Exact Eyelights Eye-Brightening Mascara

I purchased this today, after seeing it in Wal-Mart yesterday, because I was planning on reading reviews for it first but there wasn't any here! So I'm assuming this is a really new product, so I...

I purchased this in Black Sapphire hoping it to be a dark navy, but it looks black, even in direct sunlight which is usually the litmus test. Don't get me wrong, I'm not looking for 1980's electric...