond before nearly platinum. In short, cuticle blown wide open, easy to tone hair with slightly yellow hue. As all purple shampoos where I live...

About reviewer (19 reviews)

Age25-29

SkinNormal, Fair-Medium

HairBrunette

EyesBrown


1.0
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9 years ago

This did not help to remove ANY of the yellow/brassy tones in my hair. I was pretty disappointed. (Joico's color endure violet did the trick though)

About reviewer (12 reviews)

Age36-43

SkinSensitive, Fair, Cool

HairBlond, Straight, Medium

EyesBlue


4.0
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9 years ago

love this!! really helped tone the brassiness in my hair. made it a nice platinum color. I'm a natural brunette and my hair does not like bleach at all. this really helped. it can be a bit drying...

About reviewer (5 reviews)

Age19-24

SkinOily, Medium

HairBrunette

EyesGreen


5.0
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10 years ago

One word AMAZING!!!!!! I had bleached my hair trying to go from dark purple to my natural light blonde but of course it went bright ginger ( clearly not the aim) saw this shampoo thought what the...

About reviewer (8 reviews)

Age30-35

SkinSensitive, Fair

HairBlond

EyesBlue


1.0
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10 years ago

I have mixed feelings about this shampoo, I like the fact that is a very dark purple color and that is a little less harsh than Shimmer Lights, leaves my hair really shiny and frizz free however,...

About reviewer (187 reviews)

Age44-55

SkinVery Dry, Fair, Cool

HairBrunette, Wavy, Fine

EyesGreen


3.0
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from

10 years ago

This stuff seems milder and less chemical-y compared to other silver shampoos, but it still works pretty well on my undyed, sandy blonde hair. It does feel like it doesn't really wash as well as...

About reviewer (51 reviews)

Age25-29

SkinNormal, Fair, Cool

HairBlond, Straight, Fine

EyesBlue


5.0
Created with Sketch.

10 years ago

I love this shampoo! I'm a natural blonde with red undertones so when I get my hair highlighted, they turn brassy rather quickly. I started using the shampoo and conditioner because I heard great...

About reviewer (30 reviews)

Age25-29

SkinCombination, Fair-Medium

HairBlond

EyesGreen


5.0
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from

10 years ago

I saw immediate results using the shampoo and conditioner. Specifically, I left the JF conditioner in my hair for quite a few hours (while at home), then washed my hair yesterday evening with the...

About reviewer (1 reviews)

Age25-29

SkinVery Oily, Fair-Medium

HairBrown

EyesBrown


1.0
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11 years ago

Didn't work well for myself. I recently went from dark dark brown (might say black) to platinum blonde. Had been using L'oreal Professional Silver shampoo. It is a very dark purple and I use it...

About reviewer (33 reviews)

Age44-55

SkinVery Oily, Fair

HairBlack

EyesGreen


5.0
Created with Sketch.

11 years ago

This shampoo is absolutely amazing! I use it together with the conditioner and while I have been using these products, my hair has turned from brown to brown with a tinge of blonde. I have gotten...

About reviewer (1 reviews)

AgeUnder 18

SkinCombination, Medium

HairBrunette

EyesGreen


2.0
Created with Sketch.

11 years ago

Bought this as an alternative to my (expensive) Clairol Shimmer Lights. I found the purple was quite light coloured, and although it smelled very nice, it did not tone out the brassy-ness nearly as...

About reviewer (48 reviews)

Age19-24

SkinSensitive, Fair, Warm

HairBlond, Straight, Fine

EyesGreen


3.0
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11 years ago

I have naturally blonde, but also bleached thick, frizzy, dry and wavy hair. My hair turns super easily yellow and golden, though I want my hair to be cold and silvery-blonde. That´s why I wash...

About reviewer (65 reviews)

Age25-29

SkinSensitive, Fair, Neutral

HairBlond, Wavy, Coarse

EyesBlue


3.0
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11 years ago

The first few times I used this shampoo, it was great. It made my hair soft and full. I could see a bit of a difference when it comes to taking out the brassiness. But now when I use it, it makes...

About reviewer (7 reviews)

Age25-29

SkinCombination

HairBlond

EyesBlue


1.0
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11 years ago

I had to make an account to say this. I hate this, worst thing I have EVER put in my hair. I recently bleached my hair with raw white-out beyond bleach kit and it was amazing on my hair. Not too...

About reviewer (1 reviews)

AgeUnder 18

SkinAcne-prone, Fair-Medium

HairBlond

EyesHazel


5.0
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11 years ago

Despite having highlighted my medium brown hair with blonde highlights for most of my adult life, this is my first experience in trying a "color toning" or purple shampoo. I must say I am quite...

About reviewer (167 reviews)

Age36-43

SkinCombination, Fair, Warm

HairBrunette, Curly, Medium

EyesGreen


5.0
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11 years ago

I love this shampoo. I color my hair honey blonde and I dont really mind the golden tones now but I like this for the way it makes my hair feel moisturized and smooth and manageable even before the...

About reviewer (357 reviews)

Age30-35

SkinNormal, Fair, Warm

HairRed, Straight, Coarse

EyesOther


3.0
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11 years ago

Alright, not the best and not the worst but I won't be buying it again. I can use everyday since it isn't too intense, but I prefer using purple shampoo every couple days though so this alone won't...

About reviewer (14 reviews)

Age25-29

SkinCombination, Fair

HairBlond

EyesHazel


5.0
Created with Sketch.

11 years ago

This is the only shampoo and con I have used for 3 years now! it makes my hair so soft and managable.I have blonde hair but I get light blonde highlights put in and this keeps the color alive!

About reviewer (30 reviews)

AgeUnder 18

SkinOily, Fair-Medium, Neutral

HairBlond, Wavy, Medium

EyesBlue