79%
would repurchase
4.2/5
package quality

price range

Reviews

Reviews


5.0
Created with Sketch.

7 years ago

Seriously! Holy Grail! This stuff is amazing! I previously spent over $100 for a semi permanent application....the natural instincts turned out even better than the salon! The color came out...

About reviewer (66 reviews)

Age44-55

SkinCombination

HairBrunette

EyesBrown



5.0
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9 years ago

Wow, okay, I am amazed that this worked for me as well as it did. I used the color Nutmeg/Dark Brown. I am trying to transition away from henna - I do like henna a lot, it's a great thing for...

About reviewer (226 reviews)

Age25-29

SkinCombination, Fair-Medium, Neutral

HairBrunette, Straight, Medium

EyesBrown


4.0
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10 years ago

I have used this a couple of times. It goes on darker than the colour on the box, but fades within a week to the desired colour. It does not seem to last as long as 28 shampoos, but I have yet to...

About reviewer (115 reviews)

Age44-55

SkinCombination, Olive

HairBrunette

EyesBrown


5.0
Created with Sketch.

11 years ago

This is the only at-home hairdye I've ever loved. It's also the easiest to apply. I wash my hair once a week so this lasts quite a while and looks really nice for weeks. I LOVE the conditioner...

About reviewer (83 reviews)

Age30-35

SkinCombination, Fair, Warm

HairBrown, Wavy, Fine

EyesBrown


3.0
Created with Sketch.

12 years ago

Beautiful color - shiny, healthy, rich color ...... and super easy to apply. Mild, non offensive scent. Great product EXCEPT it didn't cover my grey. What a shame. I love the color, but need grey...

About reviewer (279 reviews)

Age36-43

SkinCombination, Fair, Warm

HairBrunette, Straight, Fine

EyesBrown


4.0
Created with Sketch.

12 years ago

So i just died my hair this colour. i started out with light brown (faded from summer). after dying my hair, it turned out very rich, almost like chocolate. it feels very healthy. i left the...

About reviewer (73 reviews)

Age19-24

SkinCombination, Fair-Medium, Not Sure

HairBrown, Other, Other

EyesHazel


4.0
Created with Sketch.

12 years ago

Okay I tried this today on my already dyed but faded medium brown hair with highlights! It did come out way darker than expected so next time I would probably chose light brown in order to get a...

About reviewer (20 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBrunette

EyesBrown


2.0
Created with Sketch.

12 years ago

It's ok - it does a good job of dying your hair - just not the colour on the box. My hair looks black, and it's not a particularly flattering tone to my skin, makes me look kinda sickly. I was...

About reviewer (1 reviews)

Age25-29

SkinOther, Fair, Neutral

HairBrown, Wavy, Fine

EyesOther


4.0
Created with Sketch.

13 years ago

I had used Nutmeg Dark Brown for a few years, then switched to L'Oreal Excellence Permanent Dark Brown, since semiperm color wasn't lasting. I didn't like the stark white showing as my hair grew...

About reviewer (87 reviews)

Age44-55

SkinCombination, Fair-Medium

HairBrunette

EyesBrown


1.0
Created with Sketch.

13 years ago

Did not cover my grays at all. Waste of my time and money.

About reviewer (46 reviews)

Age36-43

SkinNormal, Fair, Not Sure

HairBrown, Straight, Fine

EyesBrown


5.0
Created with Sketch.

13 years ago

first time. dyed my hair with prettia (sweet pink) but never touched it up so I got horrible roots (school schedule= can't do anything.) After half a year without touching up, I decided to just...

About reviewer (47 reviews)

AgeUnder 18

SkinCombination, Fair, Neutral

HairBrown, Straight, Fine

EyesBlack


5.0
Created with Sketch.
from

13 years ago

I started getting grays and this is the first hair color I tried. I don't know if any of the others are any better, Permanent scares me and the demi, while I love the 28 Nutmeg color, it does...

About reviewer (12 reviews)

Age30-35

SkinSensitive, Medium, Cool

HairBrown, Straight, Fine

EyesBrown


2.0
Created with Sketch.
from

13 years ago

I had light brown roots and medium brown hair. Wanted to make it all even and chose this color. Came out medium brown roots and dark almost black hair. Still uneven....

About reviewer (457 reviews)

Age30-35

SkinCombination, Fair-Medium, Warm

HairBrunette, Straight, Fine

EyesBrown


3.0
Created with Sketch.

13 years ago

I loved how conditioning this was, but it didn't cover my greys. I'm 35 with dark hair and have a few greys coming in and because my hair is dark, they really show up. This product just made them...

About reviewer (22 reviews)

Age30-35

SkinCombination, Fair, Neutral

HairBrunette, Straight, Medium

EyesBrown


4.0
Created with Sketch.

13 years ago

I'm reviewing the day of using a box of the "new" version of this color, which includes the 2 week color reviver packet. Basically, I started out about a year ago with dark brown neutral hair....

About reviewer (55 reviews)

Age19-24

SkinAcne-prone, Fair, Not Sure

HairBrunette, Wavy, Medium

EyesGreen


3.0
Created with Sketch.

14 years ago

This is my first review. But I've read the site everytime I needed another opinion. I usually pay good money to get my daughter's hair highlighted. She wanted an overall brown, so I opted for a...

About reviewer (8 reviews)

Age30-35

SkinDry, Fair, Cool

HairBlack, Wavy, Fine

EyesGreen


5.0
Created with Sketch.

14 years ago

This is an amazing product! I am in love with this color and I can't imagine living without this color! I am willing to dye again and again! It smelled yummy and didn't harm my hair at all! Its...

About reviewer (1 reviews)

AgeUnder 18

SkinNormal, Fair-Medium, Neutral

HairBrunette, Relaxed, Medium

EyesBlue


5.0
Created with Sketch.
from

14 years ago

This was my first time coloring my hair at home, and was really nervous! I have very fair skin/blue eyes and based on some of the other reviews, I was concerned that the color would end up too...

About reviewer (1 reviews)

Age19-24

SkinCombination, Fair

HairBrown

EyesBlue


5.0
Created with Sketch.

14 years ago

I have been wanting to dye my hair for the longest time. I had brown hair yet the bottom half of my hair was a different color due to previous colors I have dyed my hair. My natural color was...

About reviewer (1 reviews)

Age19-24

SkinCombination, Medium

HairBrunette

EyesBlue


5.0
Created with Sketch.

14 years ago

I use nutmeg every 5 wks or so. I am bi-racial my natural and i had blonde high lights a while ago maybe 6 months ago well I got sick and tired of the up keep and major damage so I have been doing...

About reviewer (311 reviews)

Age25-29

SkinAcne-prone, Tan, Warm

HairBrunette, Wavy, Coarse

EyesGray




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