60%
would repurchase
3.9/5
package quality

price range

description

ingredients

Water/Aqua,Sodium Cocoyl Isethionate. Cetyl Alcohol, Sodium CocoSulfate,Sodium Methyl Cocoyl, Taurate, Cocamidoprorpyl, Betaine, Stearamidopropyl dimethlamine,Euterpe Oleracea Fruit Extract,Glycerin, Morinda Citriflia Seed Oil, Moringa Oleifera Seed Extract, Tetrasodium EDTA, Sodium Ascorbyl Phosphate, Symphtum Officinale Leaf Extract, Butylene Glycol, Ascobyl Palmitate, Helianthus, Annuus (Sunflower) seed Exctract, Polyquaternium-10 Punica, Granatum Fruit Juice, Aloe Barbadensis Leaf Extract, Zingber Officinale (Ginger) Root Extract Methy;paraben, Propylparaben, Diazolidinyl Urea, Carmel, Citric Acid, Linalool, Geraniol, Fragrance/Parfm/Aroma

Reviews

Reviews


5.0
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4 years ago

I use this it’s a 10 shampoo and when I combine it with it’s a 10 daily conditioner and it’s a 10 leave in spray conditioner I have the best results. It’s a 10 is THE best brand I’ve ever tried and...

About reviewer (357 reviews)

Age25-29

SkinCombination, Fair-Medium, Not Sure

HairBrown, Wavy, Other

EyesBrown



2.0
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6 years ago

UPDATE: Just moved down to two lippies. The Miracle Moisture shampoo and the Conditioner from It's a 10 line is just now so-so products. I found that the shampoo doesn't lather up well and the...

About reviewer (44 reviews)

Age30-35

SkinOily

HairBrown

EyesBrown


1.0
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7 years ago

I need some feedback on a hunch I have. I am 'older' and have (had) very thick shoulder length hair. For about the last year and a half I have been using almost exclusively the It's a 10 line of...

About reviewer (1 reviews)

Age56 & Over

SkinOther, Olive

HairBrunette

EyesBrown


5.0
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8 years ago

This low lathering, low fragranced silky feeling shampoo is terrific. It is sulfate free and is extremely gentle. It rinses cleanly and does not leave my hair feeling stripped. I have long,...

About reviewer (188 reviews)

Age56 & Over

SkinDry, Fair-Medium, Not Sure

HairBlond, Curly, Coarse

EyesHazel


4.0
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from

8 years ago

I love this shampoo! This shampoo is literally great for anyone. It features nourishing ingredients that really work to leave your hair feeling healthy and conditioned. I appreciate the packaging...

About reviewer (24 reviews)

Age19-24

SkinOily, Fair

HairBrunette

EyesHazel


2.0
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8 years ago

I got a sample of this when I purchased the leave in spray (which I love). I'm glad I did not buy the bottle. I have long fine blonde hair that needs a little tlc as my ends can dry out and split....

About reviewer (84 reviews)

Age25-29

SkinSensitive, Fair, Neutral

HairBlond, Straight, Fine

EyesGreen


3.0
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10 years ago

yes, this was moisturizing, but it was nothing special. It didn't strip my hair of oils, but it thoroughly cleansed which was nice. but tons of shampoos I like do that i feel the same about the...

About reviewer (119 reviews)

Age30-35

SkinCombination, Fair, Neutral

HairBlond, Straight, Fine

EyesBlue


5.0
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10 years ago

I have very fine hair that is not thick. With age and bleaching my hair has become dull, limp, very dry and coarse. I started using the Brazilian Blow out which has improved my hair tremendously...

About reviewer (1 reviews)

Age36-43

SkinCombination, Fair

HairBlond

EyesBlue


5.0
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11 years ago

I use this shampoo and conditioner almost daily. I have fine wavy-curly hair that's about shoulder length. I like this shampoo because even though it's a moisturizing shampoo, it still gets my hair...

About reviewer (3 reviews)

Age25-29

SkinOther, Fair-Medium, Warm

HairBrunette, Wavy, Fine

EyesHazel


5.0
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11 years ago

Kinda bummed to see the bad reviews on here because this works flawlessly for me. Like many, I had amazing results with the leave-in and decided to try more from the It's a 10 line. I purchased...

About reviewer (282 reviews)

Age25-29

SkinSensitive, Fair, Neutral

HairRed, Straight, Medium

EyesGreen


1.0
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11 years ago

I have really thick hair, but it's fine-- with cute curls. But the winters here suck, and coming from a hot country, my hair just can't get used to it. I guess i was also a little curious. This...

About reviewer (2 reviews)

AgeUnder 18

SkinCombination, Tan, Warm

HairBrunette, Wavy, Fine

EyesBrown


2.0
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11 years ago

The Leave-In Miracle conditioner worked, so I tried the shampoo (and the conditioner). It dried my hair terribly, and my hair actually broke off. I kept blaming it on my highlights but realized I...

About reviewer (5 reviews)

Age56 & Over

SkinDry, Fair, Cool

HairBlond, Straight, Fine

EyesHazel


5.0
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11 years ago

I love this shampoo! Makes my hair soft but not limp, gives my volume, keeps my curls all day and makes my hair healthy.

About reviewer (239 reviews)

Age30-35

SkinNormal, Fair, Neutral

HairBlond, Wavy, Medium

EyesHazel


1.0
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11 years ago

I had such great success with the leave-in, I bought this shampoo & matching conditioner. Sadly, they left my thick, coarse hair feeling stiff and dry. After several days, my hair couldn't take it...

About reviewer (61 reviews)

Age44-55

SkinSensitive, Fair, Warm

HairBrunette, Wavy, Other

EyesBrown


5.0
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11 years ago

This is a great shampoo. But then again, there are many great shampoos. I feelt great conditioners are hard to find.. but this one is fantastic.

About reviewer (176 reviews)

Age30-35

SkinSensitive, Fair-Medium, Warm

HairBrunette, Wavy, Fine

EyesHazel


4.0
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11 years ago

The first time I saw this shampoo it was sitting in my sister's shower. The packaging looked cheap and kinda gimicky and I was surpised that my sister, who is a hair dresser, would have bought...

About reviewer (2 reviews)

Age25-29

SkinNormal, Olive

HairBrunette

EyesBrown


1.0
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12 years ago

Was too heavy for my fine hair. Left my hair coated and tangled. Tried it twice and returned it.

About reviewer (154 reviews)

Age30-35

SkinCombination, Fair-Medium, Neutral

HairBlond, Straight, Fine

EyesHazel


3.0
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12 years ago

Honestly, this product was alright. It isn't something that i would rave about to friends and family, but its not something that I'll tell them not to buy either. its an average shampoo. First off,...

About reviewer (73 reviews)

Age19-24

SkinAcne-prone, Fair-Medium, Not Sure

HairBrunette, Other, Other

EyesBlue


4.0
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12 years ago

My hair dresser said my hair was very very dry about a 7 on a 1-10 scale. Which I can feel it was horrible!! I do have chemicaly treated hair and now trying to quit all that and go natural. But...

About reviewer (2 reviews)

Age19-24

SkinAcne-prone, Fair, Cool

HairBrunette, Wavy, Coarse

EyesBlue


1.0
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13 years ago

I bought this when it first came out (had sulfates in it) and it worked wonders on my bleached hair. It smelled great, too. I bought it last year from my salon and paid $25 for basically a bottle...

About reviewer (220 reviews)

Age

SkinOther, Other, Not Sure

HairBlond, Other, Other

EyesGreen